By clicking a retailer link you consent to third-party cookies that track your onward journey. If you make a purchase, Which? will receive an affiliate commission, which supports our mission to be the UK's consumer champion.

Best Sipps 2024

We've surveyed over 2,300 Sipp customers to identify the best providers for customer service and value for money
Paul Davies

How to choose the best Sipp provider 

More and more people are opting to take control of their retirement savings by opening a self-invested personal pension (Sipp).

Sipps allow you to choose your own investments and can work out cheaper than other types of pension - but charges can vary considerably, and the difference between the cheapest and most expensive providers can add up to thousands of pounds over the long term. 

To help you choose the best Sipp for you, we've compared charges and surveyed more than 2,300 Sipp customers to find out how they rate their providers. 

Best Sipp companies compared

Each year, we ask thousands of Sipp customers to rate their providers in a range of categories, including customer service, information on investments and value for money.

The firms that combine high customer satisfaction (a score of 70% and above) with competitive charges are awarded our coveted Which? Recommended Provider status.

Members can log in to see the results of our expert analysis. If you're not already a member, join Which? and get full access to these results and all our reviews.

Sipp providerWhich? customer scoreCustomer communicationsCustomer serviceInformation on investmentsEase of useValue for money

Sign up to reveal

Get instant access to this and all our scores and recommendations.

Unlock table

First month £5, then £11.99 per month, cancel at any time

Already a member? Log in

82%
78%
76%
75%
75%n/an/a
74%
73%
73%
71%
69%
66%
65%
64%

Sign up to reveal

Get instant access to this and all our scores and recommendations.

Unlock table

First month £5, then £11.99 per month, cancel at any time

Already a member? Log in

Source: The results are based on an online survey of 2,301 adults - members of the Which? Connect panel and members of the public - conducted in February and March 2024. Sample sizes are detailed below. ‘n/a’ means not enough responses to include a star rating. Customer score is based on satisfaction with the brand and likelihood to recommend.

Sample sizes as follows: AJ Bell 210, Barclays Smart Investor 144, Fidelity 196, Halifax Share Dealing 45, Hargreaves Lansdown 825, Interactive Investor 171, Standard Life 92, Vanguard 155, Aegon 98, Bestinvest 37, Freetrade 37, Wealthify 30

Which? Recommended Sipp Providers

Members can log in to see the results of our expert analysis. If you're not already a member, join Which? and get full access to these results and all our reviews.

What is a Sipp?

A self-invested personal pension (Sipp) is essentially a do-it-yourself pension. Unlike other types of private pensions, where you usually rely on the scheme provider to decide where your retirement savings should be invested, a Sipp puts you in the driver's seat.  

You'll be taking on responsibility for choosing and managing your own investments, so you'll need to have the time and confidence to do this.

Like other types of defined contribution pension, the income you'll receive when you retire depends on how much you contribute, how well the underlying investments perform and how you decide to access your money.

Do Sipps benefit from tax relief?

Sipps enjoy the same tax benefits as other types of pension: not only are your investments exempt from capital gains tax and income tax, but you also get tax relief on your contributions (worth up to 100% of your annual earnings). This means that for every 80p basic-rate taxpayers pay in, the government pays in 20p – with more for higher rate taxpayers.

Your options for turning your pot into an income at retirement are the same, too.

When you reach the age of 55 (rising to 57 in 2028), you can take up to 25% of your pot as a tax-free lump sum. You can then take the rest of it in cash, too (either in one go or in chunks), use some or all of your pot to buy an annuity or keep some money invested and take an income as you wish (known as pension drawdown).

What can Sipps invest in?

A Sipp gives you access to a wider range of investment options than other types of pension. These include stocks and shares, investment trusts and corporate bonds - as well as commercial property. 

The exact range of assets available will depend on the provider you choose. 'Full' or 'complex' Sipps typically offer the biggest choice, but tend to be more expensive as they come with a greater level of investment support. 

There are now plenty of low-cost Sipps to choose from, but if you'd like to simplify the process of selecting investments, some platforms offer a limited range of ready-made portfolios.

How much do Sipps cost?

Sipps can work out cheaper than other types of pension, but the best value provider for you often depends on the value of your pension.

Unfortunately comparing Sipp charges isn't straightforward, as companies take different approaches: you might pay a fixed admin fee or a platform fee calculated as percentage of the amount you've invested, or sometimes a combination of both.

Our table shows how much it will cost over a year to manage your Sipp with 14 leading providers.

CompanyFee structureAnnual cost - £100k potAnnual cost - £250k potAnnual cost - £500k potHow to open a Sipp
AJ BellPlatform fee only£250£625£875Go to provider site
AvivaPlatform fee only£375£900£1,525Go to provider site
BarclaysFixed admin and platform fee£400£675£800Go to provider site
BestinvestFixed admin and platform fee£400£1,000£1,500Go to provider site
Charles Stanley DirectPlatform fee only£350£875£1,375Go to provider site
Close BrosPlatform fee only£430£805£1,430Go to provider site
FidelityPlatform fee only£350£500£1,000Go to provider site

Figures correct as of May 2024. They reflect core Sipp charges (platform and administration fees) only - not fund fees. We've assumed that money is invested entirely in funds and no trades are made. Interactive Investor calculations are based on its Pension Builder plan. The Aviva figures are for its Platform Sipp (OIS).

Interactive Investor's low monthly fee of £12.99 is regardless of Sipp size. It also now has a £5.99 per month Pension Essentials plan for people with pensions worth less than £50,000. 

Freetrade charges £9.99 per month if you pay for the whole year in one go under its Plus plan, so £119.88 in total. Or pay mothly for £11.99 per month. Fellow WRP Vanguard's low percentage charge of 0.15% also works out as a competitive option.

Halifax Share Dealing's low fixed fee (£45 a quarter on pots above £50,000) also makes it very cost-effective across different pot sizes.

At the other end of the scale, Hargreaves Lansdown is the most expensive DIY platform in our table. It charges 0.45% on the first £250,000 and 0.25% up to £1m, meaning a £500,000 Sipp will cost you £1,750 over a year

Should I transfer existing pensions into a Sipp?

It's up to you whether you hold a Sipp alongside your other pensions or you transfer existing pots into a Sipp so you can keep track of all your retirement savings in one place.

If you're currently paying into a workplace defined contribution scheme, check if your employer will agree to make contributions into your Sipp instead before going ahead with a transfer. Some employers will only pay contributions into the workplace scheme.

If you have a final salary workplace pension - also known as a defined benefit (DB) pension - you'll benefit from a guaranteed income in retirement. For this reason, it's unlikely that transferring to a Sipp will be the right decision.

Is a Sipp right for me?

Sipps are best suited to savers who have the time and knowledge to pick and monitor their own investments.

If you like the idea of taking more control of your pensions but feel uncertain about investing, then it's best to get independent financial advice.

If the costs of advice are a barrier for you, take a look at the ready-made portfolios offered by some Sipp providers, which simplify the investment decisions you'll have to make.

How we analyse Sipps

Our editorial independence means we are able to work on behalf of consumers, not pension firms. That means our reviews are fair and there's no hidden agenda.

To become a Which? Recommended Provider, companies need a high customer score (70% or more) in our survey of Sipp holders, plus competitive fees across our pricing scenarios. 

We compared core Sipp charges (fixed and platform fees) and calculated costs based on seven different pot sizes. Companies with core charges among the most expensive quartile for any pot size were excluded from being a WRP.