Smarty mobile review

Smarty is a low-priced mobile provider offering a range of great-value Sim deals. How did its customers rate it?

Before signing up for a new phone deal, read our review of Smarty to see how it did in our regular mobile phone satisfaction survey.

Discover which mobile network providers impressed their customers most in our latest survey, which reveals the best and worst mobile networks. 

What Smarty's customers told us

• 'It provides good value for money and a discount on family plans.'
• 'Good price, easy to set up, no mid-contract increases. Rolling contract.'

Smarty mobile review

Customer score: 82% (2nd out of 17). Which? members can also read our full review, including how its customers rated it for key factors, such as customer service and network reliability.

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• Pros
• Cons
• Which? Verdict

Browse all of Smarty's Sim-only deals, or check our expert picks of the best Sim-only deals.

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What network does Smarty use?

Smarty is a virtual provider, which means it uses another provider's infrastructure – in this case, the Three network. It offers 3G, 4G and 5G coverage.

How good is Smarty's mobile coverage?

Smarty offers 3G, 4G and 5G coverage with Three's network, claiming coverage of more than 97% of the population. 

To check coverage where you live, use a mobile network coverage checker. Simply enter your postcode into the map and it will tell you how good Three's signal is in your area, as well as comparing it with the other providers.

Smarty deals and incentives

Smarty offers Sim-only deals with no contract, ranging from £6 a month for 5GB to £20 a month for unlimited data. All deals include unlimited minutes and texts. 

A social tariff is available for eligible customers, offering unlimited data for £12 a month. 

It also has three 'data discount' deals, where instead of rolling over unused data, it refunds the cost of the unused data at a price of 1p per MB. 

Smarty doesn't have out-of-bundle costs, as minutes and texts are unlimited, and you buy data as an add-on.

Compare the latest Smarty Sim-only deals at Which? Switch Mobile.

Does Smarty increase its prices each year?

As Smarty offers rolling 30 day Sim-only contracts, customers are not hit by costly inflation-based mid-contract price increases. Before the end of the month, you will be able to check what the price to renew is. 

If it does increase or is too expensive, you can simply switch to a different network with no penalty.

For more tips on how to avoid costly inflation-based price increases, read our guide to 10 ways to save money on your mobile phone bill

Smarty stores

Smarty is an online-only provider, meaning there are no stores.

You can get help with your Sim through the Smarty website, or contact Smarty via live chat or email.

Find out how other providers fared in our guide to the best and worst mobile networks. 

Recommendations you can trust

Which? is independent – we work for you, the consumer, so you can be sure that our recommendations are only influenced by our test and survey results. We're not swayed by third parties and we don't accept freebies from product manufacturers or retailers.

We buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid a costly mistake.