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Which fitness tracker brand to buy in 2024

Unique Which? reliability data can help you to choose a durable fitness tracker. We survey owners of a wide range of brands, including Fitbit, Garmin, Huawei and Xiaomi, to reveal which lasts longest
Amy AxworthySenior researcher & writer
Someone using their fitness tracker

We asked more than 18,067 people, including Which? members and members of the general public, to tell us whether they're happy with their tech products. In our unique longevity survey, we questioned fitness trackers owners with 2,962 devices to see if they've experienced any problems – so you can see which brands are worth investing in.

Fitbit is a brand that's synonymous with fitness trackers. But you might not be left thrilled by its long-term performance as it was the brand most likely to develop faults in the six-year period covered by our survey. 

The most commonly reported problems for Fitbits were straps breaking, batteries getting drastically worse over time, and devices no longer syncing with their linked smartphone.

In fact, of all the tech products we surveyed, fitness trackers were the most likely to develop a fault. Some 20% of fitness tracker owners told us that their product developed a fault within six years and 16% within just three years, so it's important to choose a reliable brand.

Discover the best fitness trackers from our in-depth tests.

Fitness tracker brands rated

Only Which? members can log in to view our verdicts on the brands listed below and whether they are worth buying. If you're not yet a member, join Which? to get instant access to our fitness tracker brand survey results. 

BrandsCustomer scoreProportion faulty in the past six yearsProportion repaired or replaced due to a faultProportion of Best BuysAverage test score
78%14%9%n/an/a
72%15%5%100%72%
67%15%9%0%67%
66%9%23%0%66%
64%23%9%60%64%
63%9%20%27%63%

Table notes: the customer score, proportion faulty and proportion repaired or replaced are based on a survey of 2,962 people who own fitness trackers, conducted in March 2024. The proportion repaired or replaced is based on products bought in the past six years. N/a is listed when data is not available.

The most common fitness tracker faults

We collected data on the most common problems bugging fitness tracker owners. We reveal what faults fitness trackers are most likely to succumb to and offer tips on how to handle it should this happen. Not yet a member? Join Which? now to get instant access.

Which fitness tracker brands are seen as best value for money?

BrandValue for money star rating


Considering buying a smartwatch instead of a fitness tracker? Read our guide on smartwatches vs fitness trackers, then see our roundup of the best cheap smartwatches under £100 and under £200

Which fitness tracker manufacturers are the best at repairs?

We asked customers who got their fitness tracker repaired or replaced by the manufacturer how satisfied or unsatisfied they were with the process. If yours has died, use our guide to buying the best fitness tracker before you commit to a new one. Or, to complain to a manufacturer, use our guide to your rights for getting a refund, repair or replacement on a faulty product.

How we calculate the best and worst fitness tracker brands

Which? has a wealth of information on Britain's favourite brands. Every year we ask Which? members to tell us about the tech they own – from how likely they'd be to recommend a brand, to how reliable the products are once they get them home.

This year, 18,067 Which? members and members of the public told us about more than 61,577 individual products.

  • We calculate our customer score based on whether customers would recommend each brand and their level of satisfaction. 
  • We also calculate which brand developed the most faults, based on how many faults each brand developed up to six years old.

Our surveys, combined with our extensive lab tests, mean that we can recommend the best tracker to buy. Find out more about how we test fitness trackers.

When choosing one, it's also important to consider security support periods. Find out which fitness tracker brands are open about their security support periods

Already know which brand of fitness tracker you want? Use these links to go straight to our reviews and find your ideal model for each brand: