Here’s a universal framework to create the perfect brief for a writing project in any language. The more details you include, the easier it is for the writer to deliver high-quality work.
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1. Project Overview
Provide a summary of what the project is about and the purpose of the content.
Purpose: Why is this content being created? (Marketing, education, storytelling, etc.)
Objective: What is the desired outcome?
Example:
"Create a 1000-word persuasive article in Nepali to promote local tourism in Pokhara, encouraging visitors to explore lesser-known attractions."
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2. Target Language & Audience
Clearly define the language and audience:
Language: Specify the language, dialect, and any cultural nuances.
Audience: Age, profession, interests, region, and tone preferences.
Example:
"The content should be in Nepali, focusing on a conversational tone that appeals to young adventure seekers aged 18–30 from South Asia."
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3. Content Type & Length
Describe the type of content needed and its length.
Blog post, social media content, email, article, ad copy, etc.
Word count, page count, or character limit.
Example:
"We need a 500-character Instagram caption in Hindi, promoting a new yoga class."
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4. Tone & Style
Define the tone and style to match the purpose and audience.
Tone: Informative, persuasive, casual, formal, inspirational, etc.
Style: Use of specific phrases, cultural references, or idioms.
Example:
"The tone should be inspiring and poetic, with traditional Nepali proverbs where relevant."
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5. Key Messages & Content Structure
Outline the core ideas or messages the content should convey.
Key Points: Highlight main takeaways or messages.
Structure: Include headings, sections, or specific content flow.
Example:
"Highlight the cultural significance of Pokhara’s World Peace Pagoda, the adventure of paragliding, and the serenity of Phewa Lake."
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6. Research & Resources
Provide any background materials or references.
Existing Resources: Links, files, or books.
Research Expectations: Should the writer do independent research?
Example:
"Use our attached brochure for reference and include factual details about tourist facilities."
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7. SEO or Technical Requirements (If applicable)
Keywords to target.
Meta descriptions, tags, and other SEO needs.
Example:
"Use keywords like 'Pokhara tourism,' 'adventure in Nepal,' and 'cultural travel tips' strategically in the article."
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8. Deadlines & Deliverables
Clearly state submission timelines and deliverables.
Draft submission dates.
Revisions expected.
Final delivery format (Word, PDF, plain text, etc.).
Example:
"Submit the first draft in Word format by January 15. Final version due January 20 after one round of revisions."
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9. Budget & Payment Details
Specify the budget, payment structure, and method.
Example:
"The total budget is $100. Payment will be made via bank transfer within three business days of final submiss .