Which? comments on the news that the government will look into dynamic pricing following Oasis ticket sales

Rocio Concha, Which? Director of Policy and Advocacy, said:

"It's right that the government is widening its ticketing consultation to include dynamic pricing. This is an issue that really matters to consumers and the Oasis controversy is just one of a number of examples that demonstrate pricing rules are struggling to keep up with the latest technology-driven tactics used by businesses. 

"It seems unfair that Oasis fans got up early and battled through the queues only to find that ticket prices had increased dramatically - especially when the high level of demand for the concerts was clear from the outset. 

"The Competition and Markets Authority should urgently clarify whether this kind of dynamic pricing approach for concert tickets is legal under current rules. In the meantime, it's essential that companies are transparent about how they will use dynamic pricing, so that consumers don't get a nasty shock at checkout."

-ENDS-