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07 Nov 2024

Best Black Friday iPhone deals 2024

Our experts have rounded up some great deals on the iPhone 15, iPhone 14 and other models to help you find the best prices

Amy AxworthySenior researcher & writer

In this article

iPhones are still some of the hottest smartphones around, but bagging a big discount on any Apple product is no easy task. Our curated list of Black Friday iPhone deals will help you find the best options in the early sales.

Our experts have been trawling the sales to bring you some of the best deals on iPhones and highlight even bigger savings in the second-hand market. We also look at how to get the most money for your old iPhone, whether you're planning to buy the handset outright or shopping for an iPhone on contract.

For more tips to help you shop smart in the sales, take a look at our Black Friday 2024 advice.

Head to the best mobile phone and Sim-only deals for more smartphone discounts.

Need to know

Why should I shop the Black Friday sales with Which?

In previous years, we've seen discounted phones that are no longer supported with important security updates, or have scored poorly in our performance tests. Buying these is a waste of money. We have only included deals on phones where we saw something we liked in our lab tests and when they are offered at a genuinely good discount. But you'll need to read our reviews to see how well they scored and if any scooped a Best Buy recommendation.

Sign up to Which? to see the full reviews of every product featured.

Keen to see what else we’ve found? Head to our best Black Friday deals.

* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Best Black Friday Apple iPhone 16 deals

With the iPhone 16 now available, you'll find a wide range of contract deals for the new handsets in all shapes and sizes. While it's unlikely we'll see discounts on the handsets Sim-free for a while, you can check all the current prices and work out which contracts are best value in our guide to the best iPhone 16 deals.

Popular iPhone Comparisons

How much is the latest iPhone compared to older models?

iPhones are typically expensive and it's unusual to see significant discounts on the newest models soon after launch. The good news is you can make savings with predecessors, many of which have plenty of life left – thanks to Apple's long support periods. Check below to see how much you could save on an iPhone 15 or earlier.

Best Black Friday Apple iPhone 15 deals

Even though the iPhone 16 series has been released, the iPhone 15 prices haven't dropped. However, for a good few months, the devices have been cheaper than their launch prices (by £100 or so). Some retailers also have special offers on extras if you buy an iPhone 15 from them – such as free Sim cards or access to Apple TV+.

However, the iPhone 15 has relatively minor upgrades over the iPhone 14 so, if you're after a better discount, the smart money is on a slightly older model.

Find out if the Pro is worth the extra cash in our guide to the iPhone 15 vs 15 Pro.

Apple iPhone 15

* Average price in the past six months: £723. Cheapest price in the past six months: £629

6.1-inch Super Retina XDR OLED display with 2,556 x 1,179 resolution
A16 Bionic Chip
Estimated minimum of six years of security updates from launch

We like: Enhanced camera modes

We don’t like: No major upgrades from the iPhone 14

Typical series enhancements on this phone include a brighter display and thinner bezels in comparison to the previous iPhone 14. This was the first iPhone to receive a USB-C port to replace the Apple Lightning connection, so any USB-C charger can power the device.

Inside is a high-spec processor and 3,349 mAh battery. The camera software benefits from an upgraded night mode and more editing options.

Find out where you can buy the iPhone 15 below, find contract deals or see if it's worth it in our iPhone 15 review.

iPhone 15 Plus

With its bigger screen, the iPhone 15 Plus is available at the retailers below. For the full scoop, see our iPhone 15 Plus review.

* Average price in the past six months: £955. Cheapest price in the past six months: £719

iPhone 15 Pro

With more premium camera specs, the iPhone 15 Pro is on sale at the places below. Find out if it lives up to expectations in our iPhone 15 Pro review.

* Average price in the past six months: £808. Cheapest price in the past six months: £719

iPhone 15 Pro Max

We've noticed that the iPhone 15 Pro Max has often been out of stock but when it's available, it will appear below. Discover what happened when we sent it to the lab in our iPhone 15 Pro Max review.

* Average price in the past six months: £1,096. Cheapest price in the past six months: £920

Contract deals can be an appealing way to spread the cost, but you'll need to carefully work out how much you're paying to see if the deal is as good as it seems. Our phone contract calculator can help, and you can check the latest contract deals on the iPhone 15 below.

Popular iPhone Comparisons

Best Black Friday Apple iPhone 14 deals

With the release of the iPhone 15, you can find some attractive discounts on the Apple iPhone 14 and other models in the series.

