By clicking a retailer link you consent to third-party cookies that track your onward journey. If you make a purchase, Which? will receive an affiliate commission, which supports our mission to be the UK's consumer champion.

07 Nov 2024

Best Black Friday TV deals 2024

Hoping to grab a great TV at a fantastic price this Black Friday? Our experts have hand-picked the best TV deals on 4K, QLED, OLED and LCD TVs from AO, Currys, John Lewis and more

Martin PrattPrincipal researcher & writer

In this article

Looking for a great television for less as we work towards the Black Friday sales? All the TVs we've listed here are not only genuinely good TV deals, but they also did well in our in-depth lab tests.

We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider.

The models we list here, from the likes of LG, Samsung and Sony, all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.

For more tips to help you shop smart in the sales, take a look at our Black Friday 2024 advice.

Need to know

Why should I shop the Black Friday sales with Which?

In previous years, we've seen discounted products that are poor-scoring or even Which? Don't Buys: simply not worth your money. This Black Friday TV deals round-up only includes products we know performed well in our test lab and are offered at a genuinely good discount. But you’ll need to read our reviews for the full picture.

Sign up to Which? to see the full reviews of every product featured.

Keen to see what else we found? Head to our Best Black Friday deals.

Best Black Friday TV deals for 2024

*'Average price' or 'lowest price' are based on Which? market knowledge and information supplied by our partners. Average price and lowest price are checked for the six calendar months prior to publication. Not all retailers are included in our checks'

Our pick: LG OLED42C44LA

*Average price in the past six months: £963 | Lowest price in the past six months: £869

42-inch 4K TV
OLED display
HDR10, HLG and Dolby Vision formats supported

We like: Easy to use

We don't like: Lacks some accessibility settings

This high-end TV has plenty of gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV. It has a 100/120Hz screen, plus you get a built-in twin-tuner PVR, so you can record from two channels at once and watch TV on another channel while recording. You need to connect a USB hard drive to take advantage of this feature, though.

Read our LG OLED42C44LA review to see how it performed.

Best TV deals: 42 to 50-inch

Samsung QE43Q60D

*Average price in the past six months: £440 | Lowest price in the past six months: £389

43-inch 4K TV
QLED display
Supports HDR10, HLG and HDR10+ formats

We like: Natural and vibrant picture

We don't like: Narrow viewing angle

43-inch TVs are small by modern standards and if you’re after a 4K TV this is about as small as it gets. They are popular in the UK, and the QE43Q60D is one of Samsung's mid-range sets. It uses quantum dots to enhance colour and while it doesn’t share many other flashy features from more high-end sets, Samsung’s pedigree means it could still be an excellent choice.

Read our Samsung QE43Q60D review to see how it performed in our tests.

Best TV deals: 55 to 60-inch

Samsung QE55Q60D

*Average price in the past six months: £543 | Lowest price in the past six months: £515

55-inch 4K TV
QLED display
Supports HLG, HDR10, HDR10+

We like: Excellent value

We don't like: HDR can make the picture look too dark

Normally it takes months for a TV to be drop in price enough to be considered a genuine bargain, but this Samsung model is a rare example of a TV not costing an arm and a leg on release.

Though the picture quality isn't flawless, there's still so much to like about this mid-range TV. It offers a range of more advanced HDR formats and solid HD performance. The speakers are good, too, which is often a failing on cheaper TVs. It's a great option for anyone looking to spend around £500.

Read our Samsung QE55Q60D review for the full results from our lab tests.

Sony KD-55X85L

*Average price in the past six months: £1,166 | Lowest price in the past six months: £899

55-inch 4K TV
LCD display
Supports HDR10, HLG and Dolby Vision formats

We like: Sharp picture with good contrast

We don't like: Thin audio lacks atmosphere

At its RRP of about £1,400, this wouldn't be good value. So look for a discounted price of less than £1,000. Despite some flaws, it has a crisp picture and is easy to set up and use. It supports both Apple AirPlay and Google Cast, and has Google Assistant for voice control.

Read our Sony KD-55X85L review to find out if it's worth buying.

Samsung QE55QN90C

*Average price in the past six months: £941 | Lowest price in the past six months: £899

55-inch 4K TV
Neo QLED display
Supports HDR10, HLG and HDR10+ formats

We like: Dynamic sound

We don't like: Too many ads in the smart menu

Not all high-end TVs are OLEDs, and you can save a few hundred pounds by choosing a backlit TV instead.

The QE55QN90C is packed with high-end tech and the quantum dots in the display should make it one of the most vibrant TVs around.

Read our full Samsung QE55QN90C review to see if it's a good alternative to an OLED.

Before you buy a TV, check whether it's a decent model by reading our expert TV reviews

Best TV deals: 65-inch

Hisense 65U7NQTUK

*Average price in the past six months: N/A | Lowest price in the past six months: N/A

65-inch 4K TV
LCD display
Supports HDR10, HDR10+ formats

We like: Great sound

We don't like: Accessibility features could be better, based on our tests

This 65-inch 4K TV is a top-of-the-range TV from Hisense. It features a 2.1 sound system with built-in subwoofer. Plus it supports popular advanced HDR formats, including Dolby Vision IQ and HDR10+ Adaptive and 4K HDR Immersive.

It's easy to set up and has a range of handy extra features - such as voice control via the remote and a built-in personal video recorder (PVR).

But is the picture quality stunning? Read our Hisense 65U7NQTUK review to find out.

