Best deals in the October sales revealed by Which?

Are you after a new laptop, TV or fridge freezer? Or maybe you want cheaper broadband? We’ve found great discounts on tech, home electricals and kitchen appliances for October.

This deals round-up features only products we’ve rigorously tested in our labs – we never recommend ‘deals’ on duds.

Our tests are objective and reflect how things are used in real life, so you can trust the accuracy of our reviews: read them before you buy.

* References to 'average price' and 'cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Grab genuine bargains and get free tips from our experts by signing up to our monthly Deals newsletter.

Best mobile phone deal

Google Pixel 7 Pro

• Modern Google Tensor processor
• 6.7-inch QHD+ display with 3,120 x 1,440 resolution
• Three high-resolution rear cameras

We like: The advanced cameras

We don't like: Battery life can vary

This is Google's top phone from the end of 2022, and you can now pick it up for a steal. It has a big and bright screen and runs on a quick processor with 12GB of Ram. The camera system's specifications are still impressive by 2024 standards with three lenses to adapt to any scene you want to shoot. You get sought-after editing software too.

We expect it to get security updates until October 2027, so you can keep it for a couple of years yet. It's seeing a huge discount at Currys, so snap it up before they run out.

Check prices below, check contract deals on the 7 Pro, or read our Google Pixel 7 Pro review.

See more of the best mobile and Sim-only deals.

Best laptop deal

Samsung Galaxy Book 3 360 13.3-inch

* Average price in the past six months: £873. Cheapest price in the past six months: £549

• Intel Core i5 processor
• 8GB Ram
• 13.3-inch screen

We like: The battery life

We don't like: Disappointing speakers in our tests

This 2-in-1 laptop has a 13.3-inch touchscreen that can be flipped all the way around so the laptop can be used like a large tablet, or propped up on a desk.

Its Intel Core i5 processor, 8GB of Ram and a 256GB SSD mean it won’t falter if you have multiple web browser tabs and other programs open at the same time. It weighs just 1.14kg, which is very light for a 13-inch 2-in-1. 

Read our expert review of the Samsung Galaxy Book 3 360 13.3-inch  to see if it meets your needs. 

Best tablet deal  

Samsung Galaxy Tab A9+ 64GB

* Average price in the past six months: £219. Cheapest price in the past six months: £160

• 11-inch screen
• USB-C charging
• Runs the Android operating system

We like: It's easy to use

We don't like: The cameras are poor

This 11-inch tablet has a screen resolution of 1,200 x 1,920 pixels – so it’s around Full HD. The processor has eight cores and is supported by 4GB of Ram, which is about what we would expect from a tablet at this price. 

The eight cores are designed for multitasking and to improve efficiency, as the tablet won’t use the more powerful, battery-intensive cores for simple processes.

Find out if it's the right model for you – read our expert Samsung Galaxy Tab A9+ 64GB review. 

See more of the best iPad and tablet deals.

Best broadband deal

Vodafone Full Fibre 150

• Average speed: 150 Mb/s
• £26 a month (24 months)
• No upfront cost

Despite Vodafone implementing mid-contract price rises, this is still a great broadband deal.

Vodafone products will increase by £3 per month in April 2025. 

Find out more in our Vodafone broadband review. 

See more of the best broadband deals, or check deals in your area by entering your postcode below.

Best TV deal

LG OLED42C44LA

* Average price in the past six months: £1,037. Cheapest price in the past six months: £867

• 42-inch 4K TV
• OLED display
• HDR10, HLG and Dolby Vision formats supported

We like: It's easy to use

We don't like: Lacks some accessibility settings

This high-end TV has plenty of gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV.

It has a 100/120Hz screen, plus you get a built-in twin-tuner PVR, so you can record from two channels at once and watch TV on another channel while recording. You need to connect a USB hard drive to take advantage of this feature, though.

Read our LG OLED42C44LA review to see how it performed.

See more of the best TV deals.

Best vacuum cleaner deal

Samsung Jet 95 Pro VS20C9547TB

* Average price in the past six months: £488. Cheapest price in the past six months: £299 

• Bagless and cordless handstick vacuum cleaner
• 0.9-litre dust capacity
• Weighs 2.8kg

We like: It's versatile

We don't like: It could be quieter during use

This cordless vac comes with a fully removable and washable dustbin, an LCD display that lets you adjust the five suction levels, check on battery status and receive maintenance alerts, a freestanding charging base and a telescopic wand, which can be extended between 455cm and 655cm.