Apple iPhone 14

* Average price in the past six months: £606. Cheapest price in the past six months: £539

6.1-inch (2,532 x 1,170) Super Retina XDR display
Dual-camera system with a larger sensor
Estimated minimum of six years of security updates from launch

We like: Camera upgrades

We don’t like: No Dynamic Island notch on the display

The Apple iPhone 14 from 2022 has dropped in price at a number of retailers. It's the standard model in the 14 range, and the cheapest, but it has a number of premium perks. The processor, named the A15 Bionic chip, is the same as in the iPhone 13, but it received an upgraded five-core GPU and 6GB of memory. The front-facing camera has powerful autofocus, making it smarter at focusing in pictures.

It comes in five different colours, and with 128GB, 256GB or 512GB of memory. Cinematic mode records in 4K, but the cameras aren't as advanced as on the iPhone 14 Pro.

To find out if it lives up to expectations, check out our iPhone 14 review. Check contract deals and prices from retailers below.

Apple iPhone 14 Plus

* Average price in the past six months: £647. Cheapest price in the past six months: £539

If you're after a bigger screen, consider the iPhone 14 Plus. It has all the same specs as the iPhone 14 but with a 6.7-inch Super Retina XDR OLED screen and a larger battery.

Compare contract deals on the iPhone 14 Plus or buy it from the retailers below.

Apple iPhone 14 Pro

* Average price in the past six months: £1,129. Cheapest price in the past six months: £849

The iPhone Pro models are where you'll find Apple's most advanced cameras, with a 48Mp LiDAR sensor and a 12Mp telephoto camera for clearer zoomed-in shots. The iPhone 14 Pro is the main phone in the range with a 6.1-inch display and the pill-shaped Dynamic Island camera notch. Apple has taken advantage of the extra space given by this notch on the screen for alerts and notifications. It has Apple's A16 Bionic Chip, which is the same processor used in the most recent iPhone 15 and 15 Plus.

Compare contract deals on the iPhone 14 Pro or check out prices from retailers below.

Popular iPhone Comparisons

iPhone 13 vs iPhone 14

Stuck on which iPhone to go for? Find out Which Apple iPhone is for you.

More great deals on iPhones

Apple iPhone 13

* Average price in the past six months: £496. Cheapest price in the past six months: £439

6.1-inch (2,532 x 1,170) Super Retina XDR display
Apple A15 Bionic chip
Wireless charging is supported

We like: Adaptable cameras

We don’t like: Bright screen can drain the battery

This Apple iPhone 13 was released in 2021, but you still get fancy cameras, waterproofing, wireless charging and Face ID. We expect it to get security updates until at least September 2027.

Read our Apple iPhone 13 review and check prices below. Or compare contract deals on the iPhone 13.

Popular iPhone Comparisons

iPhone 12 vs iPhone 13

Apple iPhone 12

* Average price in the past six months: £477. Cheapest price in the past six months: £379

6.1-inch OLED display
Apple A14 Bionic chip
IP68 waterproof rating

We like: Durable and easy to use

We don’t like: Battery takes a while to charge

Released in 2020, this iPhone runs off Apple’s own A14 Bionic processor, with 4GB of Ram. You get 64GB of storage (of which 48GB is usable), but this can’t be extended as there’s no slot for a memory card. It has two rear cameras, a 12Mp wide and 12Mp ultra-wide lens, plus a 12Mp front camera.

Read our Apple iPhone 12 review and check prices below, or compare contract deals on the iPhone 12.

Apple iPhone SE 2022

* Average price in the past six months: £377. Cheapest price in the past six months: £225

The iPhone SE 2022 is worth considering if you're after a cheaper iPhone. The 2022 version is Apple's third-generation SE, and while it's currently hard to find a big discount, it's still significantly cheaper than other iPhones. It has a 4.7-inch Retina HD screen, a single rear camera lens that can film in 4K, and the same processor as the iPhone 13.

Find retailers and their prices below, compare contract deals and read our iPhone SE 2022 review to get the full scoop.

Use Which? Compare to browse more great iPhone deals on contract, or check the best Sim-only deals.

Is Black Friday a good time to buy an Apple iPhone?

We'd be surprised. Apple iPhones rarely see flash sales and the deals weren't that special during the last Black Friday. Apple offered gift cards with purchases, and retailers usually offered either small discounts (say, £50) or extras for buying from them, such as discounted subscriptions and freebies.

Black Friday 2024: From dates to expert shopping tips, we explain all you need to know.

