Radhika D.

Expert in Data Science, Analytics, and Digital Marketing As a seasoned professional with over a decade of experience, I specialize in the intersection of data science, analytics, and digital marketing. My passion lies in leveraging data-driven insights to craft innovative marketing strategies and drive business growth. Key Highlights: Data Science Expertise: Proficient in machine learning, statistical analysis, and big data technologies. I have successfully developed predictive models that optimize marketing campaigns and improve customer targeting. Analytical Skills: Adept at transforming complex data sets into actionable insights. My analytical prowess has helped businesses make informed decisions, resulting in increased ROI and efficiency. Digital Marketing Mastery: Extensive experience in SEO, SEM, social media marketing, and content strategy. I have a proven track record of enhancing brand visibility and engagement through tailored digital marketing campaigns. Technical Proficiency: Skilled in programming languages such as Python, R, and SQL, along with tools like Tableau, Google Analytics, and SAS. My technical expertise ensures precise data manipulation and visualization. Consulting and Training: I have provided consulting services to numerous clients, helping them navigate the digital landscape and achieve their marketing goals. Additionally, I conduct training sessions to upskill teams in data analytics and digital marketing. Professional Achievements: Spearheaded a marketing analytics project that increased conversion rates by 30% for a major e-commerce client. Developed a customer segmentation model that improved targeting accuracy and reduced acquisition costs by 25%. Successfully managed multi-channel digital marketing campaigns, resulting in a 40% boost in organic traffic and a 20% increase in online sales. Authored several articles and case studies on data-driven marketing strategies, featured in leading industry publications. Personal Approach: I believe in a collaborative approach, working closely with clients to understand their unique challenges and goals. My commitment to continuous learning and staying abreast of industry trends ensures that I provide cutting-edge solutions tailored to each client's needs. Let's connect and explore how we can harness the power of data and digital marketing to achieve your business objectives!