Why hiring a graphic designer is vital for your business in 2023
Great graphic design will solidify your brand identity and drive revenue. Find out how to hire a great designer and what you should expect to pay.
Brochure design is the visual presentation of information through a document or booklet that aims to inform and captivate its readers. Brochure designers are professional creatives who specialize in developing eye-catching and intuitive designs to help communicate the brand and message of their clients. From logos, color palettes, typography, imagery, illustrations, to composition, a brochure designer’s job is to creatively put everything together to make a lasting impression on clients’ potential customers.
Here's some projects that our expert Brochure Designer made real:
In brochure design, the possibilities are endless. With powerful visual communication and storytelling capabilities, brochures make it easy to convey complex messages in an understandable way. With the combined expertise of our passionate and creative Freelancer.com community of Brochure Designers, you can be sure to get the professional results you need for your project at competitive prices. So if you have a project in mind that needs an enthusiastic and skilled freelancer to bring it to life, don't hesitate to post job today!
Müşterilerimiz, Brochure Designers freelancerlarımızı 498,340 değerlendirme içinden 5 üzerinden 4.9 ile derecelendirdi.Brochure design is the visual presentation of information through a document or booklet that aims to inform and captivate its readers. Brochure designers are professional creatives who specialize in developing eye-catching and intuitive designs to help communicate the brand and message of their clients. From logos, color palettes, typography, imagery, illustrations, to composition, a brochure designer’s job is to creatively put everything together to make a lasting impression on clients’ potential customers.
Here's some projects that our expert Brochure Designer made real:
In brochure design, the possibilities are endless. With powerful visual communication and storytelling capabilities, brochures make it easy to convey complex messages in an understandable way. With the combined expertise of our passionate and creative Freelancer.com community of Brochure Designers, you can be sure to get the professional results you need for your project at competitive prices. So if you have a project in mind that needs an enthusiastic and skilled freelancer to bring it to life, don't hesitate to post job today!
Müşterilerimiz, Brochure Designers freelancerlarımızı 498,340 değerlendirme içinden 5 üzerinden 4.9 ile derecelendirdi.I'm in need of a graphic designer experienced in print marketing materials for designing brochures, flyers, and banners. The goal of these materials is to promote and upsell specific add-on services. Skills and experience ideally suited for this project include: - A strong background in graphic design, specifically for print - Experience in creating marketing materials - Understanding of upselling techniques and how to visually communicate them effectively - Ability to deliver high quality designs that are visually appealing and engaging Please note that there are no existing branding guidelines to adhere to, so creativity and an eye for design are key.
I'm looking for a designer to create a product brochure for an automatic cash machine aimed at B2B. The brochure should be professional and have a sober style, reflecting trust and reliability. In the brochure, we need to include: - Machine specifications - A small logo of Paypro using tones of black/gray or black/blue Please provide an example of the template you plan to use in your proposal.
I'm looking to create a catalog in which I will share product information daily. The catalog may go up to 15-20 pages. Key tasks include: - Combining and redesigning my competitor's catalog with your help. - Arranging the information I provide in a coherent and appealing way. - Delivering an editable InDesign file. - Maintaining a classic design style throughout. I expect this to be a long-term project, as I will be sharing data regularly for you to arrange at your convenience. Ideal candidates should have a strong background in graphic design, particularly with InDesign, and a keen eye for a classic design aesthetic.
I'm looking for a talented graphic designer who can help me design a unique and appealing label for a product bottle. The design should be in a vintage style, reminiscent of classic can designs. Key Responsibilities: - Create a vintage-style label for a product bottle - Ensure the design is suitable for product packaging - Collaborate with me to incorporate brand elements into the design Ideal Skills: - Expertise in graphic design, particularly in product packaging - Strong understanding of vintage design aesthetics - Excellent communication skills for collaboration
I'm looking for a modern-styled packaging design for a cooking oil bottle. The color scheme should be a sophisticated Green and Gold combination. This project requires a designer with a strong portfolio in contemporary, eye-catching packaging solutions. Creativity, attention to detail, and understanding of color harmonies are crucial for the successful completion of this project.