How to spot a good deal on an iPhone

Amy Axworthy, Which? mobile phones expert, says:

iPhone deals are scarce and you're likely to get the best offers by choosing an iPhone that's not in the latest range. If you do find a discount on a recent iPhone, consider it a good deal if you're getting around 20% off.
Avoid buying an iPhone that's likely to lose its security updates soon. Sometimes, phones can look like they're a great deal, but a much older model might be at risk of losing important security updates fairly soon after you buy it. Security updates and patches are important to keep your data safe. We only recommend deals on iPhones (see above) that we estimate have at least two years of security patches remaining.
Decide what's most important to you in your new phone. Cameras generally account for the biggest expense, but you might find that the priciest camera features aren't important to you. Check out our Apple iPhone reviews to explore all there is to offer.

Find the handset for you in our guide to which Apple iPhone to buy, or browse our iPhone reviews to see how all of Apple's handsets scored in our lab tests.

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Best second-hand iPhone deals

Before buying an iPhone, consider looking at the second-hand and refurbished market, as this is often where the best savings can be found. iPhones dominate this market, which means prices are competitive.

When buying second-hand, double-check the phone is still supported with security updates. If it's no longer supported, your phone is at risk of hackers exploiting vulnerabilities in its software. Some second-hand retailers, such as MusicMagpie, will warn you in the specifications if a phone no longer has security support – but many won't. Use the Which? phone support calculator to find out how long you can expect to get support.

Second-hand phones are sold with a grade according to condition. Our research shows a grade B (or equivalent 'good') will generally get you the best deal, balancing price with the quality of features.

Read more in our guide on how to buy a second-hand or refurbished phone.

Our pick: Apple iPhone 13 (original price £799, now around £315 second-hand)

Since the release of the iPhone 15 in September 2023, the iPhone 13 series from 2021 is seeing some major discounts in the second-hand market. It doesn't have the advanced cameras of the iPhone 13 Pro, but it doesn't scrimp on specs: you'll get Apple's A15 Bionic Chip, a striking display and the sought-after cinematic camera mode. We expect Apple to support it with regular security updates until at least January 2027.

We've seen it on sale for around £315 in 'good' second-hand condition at MusicMagpie. Find out the full story in our Apple iPhone 13 review.

Also consider these popular phones that can now be found cheaper at multiple second-hand retailers:

Apple iPhone 12 (original price £799, now £230 second-hand) More and more iPhone 12s are appearing in the second-hand market. You should find them for £180 to £450, depending on the phone's condition. The cheapest one we found in 'good' or grade B condition was at iOutlet for around £230.
Apple iPhone 12 Pro (original price £1,149, now £300 second-hand) The iPhone 12 Pro is an upgrade from the 12, with better cameras. It currently goes for a lot less than half its original price in 'good' second-hand condition. We've seen it on sale for around £300 at MusicMagpie.

Find out more on how to make big savings on a second-hand phone.

How to get the most money for an old iPhone

If you're about to buy a new iPhone, there are some simple ways to get cash for your old one.

Apple Trade In Apple takes your device and swaps it for credit towards your next purchase or offers you an Apple gift card. If your device isn't eligible (perhaps it's damaged beyond repair), Apple will recycle it for you. The Apple Trade In website has a list of price estimates for iPhone models. You can trade in the iPhone 12 for up to an estimated £235 and the iPhone 13 for £360. You can return your old device using a pre-paid trade-in kit that Apple sends, or take it to an Apple store.
Third-party sellers If you want cash instead of credit, consider trading in your old iPhone to a third-party seller. MusicMagpie offers up to £180 for an iPhone 12 (64GB, unlocked) and £245 for an iPhone 13 (128GB, unlocked). CeX offers up to £191 for an iPhone 12 and £227 for an iPhone 13.
Mobile phone providers trade-in You can also trade in your phone to mobile phone providers such as O2, Vodafone, EE and Three. They either offer credit towards your next purchase or cash. O2 currently offers up to £135 for the iPhone 12 (64GB) and up to £176.75 for the iPhone 13 (128GB). Three offers up to £135 for the iPhone 12 (64GB) and up to £176 for the iPhone 13 (128GB).
Recycling comparison websites Some websites such as Compare and recycle and Sellmymobile.com will compare offers for your phone to help you find the best deal. Your phone is then sent off to your chosen recycler. On these websites, the iPhone 12 (64GB, unlocked) is going for around £200, and the iPhone 13 (128GB) for around £270.
eBay You're likely to get the most money by selling your old phone independently through an online marketplace such as eBay, though this requires more effort on your part to manage the sale and delivery. The iPhone 12 (64GB) seems to be selling for £200 to £350, and the iPhone 13 (128GB) for £350 to £450.

Before parting ways with your old phone, back up your phone's data or transfer it to your new phone so you don't lose anything. Then erase your data by performing a 'factory reset', which can be found in your phone's Settings.

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