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Aviva home insurance review

Read Which?'s expert review of Aviva's home insurance. Find out how we rate its home insurance policy against 32 other providers
Dean SobersSenior researcher & writer
Aviva review

What does Aviva offer?

Aviva is one of the UK's largest insurance companies with more than 18 million customers and over 320 years of history. It provides its own underwriting.

Aviva sells one home insurance policy directly and two via comparison websites. It also owns Quote Me Happy.

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Does Aviva offer the best home insurance?

We've rated dozens of insurers on their policies and, where possible, claims service. Members can log in to read our full reviews. 

If you're not already a member, join Which? and get full access to these results and all our reviews.

How good are Aviva's home insurance policies?

Members can log in to read our full policy analysis. If you're not already a member, join Which? and get full access to these results and all our reviews.

How did customers rate Aviva's home insurance?

We've talked to customers who have recently made a claim, to score insurers on their customer and claims service. 

Members can log in to see these scores. If you're not already a member, join Which? and get full access to these results and all our reviews.

Check you're getting a great deal and search for a new home insurance policy using the service provided by Confused.com. Get a quote now

How can you save money on Aviva home insurance?

Aviva home insurance can be bought online and over the phone. If ringing Aviva, consider trying our tips for haggling the premium down.

Aviva's Online and Premium home insurance policies are available on these price comparison websites:

  • Compare the Market
  • Confused.com
  • Go Compare
  • MoneySuperMarket

For other ways to save money on home insurance, see our guide.

How can I claim?

If you need to make a claim with Aviva home insurance call 0345 030 6945 or claim online here.

Aviva FAQs

How do I contact Aviva by phone?

Aviva's home insurance customer service line for direct customers is 0345 030 7078

Who owns Aviva?

The Aviva brand is part of Aviva Plc, which is owned by shareholders.

Is Aviva Insurance good?

Aviva's policies had reasonable to good policy scores in our analysis, and the brand received respectable scores in our customer survey. However, it currently doesn't have a Best Buy or Which? Recommended Provider endorsement.

Find out how Aviva rates for other products

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