I am looking for a designer to create an eco-friendly, natural inspired design for my WPC sheet packaging. The design should be modern and sleek, yet reflect our commitment to sustainability. Key Elements: - The use of recycled materials imagery is crucial. It should communicate our use of eco-friendly materials in a clear and visually appealing way. - Incorporation of nature-inspired graphics. This could be anything from leaf patterns to animal motifs, as long as they embody the beauty and diversity of nature. Branding: - I have a logo but no formal branding guidelines. You will have the freedom to interpret our brand and use your creativity, while still working within the parameters of our logo. - A green color scheme is preferred, but not mandatory. Ideal Skills: - Experience in e...
I'm seeking a talented designer to create a bold and colorful advertisement poster for a product. The poster should cater to product advertisement specifically, and should include: - Images of the product - Key features and benefits - Customer testimonials Ideal candidates should have prior experience in product advertisement poster design, and a portfolio that showcases bold and colorful designs. Understanding of incorporating product images, key features and customer testimonials in a visually appealing way is crucial. The goal is to create an engaging and effective poster that captures attention and promotes the product successfully.
I'm in need of a skilled packaging designer who can create a minimalistic yet informative packaging design for my 2 derma products. The design must incorporate the following key elements: - Brand logo - Ingredients list - Usage instructions The ideal freelancer for this project should have a strong portfolio in minimalistic design and packaging, particularly in the skincare or derma product industry. A keen understanding of design principles, brand representation, and product usability will be essential for delivering a quality design that aligns with my brand vision.
I'm seeking an experienced designer to create a professional and formal introduction slide for my company's profile. The slide should encapsulate our mission and vision statements, and highlight our key products or services. The ideal candidate for this project should have: - Proven experience in creating corporate presentation material - Strong understanding of conveying complex ideas simply and clearly - Excellent graphic design skills Please note, I have no specific color or branding guidelines for this project, so you're free to use your creativity while keeping the design professional and formal.
I'm in need of a modern and sleek brochure for my property management company. The primary goal of the brochure is to attract new clients. Attached a sample brochure format, the content is in the attached file Key Elements: - The Brochure size is A4 Landscape - The content is ready, just need to design brochure - ***We need the complete Brochure in 8 Side Only, Including the Title Page and End Page*** - To make the brochure more appealing, we can use pictures - Since this is a corporate brochure, we need it to be professional, sleek and modern Ideal Skills and Experience: - Graphic Design: A strong portfolio of modern design aesthetics is crucial. - Marketing Knowledge: Understanding of how to present information in a client-attracting manner. - Brochure Design Experience: Prior exp...
I'm seeking a designer to compile brand guidelines using our existing marketing assets, then design a business card and create a modern and sleek presentation folder for Vistaprint. The design should incorporate our logo and business graphics and adhere to our established brand guidelines. Budget AUD 40 for first drafts within 48 hours and project finished in 4 days. - Utilize our logo and previous advertisements to create brand guidelines. - Follow our PPT theme for the color scheme. - Design a minimalist style business card. Ideal skills and experience for the job: - Proficiency in graphic design software - Experience in creating brand guidelines - Previous work designing business cards and presentation folders - Ability to meet tight deadlines.
saya bisa membuat desain power point yang menarik dan bagus, pembaca atau audiovisual bisa melihat nya dan tertarik
I'm looking for a creative and seasoned Branding and Design Specialist to shape the brand identity for my new online venture. The focus will be primarily on creating a unique and cohesive brand identity across various platforms and materials. Key Responsibilities: - Creating and refining an engaging and distinctive brand identity - Designing a minimalist style logo - Developing visually appealing and informative brochures - Establishing a consistent website color palette - Creating professional PowerPoint templates - Designing user manuals Skills and Experience: - Strong understanding of branding principles - Proven track record in brand identity creation - Expertise in minimalist design - Experience in creating a wide range of branding materials - Proficient in graphic design soft...
We are looking for a talented and creative freelancer to design a visually appealing and user-friendly Habit Tracker, Monthly Reflection Sheets, and an Interactive Moodboard for a high-quality digital product. These elements will form a key part of a comprehensive self-improvement package, so attention to detail, functionality, and aesthetics are essential. Scope of Work 1. Habit Tracker Design A customizable, printable, and digital-friendly habit tracker template. Includes space for users to write their daily, weekly, or monthly habits. Track progress with an easy-to-use and visually pleasing layout (e.g., checkboxes, sliders, or progress bars). Incorporate motivational elements such as quotes, color coding, or icons to inspire consistency. Must be adaptable for different habit categor...
