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07 Nov 2024

Best Black Friday broadband deals 2024

Looking for the best broadband deals this Black Friday? Our experts have hand-picked the best value broadband-only, broadband and phone and broadband and TV deals from the best value broadband providers

Which?Editorial team

In this article

If you're coming to the end of your broadband deal or are currently out of contract, it's a great time to make some savings on your monthly bills.

We've pulled out what we believe to be the best-value broadband deals from the biggest providers, plus regional deals that could help you save money in your area.

How to pick the best Black Friday broadband deal

Below we highlight deals we think represent good value for money, whether they are labelled as a 'Black Friday' deal by the provider or not. But there's more than price to consider. Broadband providers take different approaches to inflation - a few guarantee your price will not rise during your contract, but most increase prices. Our broadband provider reviews explain each provider's approach, and our broadband comparison service clearly indicates on each deal if a price is likely to go up in the future.

You'll also need to weigh up factors like customer service, speed and reliability. We rate each of these, and attribute an overall customer score to each broadband provider, in our regular survey. Read our guide to the best broadband providers to see how each fares.

Find the best broadband deals in your area

Best broadband-only deals – from £22 per month

If you're only interested in a good broadband connection, why spend more on extras like landline rental and TV packages? Broadband-only deals are available at a wide range of speeds ranging from 10Mbps to 1,000Mbps. We've picked those that we believe offer great value for the price, but you can read our broadband speed guide to learn more about the best connection for you.

Our pick: NOW Full Fibre 75

This is a particularly attractive fibre broadband deal given the 75Mbps average speed.

Keep in mind that Now Broadband occasionally implements ad-hoc price increases (social tariffs excluded). Read our NOW Broadband review to see how it fares in our survey.

Other broadband-only deals to consider

Alternatively check the broadband-only deals below for more packages we think represent good value for money.

Best broadband and phone deals – from £24 per month

Broadband and phone packages are perfect if you have a landline and can often offer excellent value for money. However, it's important to look out for additional charges for weekend or evening calls. Check out the best deals we've found to see if it could be worth switching your broadband and phone.

Our pick: Hyperoptic 150Mbps Fibre (24 month)

Hyperoptic is a smaller broadband provider that offers fibre broadband in 64 towns and cities throughout the UK. It offers a great range of fibre broadband deals, promising to keep your tariff the same for the full length of your contract - unlike many other providers. Find out more in our Hyperoptic broadband review.

Other broadband and phone deals to consider

Alternatively check the broadband and phone deals below for more packages we think represent good value for money.

Best broadband, phone and TV deals – from £32 per month

Broadband, phone and TV deals are a great way to get quality entertainment for a good price. These deals offer broadband and landline rental with a range of additional entertainment to suit your interests. If you are looking for live sport, look out for deals with Sky Sports and BT Sport. Or if you are looking to watch the latest films and TV look out for deals including box sets and streaming services.

Sky Stream, Sky Entertainment & Netflix with Superfast Broadband

This deal includes Sky TV and Netflix. It also includes fibre broadband, with 61Mbps average speeds. Sky implements ad hoc mid-contract price rises, with some prices increasing most years - earlier this year it increased by an average of 6.7%. Read our Sky TV and broadband review to find out more.

Virgin Media Big bundle

This deal should keep you entertained, with access to over 145 TV channels. It even includes ultrafast fibre broadband, with average speeds of 264Mbps. But keep in mind that the price will increase - Virgin Media's mid-contract price rises mean that in April 2025 prices will increase by the retail price index (RPI) plus an additional 3.9%. Some consumers criticised aspects of Virgin Media's customer service - read our Virgin Media TV and broadband review to find out more.

