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07 Nov 2024

Best Black Friday Apple deals 2024

We round up the very best Apple Black Friday 2024 deals we can find on the most popular products, from iPads and the Apple Watch to iPhones and AirPods

Which? Team

Big price drops on Apple products are rare, but the Black Friday sales season can be an exception.

To save you time spent trawling through Apple retailer sales pages, we've rounded up the very best Black Friday Apple deals to help you bag a bargain.

If you've had your eye on an Apple gadget, bookmark this page and keep checking back.

Our guide to Black Friday 2024 will help you get the best of the sales.

Need to know

Why should I shop the Black Friday sales with Which?

In previous years, we've seen discounted products that are poor-scoring or even Which? Don't Buys: simply not worth your money. This Apple Black Friday sale round-up only includes products we know performed well in our test lab and are offered at a genuinely good discount. But you’ll need to read our reviews for the full picture.

Sign up to Which? to see the full reviews of every product featured.

Best Black Friday Apple iPhone deals

Apple iPhone 15

* Average price in the past six months: £723. Cheapest price in the past six months: £629

6.1-inch Super Retina XDR OLED display with 2,556 x 1,179 resolution
A16 Bionic Chip
Estimated minimum of six years of security updates from launch

We like: Enhanced camera modes

We don’t like: No major upgrades from the iPhone 14

Typical series enhancements on this phone include a brighter display and thinner bezels in comparison to the previous iPhone 14. This was the first iPhone to receive a USB-C port to replace the Apple Lightning connection, so any USB-C charger can power the device.

Inside is a high-spec processor and 3,349 mAh battery. The camera software benefits from an upgraded night mode and more editing options.

Find out where you can buy the iPhone 15 below, find contract deals or see if it's worth it in our iPhone 15 review.

iPhone 15 Plus

With its bigger screen, the iPhone 15 Plus is available at the retailers below. For the full scoop, see our iPhone 15 Plus review.

* Average price in the past six months: £955. Cheapest price in the past six months: £719

iPhone 15 Pro

With more premium camera specs, the iPhone 15 Pro is on sale at the places below. Find out if it lives up to expectations in our iPhone 15 Pro review.

* Average price in the past six months: £808. Cheapest price in the past six months: £719

iPhone 15 Pro Max

We've noticed that the iPhone 15 Pro Max has often been out of stock but when it's available, it will appear below. Discover what happened when we sent it to the lab in our iPhone 15 Pro Max review.

* Average price in the past six months: £1,096. Cheapest price in the past six months: £920

Keen to see what else we’ve found? Head to our best Black Friday deals.

Best Black Friday Apple iPad deals

Apple iPad Pro 11-inch 7th generation (2024)

* Average price in the past six months: £994. Cheapest price in the past six months: £899

11.1-inch screen
M4 processor and 16GB of Ram
256GB of storage

We like: Bassy speakers

We don’t like: Can’t have more than one user profile

The seventh-generation 11-inch iPad Pro from Apple is already having discounts. Being a top-of-the-line tablet, it gets all of Apple’s latest tech, such as the new dual-OLED displays (one on top of the other for extra brightness) and the M4 processor.

Aside from the size of the screen and the resolution, the 11-inch Pro is the same as the 13-inch.

How did it perform in our independent lab tests? Read our expert Apple iPad Pro 11-inch 7th generation (2024) review for all the answers.

The silver version has been discounted to £957 at the EE Store. Compare this with other retailers' prices below.

Apple iPad 2022

* Average price in the past six months: £386. Cheapest price in the past six months: £304

10.9-inch screen
A14 processor and 4GB of Ram
2,360 x 1,640-pixels display

We like: Great screen

We don’t like: Bass can get lost

This 2022 version of the iPad has a 10.9-inch, 1,640 x 2,360-pixels display screen – which is better than HD. The version we tested has a 64GB hard drive, but there’s also a 256GB model available. You can’t expand the memory in any way, so make sure you buy one that has enough for your needs.

The iPad has 4GB of Ram and the A14 Bionic Chip – the same chip that powers the iPhone 12 range. But how did it measure up against the opposition in our lab tests?

Read our expert Apple iPad 2022 64GB wi-fi review to find out if it's right for you.

Apple iPad Mini 2021

* Average price in the past six months: £510. Cheapest price in the past six months: £438

8-inch screen
A15 processor and 4GB of Ram
2,266 x 1,488-pixels display

We like: Slick and swift operation

We don’t like: More reflections on the screen than we would like

This 8-inch iPad from Apple was released in 2021. It's powerful and can handle demanding graphics and apps.

The version we tested has 64GB of storage. That’s reasonable, but you need to be sure it will be enough before you buy, as there's no micro-SD slot to increase the memory. There's a 256GB version, too.