I'm seeking a talented designer to create a 500ml classic-style blended olive oil bottle design for me. The design is to be classic in style, so a timeless and elegant aesthetic is key. Key elements: - The design will need to incorporate my logo on the bottle label. - While the specific color scheme for the design has not been determined, an understanding of classic design principles and color palettes will be advantageous. - Arabic writing to be included Ideal skills and experience: - Expertise in product packaging design. - Previous experience designing for food and beverage industry. - Strong understanding of classic design aesthetic. - Excellent communication skills for collaboration and understanding of project requirements. Attached is the brand logo to be included in the ...
I'm looking for a Microsoft Word expert with strong design skills to create a professional and visually appealing resume for an entry-level position. The content is already developed - your focus will be on the design. Key Requirements: - Incorporate prominent and bold headers throughout the resume - Use a monochrome (Black & White) color scheme - Ensure the final product is sleek, modern, and ATS-friendly - Maintain clean formatting and consistent typography - Include subtle visual elements like headers and dividers The final resume must be editable for future updates. Ideal candidates will have experience in graphic design and a deep understanding of ATS requirements.
I'm seeking a talented designer to create an appealing design for my front house wall. The design should be contemporary, using concrete as the primary material, and following a neutral color scheme. Key requirements: - Experienced in modern design concepts - Proficient in concrete design and applications - Understanding of neutral tone palettes - Ability to create visually appealing, practical designs The ideal candidate will have a portfolio demonstrating their ability to blend modern aesthetics with functional design. Please include relevant samples with your proposal.
To make A+ content images, description and others for my product in AMAZON. My product is......K9 DOG HARNESS WITH ROPE
Contest Alert: Redesign Our Product Packaging! (PLEASE READ THE DETAILS BEFORE SUBMITTING YOUR ENTRIES) We at Mehta Masala Gruh Udhyog, serving customers with pure and authentic spices since 1969, are excited to announce a Packaging Design Contest! ? We’re looking for creative and innovative pouch packaging designs for three of our flagship products: 1. Turmeric Powder (हल्दी पाउडर) 2. Red Chilli Powder (लाल मिर्च पाउडर) 3. Coriander Powder (धनिया पाउडर) The products will be launched in three different sizes, 100 gms, 250 gms, & 500 gms. What We’re Looking For The design should: 1. Be user-friendly, making it easy to store and use the product. 2. Be aesthetically appealing, grabbing attention on shelves. 3. Be informative, clearly communicating product details and ben...
I'm looking for a creative professional to design modern-style packaging for tempered glass as well as some online product imagery. The project entails: - Creating a modern design for the tempered glass packaging - Designing product photos and infographic images for online use I currently do not have any established branding guidelines, so you're free to use your creativity. Ideal candidates for this project should have strong graphic design skills, experience in package design, and a good understanding of product photography and infographic creation.
I'm seeking a talented packaging designer for my toy brand, which focuses on colorful, playful, and educational toys for preschoolers. Key Requirements: - Design vibrant and engaging packaging that appeals to both parents and preschool-aged children. - Incorporate elements that reflect the educational aspect of the toys. - Ensure the design is practical and cost-effective for mass production. - Deliver a design that stands out on store shelves. Ideal Skills: - Experience in toy packaging design. - Strong understanding of preschool market trends. - Excellent creativity and design skills. - Ability to balance aesthetic appeal with practical considerations.
I'm seeking a professional to create a digital PDF software brochure for marketing purposes aimed at potential customers. Ideal Skills and Experience: - Proven experience in brochure design, particularly in creating digital PDF format - Strong marketing knowledge to effectively communicate the software's value proposition - Graphic design skills to produce visually appealing content - Understanding of software industry to accurately represent product features and benefits. Your role will involve translating technical aspects of the software into compelling marketing language, whilst ensuring the design is engaging and accessible for our target audience.
I'm seeking a product designer to create a ballpoint pen that I can send to a manufacturer. This pen will be made from plastic with a rubber wrap, and it needs to incorporate several key design elements. Key Requirements: - The pen should have an ergonomic grip - It needs a clip for pocket - It should be designed to look like a pure wick Ideal Skills and Experience: - Proficiency in product design, particularly with writing instruments - Experience in designing for manufacturability - Strong understanding of ergonomic design - Ability to create designs that incorporate branding elements - Excellent communication skills to understand and implement detailed design specifications.