TalkTalk Fibre 35 +TalkTalk TV 4K Box+Netflix

The TalkTalk TV 4K box allows access to streaming services like NOW, Netflix, Prime Video and YouTube. Even better, you also get a Netflix subscription included in this deal. However, if you choose this deal keep in mind that each April, TalkTalk increases its prices by the consumer price index (CPI) plus 3.7%. This price rise will only be applied to the broadband part of the contract. Some consumers criticised aspects of TalkTalk's customer servic - read our TalkTalk TV and broadband review to find out more.

BT Entertainment & Netflix +Fibre 2

This BT deals includes EE TV (previously known as BT TV), which gives you access to NOW Entertainment, NOW Cinema, NOW Sports, TNT Sports, Netflix and Eurosport, as well as Discovery+ included with every package. Please note this contract only includes broadband and TV. If you choose this deal, keep in mind that it will increase in price - at the end of March each year BT will add an extra £3 per month to the cost of its broadband deals and an extra £2 per month to its TV deals, meaning an extra £5 per month overall. Read our BT TV and broadband review to find out more.

Mobile broadband deals

If you're struggling to get a reliable fixed broadband connection in the home, an 'over the air' alternative comes in the form of 4G and 5G mobile broadband. With a reliable 4G or 5G signal, you'll be able to use one of these devices to access the internet on all your home devices. Check our guide to understand more about how mobile broadband works.

Three 4G Hub

The Three 4G Hub offers an alternative to fixed broadband. Slower speeds may make it unsuitable for busier households, but it should manage web browsing and less intensive tasks. Three implements mid-contract price rises. The current increase is CPI plus 3.9%.

Three 5G Hub

With 150Mbps average speeds, this is a very affordable alternative to ultrafast broadband, but is reliant on 5G coverage in your area.

Best regional broadband deals – from £19.99 per month

Other smaller broadband providers offer regional deals that can represent excellent value for money. While these providers aren't part of our regular satisfaction survey, you may want to consider the packages on offer if they are available where you live. Read more about regional broadband providers.

Trooli Full Fibre 150 Home

Only available in parts of Berkshire, East Sussex, Kent and Suffolk. Trooli is another smaller provider that offers offer ultrafast broadband straight to your home. Even better, they guarantee not to increase the price you pay during your contractual term.

Community Fibre 75 Mbps Fibre Broadband

Only available in parts of London. Full fibre broadband serving the capital, this is an impressive deal for ultrafast broadband. Community Fibre implements mid-contract price rises each year based on CPI plus 2.9%.

Gigaclear Superfast 200

Only available in parts of the Midlands, South West and South East England. Gigaclear has great introductory prices, but be wary of price increases following the end of the initial contract.

Fibrus Full Fibre 150

Only available in Northern Ireland and parts of North West England. If you are in contract and wish to switch to Fibrus, it will offer to buy you out of your existing contract. Fibrus has confirmed that it won’t implement inflation linked mid-contract price rises.

We asked almost 1,000 people who had switched broadband how they found it, and 77% agree the process was easy. Read how to switch your broadband provider.

A family - two parents and two children - sitting on their sofa while all using different connected devices.

Is Black Friday a good time to get a deal on broadband?

Many of the bigger broadband providers tend to join the Black Friday rush with tempting discounts on broadband and TV subscriptions. As at any other time of the year, the secret is to compare and contrast – browse a range of providers to see who offers the best monthly rates at a speed that you need. It's also important to check to see how much bills will rise at the end of each year, so you can factor in total costs.

When is Black Friday? Prepare for the sales event with our expert advice.

How to spot a good broadband deal

Sam Wilson, Which? broadband expert says:

Be wary of deals with price cuts for a limited period, before a higher price kick in for the remainder of the contract. Sometimes these can represent good value for money, but may also end up being more expensive than deals with a consistent price for the whole contract. Work out the effective monthly price before deciding which deal to go for.
Watch out for providers with mid-contract price rises. A number of providers will increase their prices each April, and over a two year contract this could have a big impact on your monthly bill. Find out more about how you could be affected by mid-contract price rises.
If you struggle to get faster broadband speeds from the likes of Virgin Media and BT, it may be worth looking out for regional providers operating in your area. By building their own fibre networks, these providers supply superfast speeds and sometimes offer very competitive prices. Read more about regional broadband providers.
If you see a great broadband deal, it's always worth using this as ammunition to haggle with your broadband provider, and ask if they'll match or beat it.

