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What is business process management (BPM), and why should you care?
Master business process management (BPM) with our in-depth guide. Discover its importance, benefits, and actionable steps to optimize your business operations.
By Luke Strauss
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12 min read
Marketing tips
Customer journey mapping 101 (+ free templates)
Customer journey mapping visualizes how customers interact with your brand. Learn how to create an effective customer journey map, or download our free templates.
By Amanda Pell
14 min read
9 HubSpot features every RevOps team should be using
We asked these RevOps experts how they use HubSpot's lesser-known features to unlock the tool's full potential and turn their organization into a well-oiled machine.
By Nicole Replogle
9 min read
Google Ads vs. Facebook ads: Which is best for your business? [2025]
Are Google Ads or Facebook ads better for your business? We compare the pros, cons, and key differences of both to help you choose the right platform for your needs.
By Allisa Boulette
How to monetize LinkedIn with brand partnerships
I contacted LinkedIn creators who'd mastered brand partnerships and studied their approach. Here's what I learned about turning the right opportunities into sustainable income.
By Kiran Shahid
10+ content marketing trends to expect in 2025
I've spent hours talking to other content marketers and clients—and sifting through retrospectives and other musings—to figure out what we might expect for content marketing in 2025.
By Liz Melton
13 min read
Productivity tips straight to your inbox
What is workflow orchestration? And how to get started
Workflow orchestration is the automated coordination and management of multiple tasks, systems, and data to create a unified end-to-end business process.
10 min read
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