✨ Comprehensive Content Writing Plan for a Client ✨
? 1. Objectives and Goals
Define Goals: Increase brand awareness, generate leads, boost SEO, or improve conversions.
Set KPIs: Track metrics like ? website traffic, ? conversions, and ?️ engagement rates.
? 2. Audience and Keyword Research
Audience Personas: Identify demographics, behaviors, and pain points.
? Keyword Research: Use tools like Ahrefs or SEMrush to find high-ranking keywords.
? 3. Content Themes and Pillars
Content Topics:
? Educational blogs
⭐ Product/service highlights
? Case studies
? Industry trends
Pillar Pages: Create in-depth, evergreen resources for SEO.
? 4. Content Formats
Versatile Formats:
?️ Blog posts for thought leadership
? Social media content for engagement
? Email campaigns for nurturing leads
? Infographics for visual appeal
?️ Landing pages to drive conversions
? 5. Content Calendar
Plan Ahead: Create a 3-month calendar with:
✅ Topics and deadlines
? Seasonal or trend-based posts
? Recurring content themes
✍️ 6. Writing Style and Voice
Tone: Maintain consistency—professional, friendly, or inspirational.
Storytelling: Make content relatable and engaging with narratives.
? 7. SEO Optimization
On-Page SEO:
? Use keywords in titles, meta descriptions, and headers.
? Add internal/external links and optimize images.
Technical SEO: Ensure fast load times, mobile optimization, and clean URLs.