Best deals on Aperol and own-label alternatives

Avoid paying full price for Aperol, as it's almost always on offer somewhere over the summer months, with significant savings of at least £5 per bottle up for grabs.

You can also save more by switching to supermarket own-brand aperitivos.

We've done the homework for you to find out where's best to buy Aperol, and how supermarket own-brands compare on price.

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Cheapest place to buy Aperol

At full price, a 70cl bottle of Aperol typically costs around £17 (£24.29 per litre), while the one-litre size will typically set you back around £22. 

This is slightly more expensive than 2023, where a 70cl bottle was typically £16 (£22.86 per litre) and a one-litre bottle was around £21.

However, Aperol is frequently on offer over the summer months, so it's worth keeping an eye out for deals at supermarkets and online. 

We've rounded up the best current deals below. These are the prices you should aim for to get the best value.

Best Aperol offers

• Aperol 70cl bottle, currently £10 (£14.27 per litre) at Amazon Fresh or £13 (£18.58 per litre) at supermarkets including Asda, Co-op, Morrisons, Sainsbury's (with Nectar), Tesco (with Clubcard) and Waitrose
• Aperol 1L bottle, currently £17 at Asda, Amazon Fresh, Morrisons and Ocado

In most cases, buying the bigger one-litre bottle will save you money, but at £10 Amazon's price on the 70cl bottle is the best value.

Ocado also stocks a similar aperitivo called Luxardo, which is usually £15 for 70cl, but we've seen it on offer for £12 (£17.14 per litre).

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Aperol vs supermarket own-labels: can you save by switching?

In short, yes. If you want to save even more, switching to an own-brand alternative is the way to go.

The line-up changes each year, so you won't always find alternatives at your supermarket. For example Sainsbury's and M&S have brought out versions in the past, but neither has one this year.

You can compare prices of currently available supermarket alternatives below. They're typically another £5 cheaper than the best offer price on branded Aperol.

• Lidl Bitterol Aperitivo (70cl)£6.49 (£9.27 per litre)
• Aldi Aperini Superiore (70cl) £6.99 (£9.99 per litre)
• Tesco Apertini Classic Aperitivo (70cl) £8 (£11.43 per litre)

While we haven't taste-tested these products in 2024, in previous years we've found some supermarket alternatives scored well in a blind taste test vs the leading brand so they're worth a try if you're looking to cut costs.

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How to make an Aperol Spritz

An Aperol Spritz has three main ingredients - Aperol, prosecco and soda water. 

The official Aperol recipe calls for three parts prosecco, two parts Aperol and one part soda water:

1. Fill a wine glass with ice
2. Pour in 75ml prosecco 
3. Add 50ml Aperol
4. Add 25ml soda water 
5. Garnish with an orange slice

Soda water is a type of carbonated water with small amounts of sodium or potassium bicarbonate added. This gives it a slightly saltier taste than standard sparkling water, and makes it a good addition to cocktails. If you can't get hold of any, you can substitute normal sparkling water instead.

Fancy something a bit different? We spotted some alternative options with varied flavours, including Martini's Speciale Reserva Bitter Aperitivo (£17 for 70cl) at Ocado, which blends saffron, calumba and angostura (bitters), and Select Aperitivo (£18 for 70cl) also at Ocado, which contains botanicals including rhubarb and juniper and can be used to make a Venetian Spritz. 

Make your spritz extra special with our pick of the best prosecco and sparkling wines

How to make a low-alcohol Aperol Spritz

Aperol has an alcohol content of 11% ABV, and prosecco is similar.

To make a lower or no-alcohol spritz, you have a few options. You can use less prosecco and more soda water, or swap in a low or no-alcohol prosecco, such as Nozeco (£3.50 for 75cl, available from Asda, Sainsbury's, Tesco and Waitrose).

You can also opt for an alcohol-free or low-alcohol aperitif, such as:

• Martini Vibrante, £10 for 75cl (£13.33 per litre), available at Sainsbury's - currently £8 for Nectar holders
• M&S Low Alcohol Aperitivo, £13 for 50cl (£26 per litre), available at M&S (in-store) and Ocado
• Strykk Not Aperitivo, £11 for 70cl (£15.71 per litre), available at Ocado

Please drink responsibly. See Drinkaware for advice on the risks and understanding your intake.

Typical price shown for Aperol due to the short-lived nature of offer prices on this product. Prices correct as of 2 August 2024