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LV General Insurance is one of the larger insurance brands in the UK.
While LV was founded in 1843, the LV General Insurance brand – which also offers car insurance, travel insurance and pet insurance – has been owned by Allianz since 2020.
LV's standard policy – Home – covers burst pipes and lost and stolen keys as standard. You can add full accidental damage cover (cover for some of your property, such as fixed glass and sanitary ware, comes as standard), home emergency, personal possessions, boiler cover and legal protection cover.
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At the time of writing, LV applies a web discount – meaning its policies are cheaper to buy online than over the phone. If you bought your current policy over the phone and are unhappy with the renewal price, check what LV offers for the same policy online.
Like most insurers, LV doesn't officially pledge to match other providers' deals. But if you're unhappy with the price LV is offering, it's always worth calling to discuss the quote. See our detailed guide on how to haggle to get the best price.
LV offers a discount for having both buildings and contents cover with it.
Its Home and Home Plus are offered on comparison websites but Essentials can only be bought directly from LV.
For other ways to save money on your home insurance, see our guide.
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If you need to make a claim with LV home insurance call 0330 678 5000.
Find out more about claiming successfully in our guide to making a home insurance claim.
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