What else should I consider when buying broadband?

I rarely use my home phone (landline). Can I save money on a broadband-only deal?

Many broadband-only deals still require you to also have line rental with the provider or from elsewhere. Often, it is cheaper to buy both from the same place rather than sourcing line rental with another provider.

However, other plans (such as Vodafone’s Superfast plans) also come with no cost for line rental and a landline, using a pay-as-you-go model for calls by charging a price per minute. As long as you don't plan to use your home phone much, these plans may appeal to you as a way to save money by not paying for a landline you don't use.

Do I need unlimited broadband?

The question of whether to get a limited or unlimited package is far less important than it used to be.

Limited broadband packages would set a fair-usage policy or ‘cap’, which if exceeded may have resulted in additional charges, a slowed-down internet connection or no connection at all. The benefit of these limited deals is that they would usually be cheaper.

Most modern packages are unlimited, which means you don’t have to worry how much data you use. If you do encounter a limited data deal, think carefully about whether this will be enough to get you through the month, and check to see what happens if you exceed it.

Is unlimited broadband truly unlimited?

Fair-usage caps (a set amount of monthly data that if exceeded may result in you being charged) used to be fairly common, essentially turning ‘unlimited’ plans into limited plans with a high data cap. Today, most providers offer a truly unlimited service, but some smaller providers do still have traffic management policies in place. These slow down certain kinds of internet activities that require a lot of bandwidth once you hit a preset limit.

For example, some providers slow down the speed of certain internet activities (such as peer-to-peer downloads) in order for other activities which are time-sensitive (such as online gaming and video calls) to not be interrupted.

It’s always worth checking whether any speed-limiting or traffic management takes place if you’re considering switching providers.

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Are there any upfront or hidden costs?

Broadband plans often come with upfront costs, which can take various forms. Common examples include paying for a router to be delivered, set-up fees, connection charges and new line fees. You might also be expected to pay an upfront fee for a PVR (set-top box) if a TV package is included, which may or may not be optional. It is important to factor in these costs when deciding what broadband deal is right for you. Our reviews include an ‘effective cost’ for this reason.

You might also want to consider the telephone package. If you’re used to free evening and weekend or free anytime calls and want to keep these benefits, chances are you’ll be paying extra on top of the advertised fee on a new broadband package.

What contract length is right for me?

Contract lengths are also an important consideration. Some deals might seem cheaper on the surface, offering lower monthly prices. But long contract terms mean that you may end up paying more than you wanted to over that period of time. Conversely, some providers have price guarantees, and a longer contract can offer reassurance that this won’t go up until it expires.

Our deals include the total cost over contract and the effective cost per month.

If you're out of contract, find out how much you could save right now – browse the best broadband deals in your area.

What if I’m still in a contract with my provider and want to switch?

If you’re still in a contract with your provider, you may have to pay off the remainder of your contract if you leave. However, Ofcom rules state that if you experience price increases mid-contract, you have 30 days from when you are officially notified of the increase when you can switch without paying a penalty. Read more about your rights if a broadband provider increases prices.

In some circumstances, such as when you’re coming to the end of a contract and see a particularly good limited-time offer elsewhere, it might be worth paying off the contract. You might also consider this if the service you’re getting is poor, and you feel you might get a better service with a different provider. But generally it’s a good idea to wait until your contract expires before you consider moving. It’s important to know exactly when this will be, since in many cases your monthly cost will rise when your contract expires, so you may be paying more than you need to.

In these situations you could switch, or haggle. In the latter case, information such as the deals we’ve listed above can be very useful, since rival prices are great ammunition to try and get a discount.

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Best Black Friday broadband deals 2024

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