I'm looking to design a technical datasheet focused on product specifications. The final output should be a well-structured PDF that includes: - Diagrams/Illustrations: Clear and informative visuals that help convey product features and specifications. - Technical specifications table: A detailed and accurate table outlining all key product specifications. - Usage instructions: Simple and easy-to-follow instructions on how to use the product. The ideal freelancer for this project should have experience in technical writing and datasheet design. Proficiency in graphic design for creating diagrams and illustrations is a plus. Please provide examples of similar projects you've completed in your proposal.
I'm seeking a professional designer to create a pitch deck presentation template for me. The primary purpose of this deck is to persuade potential partners about our business venture. Key Requirements: - A focus on minimalistic and clean design style - Incorporation of specific sections: Content will be provided Ideal Skills: - Presentation design expertise - Experience in creating persuasive pitch decks - Strong understanding of minimalistic design principles - Ability to present complex information in a clear, concise manner
I need a freelancer to help create a 20-page e-brochure in MS Word for marketing purposes. The text for every page is already written in Simplified Chinese, but I'm open to collaborating with the freelancer on the design and layout. Key Requirements: - Proficiency in MS Word - Excellent understanding and fluency in Simplified Chinese - Prior experience in creating marketing e-brochures - Graphic design skills to suggest and implement a suitable style/template - Strong communication skills for effective collaboration
I'm looking for a modern and minimalistic design for packaging two flavours of dates. The design should incorporate bold and vibrant colours, setting it apart from typical date packaging. Flavour 1: Matcha Chocolate Dates Flavour 2: Latte Chocolate Date TEXT: Ceremonial Matcha & White Chocolate DATES Latte & Milk Chocolate DATES Key Requirements: - A contemporary, uncluttered design that fits a modern minimalistic aesthetic. - Use of bold and vibrant colours to create eye-catching packaging. - Inclusion of nutritional facts and flavour descriptions on the packaging. Ideal Skills: - Strong background in modern, minimalistic design. - Experience with bold, vibrant colour schemes. - Knowledge of packaging design, particularly for food products.
I'm looking for a professional to create a PDF brochure aimed at educating potential customers about our product. The brochure should clearly detail product specifications, highlighting key features and benefits to captivate our target audience. Key Requirements: - Expertise in graphic design and brochure layout - Excellent copywriting skills to convey product details in an engaging manner - Experience in creating marketing materials targeted at potential customers - Ability to understand and translate complex product specifications into simple, easy-to-understand language Please provide examples of similar work you have done in the past.
I'm in need of a professional sales kit for my new mobile application. The kit should primarily consist of brochures and presentation slides, with the main aim of informing potential investors about the app. Key Requirements: - The brochures should be engaging and informative, outlining the key features and benefits of the app. - The presentation slides should be well-structured, persuasive and designed to capture the interest of potential investors. Ideal Skills and Experience: - Prior experience in creating sales kits for mobile applications is highly desirable. - Strong understanding of the enterprise sector. - Excellent design skills and proficiency in using design software. - Exceptional copywriting skills with a knack for persuasive writing.
Details Unlimited Potential Chicago LLC, Presents: ROBOTICS SAFARI - LET'S LEARN, EXPLORE & CREATE! Key Details to Include: - Event Theme: 'ROBOTICS SAFARI - LET'S LEARN, EXPLORE & CREATE!' - Target Audience: Kids aged 5-14 years - Date & Time: Saturday, January 25, 2025, from 10:00 AM – 1:30 PM - RSVP Details: By January 15, 2025, with contact options via phone or a scannable barcode Design Specifications: - Utilize a professional style, incorporating a creative touch with color usage - Add our company's logo and the attached barcode, ensuring a color that allows the logos to show well Deliverables: - An editable flyer format for location updates - The final product should be suitable for both digital and print distribution Ideal Skills:...
I'm seeking a skilled designer to develop high-quality brochures that will showcase our construction company's portfolio. These brochures should be professionally designed, visually appealing, and able to effectively communicate our company's capabilities to potential clients. Ideal Skills: - Graphic Design - Print Design - Marketing Material Development Experience: - Proven track record in designing marketing materials, particularly for the construction industry. - Experience in creating portfolio brochures.
