14 brilliant benefits of a Which? membership

Whether you're looking for personalised advice on setting up a laptop or shopping for a grime-busting vacuum cleaner, a Which? membership can help. On this page, our experts highlight the many benefits of being part of the Which? community.

At Which?, we're well-known for our rigorous reviews – In fact, we've already tested a huge range of products in 2024, revealing Best Buy cars, fridge freezers and smartphones along the way.

Our valued members also have access to exclusive emails, a handy phone support service and our growing selection of Eco Buy recommendations. Keep scrolling for a closer look at how a Which? membership (and our vast team of product experts) can serve you.

If you’re not yet a member, get instant access to our expert reviews by joining Which? today.

Dodge Don't Buy products with our lab tests

Regardless of how much money you're spending, you'll obviously want a product that's safe, reliable and easy to use.

Unfortunately, a high price tag doesn't always guarantee you a Which? Best Buy – our experts continue to uncover expensive products that perform extremely poorly after going hands-on. Our recent Don't Buy discoveries include:

• A barbecue that flares up when ignited, making it hard to control and likely to burn your food to a crisp.
• A dishwasher let down by filters that get blocked far too easily, forcing you to carry out maintenance once or twice a week.
• A terrible toaster that runs so poorly you'll struggle to get your toast how you like it.

With a Which? membership, you can unlock every one of our product reviews and filter the results by 'Best Buys only'. That way, you'll have instant access to top products that suit your budget perfectly. You'll also see a full score breakdown, showing where the product truly excels.

New parents can benefit greatly from a Which? subscription. We're constantly testing child car seats, pushchairs, baby monitors and more to keep your little one safe and sound.

Knowing which products are Don't Buys will also keep you protected while you shop the sales. After all, there's not much point in buying a flawed product that can be a pain to use, even if it's heavily discounted for Black Friday or an in-store promotion.

The Which? app: thousands of Best Buys in your pocket

By downloading the free Which? reviews app (available for members on Digital or Full Access subscriptions), you can explore our unlocked product reviews from your phone or tablet.

If you're shopping in-store and see a product you like the look of, search for it on the Which? app and see how it fared in our lab tests before you part with your money. You can also create a shortlist of models and compare test scores and specs side-by-side.

The Which? app is crammed with useful features, with highlights including:

• Expert reviews in the palm of your hand – every review we publish to our website is also available on the Which? app.
• Bookmark products – a quick tap of the heart icon on any product review will add it to your Saved menu, helping you create a shortlist on the go.
• Try our filters – instant access to our product filters means you can sort reviewed products by price, or by key specs – a 4K TV from Samsung, for example.
• Explore digital editions of Which? magazines – flick through our latest long-read articles and investigations, or turn back time and read previous editions. Note that the magazines available within the app will vary based on your membership.

For a deep dive into the Which? reviews app and every feature available to members, check in with our guide: The Which? app

Personalised buying advice when you need it

Every buying journey is unique, and we appreciate that you might have specific questions when shopping. To help you make the right decision quicker, we offer personalised buying advice on any product that we've tested, courtesy of Ask Which?.

Through Ask Which?, you can chat directly with our attentive customer service advisers. For example, our experts can provide guidance on washing machines to meet your budget, compare mobile phones to see which one is right for you, or confirm which cars have passed our crucial safety tests.

As well as sharing details on product performance, we can also offer guidance on where you can purchase the product you're looking at.

Look out for the Ask Which? chatbox while you're browsing the site, or visit Ask Which? to get started. Available on weekdays between 8:30am and 6:00pm, excluding public holidays.

Buy better for the planet with an Eco Buy

Our Which? Eco Buy recommendations help you make more eco-conscious buying decisions.

If you spot the green Eco Buy label below while browsing our expert reviews, you'll know the product you're looking at has a low environmental impact while still performing well.

To earn our Eco Buy recommendation, a product must achieve an overall test score of 60% or higher. Plus, it needs to come from a brand whose products, according to our large-scale surveys, aren't likely to develop faults or break down quickly.

Our lab tests have uncovered various Eco Buys including:

• A spacious fridge freezer that uses energy so sparingly that running costs are kept low.
• An impressive built-in oven that's cheap to run, making it a nailed-on Eco Buy.
• A brilliant printer that earns an Eco Buy title thanks to its economical ink system.

We use slightly different criteria for our Eco Buy recommendations based on the type of product. For example, when we test laundry detergents, our experts assess the ingredients used, the packaging it comes in and how transparent manufacturers are prepared to be.