Do be aware that a new Mini with Apple Intelligence and an A17 Pro chip has recently been announced by Apple – it starts from £499 for the 128GB version. So bear that price in mind before you pick up this one.

Read our full iPad Mini (2021) review to see how it did in our independent lab tests.

Best Black Friday Apple MacBook deals

Apple MacBook Air 13-inch (2020)

* Average price in the past six months: £954. Cheapest price in the past six months: £700

Apple M1 processor
8GB Ram
256GB storage

We like: Thin and light

We don’t like: Not many ports

The MacBook Air is thinner, lighter and cheaper than the MacBook Pro, but it also has a smaller battery and no cooling fan to keep the processor performing at its best when working full pelt on intensive tasks.

What really stands out is just how portable this 13-inch 2020 MacBook Air is – it weighs less than 1.3kg. Specifications-wise, there’s an Apple M1 processor on board, 8GB of Ram and 256GB of SSD storage, so it should be fast enough for most day-to-day tasks.

While it's been superseded by newer MacBook Airs, this new discounted price makes it a cracking deal.

Read our Apple MacBook Air 13-inch (2020) review for the results of our in-depth lab testing.

Apple MacBook Air 13-inch (2022)

* Average price in the past six months: £916. Cheapest price in the past six months: £679

Apple M2 processor
8GB Ram
256GB storage

We like: Quiet, beautiful, Liquid Retina display

We don’t like: Doesn't support the very latest Wi-Fi 7 standard

This 2022 Apple MacBook Air is the latest version of Apple's vastly popular lightweight laptop. It has the M2 chip, is thinner and lighter than its predecessor, and some elements have been redesigned.

It also features the Apple Liquid Retina display, which is a major selling point if you're looking to edit photos and videos.

So is it worth your money? Our Apple MacBook Air 13-inch (2022) review will reveal all.

Apple MacBook Pro 14-inch (M3, late 2023)

* Average price in the past six months: £2,437. Cheapest price in the past six months: £2,199

Apple MacBook Pro 14-inch (M3 Pro, late 2023)

Apple M3 processor
8GB Ram
512GB storage

We like: Great speakers

We don’t like: Stingy Ram for the price, expensive upgrades

This 14-inch laptop from Apple features the impressive M3 processor. It weighs 1.53kg, which is pretty heavy for a 14-inch laptop, but understandable considering the all-metal body. However, it has an impressively thin 18mm chassis.

So is it worth its high price? Our Apple MacBook Pro 14-inch (M3, late 2023) review reveals the answer.

Apple MacBook Pro 16-inch (M3 Pro, late 2023)

* Average price in the past six months: £2,437. Cheapest price in the past six months: £2,299

Apple M3 Pro processor
18GB Ram
512GB storage

We like: Sublime build quality

We don’t like: Very heavy

It’s Apple’s biggest and most expensive laptop, with a 16.2-inch screen and weighing a colossal 2.1kg. This makes it one of the heaviest laptops we’ve tested, so it will be a noticeable presence in your bag when you take it out and about.

At just 19mm thick, it will still slide into an overstuffed work bag.

So is it worth that substantial price? Our Apple MacBook Pro 16-inch (M3 Pro, late 2023) review tells you all you need to know.

How Which? can help you find the best Black Friday Apple deals

Finding good discounts on Apple products can be tricky. Unlike other tech brands, it tends to offer fairly meagre discounts, especially on newer models.

However, Apple offers good support for its product range – iPhones, for example, typically offer the longest support periods, which may be in excess of six years.

As such, the best deals on Apple products can be on predecessors to the current range. Check our reviews of Apple products, listed below, to see how they fare in our tough tests.

Apple iPhone reviews | Apple iPad reviews | Apple MacBook reviews | Apple Watch reviews | Apple AirPod reviews

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How to get an even better deal on Apple tech

Even when Apple products are discounted, they can still be some of the most expensive tech products on the market.

You might be able to save hundreds of pounds more if you buy a refurbished or second-hand device, but it's important to know what to expect when you buy.

Read more advice on refurbished or second-hand devices here:

How to buy a refurbished iPad – where to buy and which model to opt for.
How to buy a refurbished laptop – refurbished vs second-hand and how to spot a deal.
How to make big savings on a second-hand phone – maximise savings in the sales.
Guide to buying a second-hand phone – everything you need to know to shop smart.

How to recycle your old Apple tech

If you're upgrading from an older Apple product, you might be wondering what to do with the old one.

If your product is eligible, Apple will trade it in for credit against your next purchase. Visit Apple's trade in page to see if your device is eligible.

Electronics, particularly devices with batteries (such as mobile phones) should not be disposed of in your general household waste or kerbside recycling.

See all our expert advice on how to recycle a mobile phone and how to recycle electrical items.