I am in need of a skilled CorelDRAW designer to create a design suitable for cutting an acrylic sheet. The purpose of this design is to produce an informational board. Key Requirements: - Proficiency in CorelDRAW - Prior experience in designing for acrylic sheet cutting - Understanding of design requirements for informational boards The ideal freelancer would have a keen eye for design, with the ability to create a clear and aesthetically pleasing board. Please include examples of similar projects in your bid.
I'm in need of a classic and elegant design for a visiting card with a primary focus on promotional use. This card should effectively present my company to potential clients, partners, and other stakeholders in a sophisticated manner. The card must contain the following information: - My name and title - Contact details - Our company logo and address - A brief description of our company activity Ideal candidates for this project should possess: - A strong portfolio in classic and elegant design - Experience in creating promotional materials - Graphic design skills, particularly with regards to creating business cards - Ability to incorporate a company logo into the design - Understanding of effective networking through design
I'm seeking a designer to create a modern-style product offer pamphlet for social media. The pamphlet will primarily be published on Facebook and Instagram. Key Elements: - The pamphlet must include product images and promotional details. - The design should be visually appealing and in line with contemporary design trends. Ideal Candidate: - Experience in designing for social media is crucial, particularly for Facebook and Instagram. - A strong portfolio showcasing modern, minimalist designs. - Ability to incorporate product images and promotional details seamlessly into the design.
I need some changes made to the text on my party invitations. The edits involve updating the date and time of the event, as well as modifying some venue details. Ideal skills for this project include: - Graphic Design - Event Planning Experience - Excellent Attention to Detail Please be ready to provide samples of similar previous work.
I need a professional to convert my logo from JPG to CDR. The logo will require slight modifications, including minor changes to elements. Subsequently, the converted and modified logo needs to be integrated into packaging artwork for a strap. Ideal Skills and Experience: - Proficient in CDR and packaging design - Experience in logo modification - Able to deliver high-quality design work
I'm seeking a professional to create a digital PDF software brochure for marketing purposes aimed at potential customers. Ideal Skills and Experience: - Proven experience in brochure design, particularly in creating digital PDF format - Strong marketing knowledge to effectively communicate the software's value proposition - Graphic design skills to produce visually appealing content - Understanding of software industry to accurately represent product features and benefits. Your role will involve translating technical aspects of the software into compelling marketing language, whilst ensuring the design is engaging and accessible for our target audience.
I'm seeking a designer to craft a compelling SAAS/EdTech brochure aimed at attracting new customers. The design should be clean and smart, embodying a professional yet innovative tone. Key Components to Include: - Product features: A detailed, yet succinct portrayal of our product's unique features. - About Company: Insightful content on our company, its values and operations. - Mission and Vision: A clear depiction of our mission and vision statements to align with potential customers. Ideal Skills: - Graphic Design - Brochure Design - Understanding of SAAS/EdTech industry - Innovative Design Approach - Excellent Visual Communication Skills Your design should not only inform, but also engage and attract potential customers with its professionalism and innovative flair.
As a leading manufacturer of TOA Audio Equipment, we are seeking a creative professional to design compelling brochures and flyers for us. The primary goal of these materials is to increase our brand awareness. Ideal Skills: - Graphic Design - Marketing Knowledge - Brand Development Experience - Print Design Key Responsibilities: - Create visually appealing and informative brochures and flyers that align with our brand and messaging - Strategize on the best ways to utilize these materials to boost our brand visibility - Collaborate with our team to understand our products and key selling points Experience with product marketing in the audio equipment industry will be a significant plus.
I need a professional to design a modern, printable sales catalog featuring both leather goods and home textiles separately. The catalog should reflect a sleek, contemporary aesthetic, appealing to today's consumers. Key Requirements: - Proficiency in graphic design software like Adobe InDesign or similar - Experience in catalog design - Strong understanding of modern design principles - Ability to showcase products in a visually appealing manner Ideal Freelancers: - Have a portfolio of modern design catalogs - Previous experience with leather goods and home textiles catalogs is a plus - Excellent attention to detail and creativity.
