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Which TV brand to buy in 2025
Unique Which? data can help you choose a TV brand that lasts. We surveyed owners
of TVs from LG, Panasonic, Philips, Samsung, Sony and more to find out which
sets develop the fewest faults over time
In our unique longevity and customer satisfaction survey, we've asked more than 18,000 Which? members and members of the public to tell us whether they're happy with their TV and if they've experienced problems, so you can see which brands are worth investing in.
Philips and Hitachi developed the most faults in the first six years of ownership. Problems with the picture was by far the most common fault, followed by hardware failures.
The TV not turning on was the most common issue for Philips models, while Hitachi TVs tended to have problems with picture.
We review more than 150 TVs every year, so check out which we like the most in our best TVs.
TV brands rated
The table below summarises this year’s results, based on TVs bought in the past six years.
Only logged-in Which? members can view the brand names, below. If you’re not yet a member, you can get instant access if you join Which.
| 80% | 6% | 3% | 36 | 69% | |
| 78% | 7% | 6% | 17 | 63% | |
| 76% | 6% | 4% | 3 | 64% | |
| 75% | 6% | 7% | 3 | 60% | |
| 75% | 14% | n/a | 0 | 53% | |
| 72% | 13% | n/a | 0 | n/a | |
| 71% | 16% | n/a | 0 | 56% |
TV brands ranked by customer score. Customer score is based on owner brand satisfaction and willingness to recommend to others, and analysed across TVs purchased between 2017 and 2024. The customer score, proportion faulty and proportion repaired or replaced are based on a survey of 10,445 people who own TVs, conducted in March 2024. Where 'n/a' is reported, there is not enough data. Sample sizes: LG (3,838), Samsung (3,018), Sony (992), Panasonic (981), Hisense (239), Bush (180), Philips (125), TCL (43), Toshiba (279), Sharp (109), Hitachi (105), JVC (218).
As you can see in the table, there's a big difference between the best and worst TV brand in terms of both customer satisfaction and the proportion of appliances that developed faults.
Narrow your search and find out what size TV you should buy, then see our recommendations.
Which TV brand is most reliable?
These results take into account how many products developed a fault, how quickly these faults occurred, and how much they impacted day-to-day use of the product.
Five-star reliability rating
TVs are one of the most reliable tech products you can buy, and six brands were rated the full five stars for reliability.
Two brands fell into the five-star bracket, but one just edges ahead thanks to its lower fault rate in the first six years of ownership – just 6%. Still, both brands are reliable and you shouldn't expect to see any faults for some time after purchase.
The reliability score doesn't align with customer score, though, as one brand is clearly favoured by its owners.
Four-star reliability rating
The next five brands still make reliable TVs, but their higher fault rates put them in the four-star bracket.
While only 6% of of the most reliable brands' TVs developed a fault in the first six years, an average of 9% of the TVs from these five brands became faulty in the same timeframe.
Three-star reliability rating
Three brands are in the middle of the pack, with three-star reliability. This is due to how many of their TVs develop faults in the first six years of ownership: between 12% and 15%. With these brands, the first fault occurs closer to five years in, too.
With more reliable brands we usually see the first fault happening after around five and a half years. Still, they aren't the worst.
Two-star reliability rating
One of the more well-known TV brands in the UK narrowly misses out on being the least reliable brand in our survey, but it's still one of the worst brands.
Our results found that 19% of TVs from this brand developed a fault in the first six years.
One-star reliability rating
If you're looking for a TV that will stay fault-free, give this brand a miss. It's the only TV brand to score one-star in our reliability survey because a quarter of them developed a fault in the first six years of ownership.
The best TVs are often high-end, but that's not always the case. See the best TVs under £500.
The three most common TV faults
Problem with the picture or screen
Screen issues are tricky to diagnose. Sometimes they're caused by a hardware fault, such as a dead pixel on the screen, which shows up like a green or red dot that's impossible to remove. But sometimes a fuzzy picture can be caused by a weak aerial signal or wi-fi connection.
How to tackle screen problems
If you notice a problem with the screen, try turning it off and on to see if the issue goes away. Some TVs also have screen-refresher software, which essentially tries to wipe away any picture problems. They go by different names, and not all TVs have them, but you'll find the options in the settings.
Hardware failure
This usually results in your TV not turning on, and it's because something inside the TV has gone wrong. It's often the motherboard, which acts as a connector for all the other bits of the TV and makes sure they can talk to each other.
How to tackle hardware failure
There's not much you can do about hardware failure – you're best off calling the manufacturer or retailer to organise a repair or replacement.
TV freezes
Not to be confused with the slowing down of an ageing TV, freezing is where the TV effectively locks up and no amount of hammering on the remote will get it working again.
How to tackle TV freezes
Freezes can last a few seconds as the TV rights itself, or sometimes the TV needs to be turned off at the wall to kickstart it again.
If you need to replace your TV in a hurry, is a second-hand one a good option? Read our guide to buying a second-hand TV.
Which TV manufacturers are the best value for money?
Based on feedback from our customer satisfaction survey, we've given brands a star rating (out of five) for value for money.
Despite a wide gulf in quality between some brands, people tend to think they're getting good value for money from their TVs. Still, two of the top three brands make some of the most expensive TVs available, so it's interesting to see that people feel the quality justifies the cost.
How we calculate the best and worst TV brands
Which? has a wealth of information on Britain's favourite brands.
Every year we ask Which? members to tell us about the tech they own – from how likely they'd be to recommend a brand, to how reliable the products are once they get them home.
This year more than 18,000 Which? members and members of the public told us about more than 60,000 individual products, and we use this information to create our customer and reliability scores.
We calculate our customer score based on whether customers would recommend each brand and their level of satisfaction. We also calculate which brand developed the most faults, based on products up to six years old.
Our most reliable brand and reliability star ratings are based on how many products developed a fault, how quickly these faults occurred, and how much they impacted day-to-day use of the product.
Find our more about the in-depth analysis that goes into our each review in how we test TVs.