Samsung QE65QN90D

*Average price in the past six months: £1,929 | Lowest price in the past six months: £1,499

65-inch 4K TV
Neo QLED display
Supports HDR10, HLG and HDR10+ formats

We like: Excellent accessibility features

We don't like: Remote takes some getting used to

This large 65-inch TV from Samsung's QLED range uses smaller bulbs in the backlight for better contrast and quantum dots in the display to boost colour. It's easy to set up and use with a great electronic programme guide (EPG). There's also a nice array of features for gamers, as well as voice control and a PVR.

But are the picture and sound quality any good? Read our Samsung QE65QN90D review to find out.

Samsung QE65S90D

*Average price in the past six months: £2,132 | Lowest price in the past six months: £1,444

65-inch 4K TV
OLED display
Supports HDR10, HLG and HDR10+ formats

We like: Great use of HDR

We don't like: SD can look a bit jagged

The margins between the best high-end TVs are narrow and you can end up spending more than you need to when the range below is almost as good. It means models like this 65-inch QE65S90D can often be your best bet. It's simple to use, with well-designed menus and a decent remote. Currently available at a nice discount, our lab tests reveal whether the picture and sound are up to scratch.

Read our Samsung QE65S90D review to find out if it's all you want from a TV.

LG OLED65C46LA

*Average price in the past six months: £1,8637 | Lowest price in the past six months: £1,533

65-inch 4K TV
OLED display
Supports HDR10, HLG and Dolby Vision formats

We like: Simple to use, with a good remote

We don't like: Too much space given to ads and recommendations in the smart menu

This large 65-inch OLED TV has an excellent remote control and it's easy to set up and use. You can do a lot of it with an app on your phone, which speeds up typing. We found it simple to get all our channels, and you can group them together to rearrange. Speaking of channels, the electronic programme guide (EPG) is also great. It loads quickly and gives a clear view of what’s on and what’s coming up.

But as the picture and sound quality up to scratch?

Read our LG OLED65C46LA review to find out if it's up your street.

LG OLED65C44LA

*Average price in the past six months: £1,967 | Lowest price in the past six months: £1,699

65-inch 4K TV
OLED display
Supports HDR10, HLG and Dolby Vision formats

We like: Simple to set up and use

We don't like: Missing some accessibility features

This 65-inch model is a high-end TV, so it’s not short on features.There’s a microphone in the remote, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV. It has a 100/120Hz screen and pretty much every gaming feature going. You also get a twin-tuner PVR built-in, so you can record from two channels at once and watch TV on another channel while recording. You do need to connect a USB hard drive to take advantage of this feature, however.

Check our LG OLED65C44LA review to find out how it fared in our lab.

LG OLED65G45LW

*Average price in the past six months: £2,619 | Lowest price in the past six months: £2,199

65-inch 4K TV
OLED display
Supports HDR10, HLG and Dolby Vision formats

We like: Simple to set up and use

We don't like: Missing some accessibility settings

This high-end 65-inch 4K TV from LG is not short on gaming features and other nice-to-haves.There’s a microphone in the remote, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV. You also get a twin-tuner PVR built-in, so you can record a channel while watching a recording, though you need to connect a USB hard drive to take advantage of this feature.

But do the picture and sound quality impress?

Read our LG OLED65G45LW review to see what our experts thought.

Will there be any good Black Friday TV deals this year?

Black Friday is a good time to buy a TV - sales are common, with big discounts on sets released earlier in the year. But bear in mind that prices might get cheaper in the January sales and right through to the following spring, so if you can hold off a bit longer, you might get an even better bargain.

When is Black Friday? Prepare for the sales event with our expert advice.

How to spot a good TV deal

Martin Pratt, Which? TV expert, says:

Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. There will be good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting bigger discounts (try to work out the percentage price drop rather than the monetary amount). Find out what size TV you should buy.
Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung – and always check our reviews.

Want to save even more money on a TV?

If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500.

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturer.

Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:

However, a keen price on a bad TV isn't a deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs.

Read our LG TV reviews

Panasonic TV deals

Panasonic only produces a small range of TVs, so you won't have as much choice.

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty.

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers.

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though.

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking.

Read our Sony TV reviews

Head to our guide on the best TVs under £500 and £1,000 to see our favourite picks

Sign up for our Deals newsletter

Grab genuine bargains using our expert tips in the monthly Deals newsletter

Which TV features are worth paying for?

4K resolution

A 4K TV can cost as little as £350 – and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending that bit more. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay-TV and streaming services – makes full use of the technology.

HDR

Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits.

There are four main formats: two basic and two advanced. Basic formats HDR10 and HLG are available on just about every 4K TV, while Dolby Vision and HDR10+ are usually only on pricier sets.

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours.

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays

QLED is the name of Samsung's OLED-rivalling quantum-dot TVs that we’ve seen in the past few years, where light hits a layer of quantum dots to produce bright, vibrant colours.

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brand should you buy?

Four brands dominate the market: LG, Panasonic, Samsung and Sony. But some lesser-known TV manufacturers such as Bush, Celcus and JVC might catch your attention with prices that are hard to ignore. But are they worth a punt?

Well, the numbers speak for themselves. Between January 2014 and January 2023, we reviewed more than 1,000 televisions from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

In the same period, we tested more than 200 TVs from other brands, but these models rarely did well and there's a much higher proportion of Don't Buys among them. There is the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our: Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price – and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street.

If you've chosen a slightly older TV, for example, some independent retailers may have an ex-demo model going cheap. But do your research, especially when buying online, and look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes.

AO boldly claims to price-match every product against any retailer.
Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco.
Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee.

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.

Seen another TV at a great price? Be sure to check our extensive, expert TV reviews to make sure you're saving money on a great set.