I'm looking for a CorelDRAW expert who can help me create an informative brochure. The brochure should be visually appealing and effectively convey the intended information. The specific details such as the content and the layout will be discussed once we start working together. Ideal skills and experience for this job: - Proficiency in CorelDRAW - Experience in designing brochures - Strong understanding of creating informational materials - Ability to work collaboratively and follow guidelines Preferred Location: Ahmedabad
I'm seeking a talented web designer and graphic artist to create a modern, clean website and flyer for my agriculture soil analysis services. Key Responsibilities: - Website Design: The primary function of the website is to serve as an informative platform about soil analysis. It should be modern and clean in style, without any unnecessary clutter or distractions. - Flyer Design: The flyer needs to communicate service details and contact information clearly and effectively. Ideal Skills: - Proficiency in web design and graphic design. - Experience in creating clean, modern designs. - Strong understanding of how to convey technical information in an accessible way.
Estou em busca de um designer gráfico experiente e criativo que possa desenvolver uma identidade visual clássica e elegante para uma nova marca de turismo. O projeto envolve a criação de um logotipo, uma paleta de cores e uma tipografia. Ideal Skills: - Design Gráfico - Branding - Criação de Logotipos - Desenvolvimento de Paletas de Cores - Tipografia A identidade visual precisa ser sofisticada e ao mesmo tempo acessível, refletindo a essência de uma marca de turismo que oferece experiências memoráveis. Profissionais que possuam portfólios com trabalhos semelhantes e que tenham um bom entendimento sobre o setor de turismo serão altamente valorizados.
I'm looking for a professional graphic designer to create a monthly flyer for me. The flyer will be sent to realtors to inform them about my home staging services. The desired style for the flyer is elegant and sophisticated. Key Elements to Include: - My contact information - Client testimonials - Before and after photos The ideal freelancer for this project should have prior experience in designing similar marketing materials and a strong portfolio in elegant and sophisticated design styles. Understanding of how to effectively communicate a service to a specific audience (in this case, realtors) would be a significant plus.
I need a PowerPoint template designed for client presentations. The style should be creative and dynamic, standing out from the usual corporate fare. Key requirements: - The template must include a cover slide, an agenda slide, and a section for charts and graphs. - It should also incorporate a space for a team photo or an organization chart, complete with faces and names. -should include both the talentcorps logo and medical team logo together - Ideal freelancer skills: - Previous experience in designing corporate PowerPoint templates. - Exceptional graphic design skills, with a flair for creative and dynamic styles. - Proficient in using PowerPoint and understanding of its features. - Able to create visually appealing and professional designs to impress clients.
I'm seeking a creative designer to develop a hoarding design for advertising a school. Key Requirements: - The design should effectively communicate our school's value proposition and attract potential students and parents. - Experience in designing for the education sector would be a plus. - A portfolio of previous hoarding designs or similar large-scale advertisements is highly desirable. Please note that the tone and style of the design has not been predetermined, so I am open to innovative and engaging suggestions. Your ability to balance creativity with the need for a clear, professional message will be key.
I'm looking to update a PDF document to create an elegant and luxurious menu for my facial esthetics services. The color scheme will be navy and white, so the designer should be able to incorporate this into a sophisticated design. The menu will need to include service descriptions and prices, but not the duration of services. Ideal skills for this job include: - Graphic design - Adobe Acrobat proficiency - Experience creating service menus or similar materials - Understanding of luxurious, elegant design aesthetics - Attention to detail
I need a skilled designer with ArtiosCAD experience to create a floor display design for me. The display should be constructed from corrugated cardboard. Key Requirements: - Design a floor display using ArtiosCAD - The display should be made from corrugated cardboard - The display should have shelves that appear to float. - The product is lipstick and eyebrow pencils and need to de display vertically so will need product locations to keep them upright - Experience with packaging, display and die-making design is highly beneficial Ideal Skills: - Proficiency in ArtiosCAD - Creative packaging and display design - Knowledge of die-making design - Experience working with corrugated cardboard
I need someone to compile a newsletter using adobe I design. I have ten word files to add to my current newsletter. I need it to look nice and professional. It is pretty simple just some news articles and adding pictures.
I'm looking for a designer to create a print-ready A4 catalogue for my sanitareyware. The desired style is modern and sleek. Please ensure that: - The design translates well into a print format - The aesthetics are consistent with a contemporary and streamlined style Ideal candidates will have: - A strong portfolio in print design, particularly in product catalogues - An understanding of modern design principles
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