Like most cordless vacs, it comes with a removable handheld helper for smaller jobs and tight corners around your home.

In the box you'll find a pet tool, crevice tool, combination tool and flex tool for harder-to-reach areas; there’s also a spinning sweeper with disposable wet pads for mopping hard floors, and antibacterial reusable wet pads.

Read the full Samsung Jet 95 Pro VS20C9547TB review to find out how it fared in our lab tests.

See more of the best vacuum cleaner deals.

Best fridge freezer deal

Bosch KGN492LDFG

* Average price in the past six months: £907 Cheapest price in the past six months: £855

• Freestanding
• Frost-free freezer
• Silver-coloured

We like: It's quiet

We don't like: Don't be swayed into buying it on account of the holiday mode: our tests of this feature on other models found it's often not worth the hassle

This silver-coloured freestanding fridge freezer has five shelves in the fridge compartment, three of which can be adjusted to accommodate a few larger items. There are also three egg racks and four compartments in the fridge door. The freezer has three drawers and one ice-cube tray.

Settings include an economy setting and rapid cooling and freezing for when you’ve just introduced a large batch of food that needs to be chilled or frozen quickly.

Read our full Bosch KGN492LDFG review to see if this model is for you.

Buy it for £855 from JC Campbell Electrics or check prices at other retailers below.

See more of the best fridge freezer deals.

Best air fryer deal

Morphy Richards Health Fryer 480003

* Average price in the past six months: £73. Cheapest price in the past six months: £22

We like: It's particularly quiet

We don't like: It's fairly slow to heat up

This Morphy Richards basket-type air fryer has a 3-litre capacity that holds three to four portions, or 500g of chips. It can fry, bake, roast and grill using very little oil.

Manual dials allow you to set the temperature from 80°C to 200°C and the timer up to 30 minutes. 

Although it doesn't have built-in cord storage like many air fryers, the cord is detachable and can be packed into the appliance, which could save you vital cupboard space.

Read our full Morphy Richards Health Fryer 480003 review.

See more of the best air fryer deals.

Best mattress deal

Jay-Be 2000 Hybrid E-Pocket Eco Truecore

• Double
• Pocket sprung

We like: It feels cold to lie on, it's not too bouncy

We don't like: Non-removable cover, no sleep trial

The Jay-Be 2000 Hybrid mattress includes an 18.5cm pocket spring core, with a 2.5cm mini pocket spring core above it and several layers of polyester webbing.

It’s 24cm deep, but the cover can’t be removed.

The term ‘hybrid’ is slightly confusing in the case of this mattress. Hybrid mattresses are usually a mix of pocket springs and foam layers, but there is no foam in this mattress.

Read our full Jay-Be2000 Hybrid E-Pocket Eco Truecore review to see if it's the model for you.

It's not on sale, but you can buy the double at John Lewis for £340, which is £25 cheaper than Argos and £20 cheaper than MattressOnline and MattressNextDay.

See more of the best mattress deals.

Best washing machine deal

Hotpoint NSWM743UWUKN

* Average price in the past six months: £268. Cheapest price in the past six months: £208 

• Freestanding
• 7kg cottons capacity
• White

We like: The rinse program is decent

We don't like: The programs are lengthy

This small-to-medium-sized 7kg-capacity washing machine has a fast 1,400rpm spin cycle.

There are 16 programs, such as cottons and synthetics, eco 40-60, delicates and faster washes – including a 30-minute wash, and one that takes on a full load in 45 minutes. There's also a hygiene option, which blasts steam into the drum at the end of the cycle.

Read our full Hotpoint NSWM743UWUKN review for the complete picture.

See more of the best washing machine deals.

October sale shopping tips

Check the Which? website 

As well as telling you which products are best and which are lacking, we’ve also put together a list of the best and worst shops. 

We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands. 

After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see the retailers that impressed in our latest shopping survey, head to our extensive guide on the best and worst shops.

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Watch out for sneaky tricks

Some retailers use underhand tactics to pressure you into making a purchase. 

These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (‘30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product. 

If you’re unsure how good a deal is, check our reviews for a selection of prices at different retailers or use a tool such as PriceRunner to compare prices across retailers. 

Research customer reviews

It’s always a good idea to read reviews before you buy a product, but not all are trustworthy. 

Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you’re in any doubt, check our expert guide on how to spot a fake review. 

Returning goods

Whether you bought a product in-store or online, you still have rights under the Consumer Contract Regulations. 

The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it’s always best to check before you buy. 

We’ve put together advice in our online returns guide on the additional rights you have when shopping online.