Project Title: SEO Optimization Specialist for expona-ti’s German-Language Website (Upcoming English Version)
Project Overview:
expona-ti is a dynamic, all-in-one software solution designed to streamline operations for museums and cultural institutions. To enhance our visibility in the competitive cultural sector, we are seeking an experienced freelance SEO optimizer to develop and implement an SEO strategy tailored to our German-language website, with a planned expansion to English in the near future. Our goal is to strengthen our search engine rankings, attract relevant organic traffic, and position expona-ti as the go-to solution for museums in German-speaking regions and beyond.
Key Responsibilities:
1. SEO Audit and Strategy Development:
- Conduct a comprehensive SEO audit of the current German-language website.
- Develop a robust SEO strategy focused on on-page, off-page, and technical optimization, with adaptability for future English-language site integration.
2. Keyword Research and Optimization:
- Perform in-depth keyword research tailored to the museum and cultural sector in Germany.
- Optimize existing content and identify new keyword opportunities for high-traffic, relevant terms in the German market.
3. Content Recommendations and Optimization:
- Collaborate with our content team to improve metadata, headers, internal linking, and overall readability for German-speaking users.
- Plan and optimize for high-value keywords and recommend content that aligns with expona-ti’s target audience and objectives.
4. Technical SEO:
- Address any technical SEO issues (e.g., page load speed, mobile usability, crawl errors) to improve website health.
- Ensure SEO best practices are followed for the upcoming English version, with scalable solutions for bilingual SEO management.
5. Analytics and Reporting:
- Set up tracking through Google Analytics and Google Search Console to monitor SEO performance.
- Provide regular progress reports, insights on keyword rankings, traffic growth, and actionable recommendations.
Requirements:
- Proven experience with SEO for German-language websites; experience with bilingual SEO (German and English) is a plus.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Familiarity with SEO tools such as Ahrefs, SEMrush, and Google Analytics.
- Ability to analyse data and produce clear, actionable insights.
- Experience working with websites in the cultural, museum, or software sectors is preferred.
Project Duration: Ongoing with an initial 3-month focus on German SEO, followed by adjustments for the English-language site.
Budget: Competitive; to be discussed based on expertise and experience.
How to Apply: Please submit a proposal including your relevant SEO experience, previous success stories with German-language SEO, and an outline of your proposed approach for expona-ti’s website.
Our target is to achieve a significant increase in organic traffic. Preference for using Ahrefs and SEMrush for SEO tasks. The primary target geographic region for expona-ti is the DACH region (Germany, Austria, and Switzerland).
Hello,
I am a dedicated SEO and web design professional focused on helping businesses improve their online visibility and increase website traffic. My approach combines ethical practices with proven strategies to ensure sustainable results.
Our Service Offerings Include:
On-Page Work Activities:
Detailed Competitor Analysis to identify strengths and weaknesses
Targeted Keyword Research and Implementation
Optimization of Meta Tags and Header Tags for SEO
SEO-Friendly URL Structuring for enhanced visibility
Image Optimization, including Alt and Title Tags
Content Optimization to engage users effectively
Cross-Browser Compatibility Checks to ensure accessibility
Load Time Optimization to improve site performance
Off-Page Work Activities:
Quality Article and Press Release Submissions for outreach
Social Bookmarking and Profile Creation to increase brand exposure
Strategic Link Building and Community Engagement
Local Listings and Classified Ad Submissions to reach targeted audiences
Weekly Reports on progress and results to keep you informed
I’m excited about the opportunity to work together and help your website achieve its goals. Let’s connect to discuss further!
Best regards,
.
Hello,
Hope you are doing well!
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PHASE: 3 – SITEMAP OPTIMIZATION
PHASE: 4 – LINK BUILDING(OFF PAGE)
PHASE: 5 – Weekly Work Reporting
We have few questions regarding job please message me.
Thanks!
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Regards
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Best Regards!!
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Best regards,
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Off-Page SEO Optimization:
✔️ Search Engine Submission
✔️ High-Quality Backlinks
✔️ Social Bookmarking Submission
✔️ Classified submission
✔️ Article submission
✔️ Web 2.0 Submission
✔️ Image sharing
✔️ PDF File Submission
✔️ Blog Comments
It would be great if you could get back to us as soon as possible!
Thanks
Hello
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Thank you!
~Hi, I'm interested in your project"-{German Website SEO Specialist for expona-ti}-
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Report - Weekly Report on every Saturday
Please click "chat" for connect with me. So that I can share work plan and can discuss it more..
Thank you
Mukesh
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Hello, Hope you are doing well,
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Regards,
Shabee
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Regard
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• Google Analytics Configuration
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• Robots Optimization
• Optimization of Alt and Title tags
• Optimization of internal Navigation
• Analysis of Broken Links
• Fix Canonical issue
• Creation of XML Sitemap
Also, set up Google Analytics optimimly for the website
Off-Page Optimization (monthly tasks)
1- Article Submission
2- Social Bookmarking
3- High-Quality Links
4- Local citation
5- Image submission
6- Classified Posting
7- Directory submission
8- Web 2.0 submission
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Regard
Naved K.
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