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Customer retention


Customer service scorecard: How to build one + free template

A customer service scorecard can help you improve your support team’s performance and reduce customer churn. Learn how to create one and what to include.

Latest stories

Article
5 min read

What is the experience economy? (Plus experience economy examples)

Over the past few centuries our society has transformed. First thanks to the industrial revolution which…

Article
3 min read

Revenue churn: What it is + how to calculate it

Understanding your revenue churn is a crucial first step in improving your operations and fostering long-term loyalty. Learn about this important concept below.

Article
1 min read

How to write a customer apology letter: 25 templates + examples

An effective customer apology can prevent customer churn and even build customer loyalty. Get our free customer apology letter templates now.

Article
4 min read

Customer win-back campaigns: How to build one + 10 templates

Customer churn can cause issues for any business. Learn how to create effective customer win-back campaigns, and download our templates to reengage with consumers.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Podcast
2 min read

The customer-first strategy: Why it’s crucial to your business

In the third episode of the Conversations with Zendesk podcast, business experts discuss why it's important to adopt a customer-first strategy.

Article
2 min read

Customer pain points: How to identify and resolve (+ examples)

You’ve likely come across pain points in your life—road work causing a traffic jam or a…

Article
12 min read

20 customer thank you card examples (+ tips for writing them)

Show your customers how much their business means to you with our thank you note samples and email templates.

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