Peter L.

My name is Calin and I am a senior Data Analyst and Quantitative Research Specialist with over 15 years of experience in the market research industry, demonstrating expertise in generating actionable insights and delivering high-quality analysis. Over the years, I have gained a comprehensive understanding of quantitative research methodologies and their application in addressing complex business challenges. As such, I have used my experience and knowledge for clients such as Heineken, Ferrero Rocher, L'Oreal, Duvel, Coty, Dyson, BVA, Fluency, MediaHub, with great success, delivering high quality insights and data on time and within budget. My core knowledge and expertise revolts around: a. Data Processing and Formatting b. Tabulation c. Quantitative analysis ( correlations, regressions, factorial analysis, ASPAT analysis, TURF analysis, FCA analysis ) d. Reporting, mainly in PowerPoint, but also in Tableau or Power BI ( for the past 7 years I have been creating clear, concise, visual appealing and insightful presentations for Heineken, L'Oreal, Coty, Duvel, AB InBEV, Ferrero Rocher ) e. Conclusions and Executive Summaries Area of expertise: Highly Proficient in: - SPSS - Microsoft Office (Excel and PowerPoint) - Wincross - ASKIA - Analytical techniques - Reporting - Tabulation - Data Visualization - Dashboards - Data Quality control