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Aviva home insurance review
Read Which?'s expert review of Aviva's home insurance. Find out how we rate its home insurance policy against 32 other providers
Aviva is one of the UK's largest insurance companies with more than 18 million customers and over 320 years of history. It provides its own underwriting.
Aviva sells one home insurance policy directly and two via comparison websites. It also owns Quote Me Happy.
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We've rated dozens of insurers on their policies and, where possible, claims service. Members can log in to read our full reviews.
If you're not already a member, join Which? and get full access to these results and all our reviews.
We analyse and rate 26 aspects of buildings cover, 41 areas of contents cover, and 25 features applicable to both (such as admin fees). We use this data to award each provider policy scores for its buildings and contents cover.
Initially, we score all of the product elements out of five, reflecting how competitive each policy is in this area compared with other insurance products. We also assess how important different policy elements are to consumers when choosing and using their home insurance, and factor this in when calculating our policy scores. More important features (such as alternative accommodation cover) will have more of an effect on the score than some other features (such as cover for the contents of your freezer).
To be a Which? Recommended Provider, an insurer must:
Be regulated by the Financial Conduct Authority (FCA)
Be available to the general public
Have received responses from 30 or more customers in our survey
Achieve high scores in our customer satisfaction survey
Achieve an average or higher policy score
Achieve an average or higher claims satisfaction score
We review a lot of policies - and our 'Best Buy' badge recognises the individual products that stoof out as being the most comprehensive in our analysis. It doesn't reflect customer service. However, we won't give a provider a Best Buy badge where there's evidence - either from our surveys or from Financial Conduct Authority data - of poor service or a poorer-than-average record of paying claims.
Buildings Best Buy policies must have a minimum buildings policy score of 75%. Contents Best Buy policies must have a contents score at least 68%.
Additionally, we look at how consistently good the cover is in policies. To make the cut, a policy needs to have scored at least three out of five points in two thirds of the areas we've rated.
Lastly, all Best Buy policies must have - or make available - the following levels of cover as a minimum:
Buildings
Flood, storm, subsidence and accidental damage cover; Cover for burst or blocked pipes; Trace and access cover (£5,000); Alternative accommodation (£50,000) with no time limit; Property owner liability (£1m); Replacement of locks or keys for external doors (£500); Home Emergency Cover (£500 and includes the central heating system).
Contents
Accidental damage cover; Theft and damage of contents in the open; Theft and damage of contents from outbuildings; Business equipment; Alternative accommodation (£15,000); Money in the home (£500); Valuables (unspecified single item limit - £2,000); Personal possessions (unspecified single item limit - £1,000); Replacement of locks or keys for external doors (£500).
We’re not influenced by third parties. We work entirely on behalf of you, the consumer – nobody else. See our statement of editorial independence for more.
How good are Aviva's home insurance policies?
Members can log in to read our full policy analysis. If you're not already a member, join Which? and get full access to these results and all our reviews.
How did customers rate Aviva's home insurance?
We've talked to customers who have recently made a claim, to score insurers on their customer and claims service.
Members can log in to see these scores. If you're not already a member, join Which? and get full access to these results and all our reviews.
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Aviva's home insurance customer service line for direct customers is 0345 030 7078
Who owns Aviva?
The Aviva brand is part of Aviva Plc, which is owned by shareholders.
Is Aviva Insurance good?
Aviva's policies had reasonable to good policy scores in our analysis, and the brand received respectable scores in our customer survey. However, it currently doesn't have a Best Buy or Which? Recommended Provider endorsement.