The latest Best Buys delivered to your inbox

Which? subscribers will receive the monthly Get it first newsletter, which is an exclusive, member-only email highlighting our latest product recommendations.

At a glance, you'll see a list of Best Buy products (ranging from small gadgets to large appliances), plus typical spend and links through to our full reviews if you fancy reading more.

This year, our Get it first emails have revealed plenty of products worth a closer look, including a delightfully comfy camping chair, an affordable, quick-to-boil kettle and a computer monitor with a crystal clear display.

Alongside Get it first, we provide a host of free newsletters to help you shop savvy. Find out more with our advice on free Which? newsletters.

Expert advice on buying your next car

It's not just smaller gadgets and kitchen appliances that we test, you know. Our car experts are constantly on the lookout for the best models to suit your budget, with scientific lab-controlled tests, real-world driving and unique survey data informing our member-exclusive reviews.

Every year, we test 100 cars on average, carrying out over 300 individual tests and checks on each model. Every car is driven 500 miles and only the best are deemed worthy of a Which? Best Buy title. We also survey UK car owners to get an accurate sense of performance, quizzing over 40,000 respondents.

Our car reviews cover city cars, small cars, SUVs, estates and sports cars. We also note whether the car can be bought new, or if it's only available on the used car market. Members can filter our reviews by class, fuel type, brand, price and more.

Which? members have access to our full selection of new and used car reviews. You can also explore our advice on the best cars.

Help us fight for consumers

Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. As well as offering brilliant consumer advice and reviews, we’re the independent consumer voice that works with politicians and lawmakers, investigates, holds businesses to account and makes change happen. 

From tackling online scams to campaigning for safer products, our policy and insights work combines our cutting-edge research with our technical, legal and policy expertise to drive change for consumers. 

• Our affordable food for all campaign calls on supermarkets to commit to clear pricing and better access to budget ranges that enable healthy choices, and more offers for those who need them most.
• We’re calling for tech giants to take responsibility for consumer harms such as dangerous products and fake reviews, to make shopping and browsing online safer and fairer.
• Our stamp out scams campaign and free scam alerts tool has helped millions of consumers stay one step ahead of scammers, and fought for better protections from banks and payment providers.
• We’ve been instrumental in new laws to improve security standards for smart devices, working closely with the Government to influence on the scope of a new smart products cyber-security legislation.

With your support, we’re able to expose consumer harms, compel businesses to take action and drive new legislation that will help make life simpler, fairer and safer for everyone.

To read more about our research and how it will benefit consumers, visit our Policy and Insights hub.

Even more member benefits

• Great Value recommendations – we'll help you buy a trustworthy product or service without spending more than you need to. These picks typically cost at least 20% less than the average price of all products or services featured in their category on our website.
• Discover the best food and drink – we enlist the help of industry experts to find tasty tipples and fine food. Our advice covers supermarket food, wines, instant coffee, Christmas favourites and more.
• Which? Legal advice (£9 a month / £99 a year) – tell us the issue you face and our experienced legal team will advise you of your legal position, discuss your options with you, and tell you exactly what to do at every step to achieve the best outcome for your situation.
• Which? Money (£4.99 a month / £49 a year) – Find the best deals, avoid scams and protect your savings and investments with expert guidance from Which? Money magazine and Which? Money Helpline.
• Which? Tech Support (£4.99 a month / £49 a year) – we'll help you solve your tech issues, choose the right products, get more out of them and stay safe online.
• Which? Gardening (£4.99 a month) – our experts can guide you through the seasons so you know exactly what to do and when.
• Which? Travel (£4.99 a month / £49 a year) – our recommendations are always independent and after 30 days' membership you can call us for travel-related legal advice.

Spend wisely – join Which?

Our tests find you the best products to buy and show you the ones to avoid, so you don’t waste your money.

Choose from one of the following subscription packages:

• Digital (£79 a year / £8.99 a month) – All product reviews, the Which? app, Which? magazine digital edition, Ask Which? personalised buying advice
• Full Access (£99 a year / £5 for first month then £10.99 a month) – All product reviews, the Which? app, Which? magazine in print, delivered to you monthly, Which? magazine digital edition, Ask Which? personalised buying advice
• Which? Magazine (£79 a year / £8.99 a month) – Which? magazine in print, delivered to you monthly

You can join Which? today.