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Best home insurance 2024

We surveyed nearly 1,700 home insurance customers and 33 companies to discover the best home insurance companies and policies in the UK.
Dean SobersSenior researcher & writer
Home insurance

How to choose the best home insurance provider

With home insurance prices having risen thanks to extreme weather and higher inflation, it's increasingly important to get the right policy.  

We surveyed 1,678 customers who have recently claimed and analysed 75 policies from 33 companies. We asked questions on everything from clarity of home insurance policies to customer service. 

Our experts used this information to name our Which? Best Buy policies - the most comprehensive insurance for your home.

  • Want the best policy or insurer? Use our tables below, then go to confused.com, another comparison site or direct to the insurer.
  • Want the cheapest policy or insurer? Follow the links to confused.com, or another comparison site, to get a list of policies. Then check what the policies scored by searching our tables.
  • Want standalone contents insurance or buildings insurance? Click the links to see our ratings

Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.

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Best UK home insurance policies compared

We've ranked combined buildings and contents policies. Search by insurer or policy name, or use the up/down arrows to sort insurance policies.

Combined home insurance policies

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NatWest Premier Home Insurance
88%
84%
91%
62%64%

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88%
84%
best buy
91%
--
M&S Premier Home Insurance
82%
83%
80%
--
79%
77%
81%
63%60%
NatWest Elite Home Insurance
79%
78%
79%
62%64%
79%
78%
best buy
79%
--
M&S Standard Home Insurance
78%
78%
77%
--

Table note: last updated in September 2024. Next update in September 2025. Customer Survey: Based on an online survey of 1,678 adults (Customer Score) and 1,639 adults (Claims Score) - members of the Which? Connect Panel and members of the public - who had made a claim in the past two years. Survey conducted in June-July 2024. Sample sizes are given in brand 'info'. 'Customer Score' reflects the general satisfaction of customers with their insurer and their likelihood of recommending it. The 'Claims Score' reflects how satisfied they were with how their most recent claim was handled and their likelihood of recommending the insurer for claims. A dash (-) means not enough responses to include a Customer or Claims score. You can read our full methodology below.

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Best UK home insurance policies

We found 11 Best Buy policies from Churchill, Direct Line, Ecclesiastical, NFU Mutual, Privilege, Saga, The Salvation Army General Insurance Company, and Royal Bank of Scotland

Here we focus on the top three by combined policy score.

Royal Bank of Scotland

We like: RBS' 'Premier' policy is a Best Buy for its contents cover. When it comes to your valuables, it offers £10,000 cover per item. It also provides £2,500 cover for cash taken from your home. Its cover protects the contents of family members who take some of their possessions away with them to university (up to £15,000 cover).

Ecclesiastical

We like: Its two policies are Best Buys for contents and buildings cover and rank highly among those we reviewed - particularly for buildings cover. Notably, both charge no admin fees and comparatively low interest rates if you pay monthly. And unlike most policies, the contents cover also protects against damage caused by domestic pets.

Direct Line

We like: Direct Line's Plus policy is a Best Buy for its contents and buildings cover. The policy covers the expenses for damage to belongings in outbuildings (for example, sheds or greenhouses) at the same level as items inside your home. The policy provides strong coverage for burst pipes, and if your keys are lost or stolen, you can make a claim to replace external locks.

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Don't overlook accidental damage cover

Dean Sobers

Dean Sobers, Which? insurance expert, says: 'Accidental damage cover - offered with most home insurance policies - is often thought of as 'clumsiness cover'. When deciding whether to add it, we'll often end up thinking of smashed vases, spilled wine or a foot through an attic floor.

'This is probably one of the reasons why most policies make it an optional extra - a perk or luxury - and not a core part of home insurance. Some of us will reason that we're pretty careful, so can probably get on without it.

'Yet our surveys repeatedly find accidental damage to be the most commonly claimed-on part of home insurance policies.

'This could be partly down to the fact that it covers more than what most of us envision when thinking of 'accidents'. One major provider's (fairly standard) policy definition of the cover is "damage caused suddenly and unexpectedly by an outside force which can be identified". This is actually pretty broad and potentially includes events where a person - clumsy or otherwise - isn't even present. One unexpected real-life example we've heard of is a power surge breaking a TV.

'Everyone's needs and requirements are different when selecting the best cover for them, which is one of the reasons insurers are adding increasing amounts of choice into their policy selections. Nonetheless, we think it's worth giving accidental damage cover some thought before disregarding it.'

Home insurance FAQs

How we analyse home insurance  

Customer scores

In June and July 2024, we surveyed 1,678 policyholders who had made a claim with their current insurer within the past two years. The customer score is based on their overall satisfaction and their likelihood of recommending their insurer.

Providers must receive a minimum sample size of 30 to be included.

We only survey customers who have recently claimed. This is because you'll only know how good an insurer's customer service really is when you have to make a claim. That's when good insurers will show their ability to deal with problems, quickly process your claim and arrange replacements or repairs as soon as possible.

Policy scores

In July 2024, we surveyed 33 insurance companies about the levels of cover in their policies. We rated 41 elements of contents cover, 26 elements of buildings cover and 25 features that apply to both - such as admin fees. The policy score reflects how well the policy did overall. The higher it is, the more comprehensive the cover.

Certain elements are weighted to have more or less of an impact on the policy score based on the general level of importance we think it has. Among the highest-weighted elements are accidental damage cover, claim limits for valuables and alternative accommodation cover.

Combined score

The combined score is the average of the policy's buildings and contents scores. We use this score to rank the policies in our main table.

Which? Best Buys

We review a lot of policies and our Best Buy award recognises the individual products that stood out as being the most comprehensive in our analysis. It doesn't reflect customer service. However, we won't make a provider a Best Buy where there's evidence - either from our surveys or from Financial Conduct Authority data - of poor service or a poorer-than-average record of paying claims.

  • Policies named as Best Buys for buildings cover have a minimum policy score of 75%
  • Policies named as Best Buys for contents cover have a minimum policy score of 68%

Additionally, we look at how consistently good the cover is in policies. To make the cut, a policy needs to have scored at least three out of five points in two-thirds of the areas we've rated (see 'How we calculate the scores' for more).

Lastly, all Best Buy policies must have - or make available - the following levels of cover as a minimum:

Buildings

Flood, storm, subsidence and accidental damage cover; cover for burst or blocked pipes; trace and access cover (£5,000); alternative accommodation (£50,000) with no time limit; property owner liability (£1m); replacement of locks or keys for external doors (£500); home emergency cover (£500 and includes the central heating system) 

Contents

Accidental damage cover; theft and damage of contents in the open; theft and damage of contents from outbuildings; business equipment; alternative accommodation (£15,000); money in the home (£500); valuables (unspecified single item limit - £2,000); personal possessions (unspecified single item limit - £1,000); replacement of locks or keys for external doors (£500).

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