The 12 alternative fashion seasons for 2025

Preparing your spring wardrobe? Please. This year it’s all about the alternative ‘micro-seasons’

Woman in brown suede skirt and jacket, and woman wearing a white lace top and large black bow earrings.
From left: April — fake spring; December — velvet bow season
The Sunday Times

Spring, summer, autumn, winter — how retro. And when you think about it, how unuseful. The concept of four distinct seasons dates to a time when a) weather followed more predictable patterns, and b) people heeded rules dictating everything from when to wear patent shoes (summer, if you can believe it) to which colours do and don’t go together. Now it’s often balmier in October than in May and we pair pink and red with abandon. Far better, then, to follow the rules of the TikTok generation, who deliver us a new “core” almost daily and break down the year into micro-seasons that make sense for the way we really live — offline as well as on.

Emma Fridsell at Stockholm Fashion Week.
MICHAEL CAMPANELLA/GETTY IMAGES

Admit it: you already lost the Ganni beanie

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