Logo Design for Podiatric Healthcare Center

  • Tình trạng: Open
  • Giải thưởng: $100
  • Các bài thi đã nhận: 1199

Tóm tắt cuộc thi

Creative Brief for Logo Design

Company Name:StepWell Foot and Ankle Specialists

Industry:Healthcare (Podiatry)

Target Audience:

Patients seeking specialized foot and ankle care

Adults needing foot wellness services

Referring healthcare providers

Project Overview:StepWell Foot and Ankle Specialists is seeking a distinctive and professional logo that reflects wellness, movement, and stability. The design should embody trust, expertise, and comfort, appealing to patients while maintaining a sleek, modern aesthetic suitable for a medical practice.

Design Deliverables:

Full Logo – Including the complete company name "StepWell Foot and Ankle Specialists"

Abbreviated Logo/Icon – A simplified version or symbol (e.g., stylized "S" or graphic mark) for use on social media, business cards, and merchandise

Design Elements:

Symbolism: The arch of a foot can subtly form the letter "S" in "StepWell." This design element should feel intentional and elegant but not overly literal.

Focus: Emphasize wellness, movement, and stability. Consider integrating abstract or flowing lines to convey motion and support.

Optional Foot Motif: Foot imagery can be used, but the design should prioritize a professional and modern look over being overly anatomical.

Color Palette:

Primary Colors: Black & Gold (for a professional and luxurious feel)

Accent Colors: White and Red (to be used sparingly for emphasis or detail)

Typography:

Clean, modern, and professional fonts

Sans-serif or serif with soft curves to suggest comfort and support

Avoid playful or overly decorative fonts to maintain professionalism

Design Style:

Modern and sleek

Minimalist with a focus on strong visual identity

Professional yet approachable

Logo Usage:

Business signage

Website and social media

Business cards and stationery

Marketing materials and promotional items

File Requirements:

Vector files (.AI, .EPS)

High-resolution PNG and JPEG

Black & white and full-color versions

Transparent background version

Timeline:

Submission Deadline: Thursday, January 15, 2025

Winner Announcement: Tuesday, January 21, 2025

Additional Notes:Designers have creative freedom but should prioritize a design that conveys trust, wellness, and expertise. Both the full logo and the abbreviated version should maintain brand consistency and versatility across different mediums.

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