AMANDA FOREMAN

Beyoncé’s NFL half-time show embraced Trump’s new America

A denim pick-up truck. Stetsons galore. And it all played out on a Texan football field. The star’s 12-minute, $20 million set arguably heralds a new cultural era

Post Malone and Beyoncé performing at the halftime show of a Baltimore Ravens vs. Houston Texans game.
Beyoncé was joined by another US artist, Post Malone, and a jeans-clad jalopy
ALEX SLITZ/GETTY IMAGES
The Sunday Times

The United States during the Reagan years in the 1980s was proud, loud, and unabashed. Americans wore diamantes to bed and ten-gallon stetsons to dinner. They drove gas-guzzling sedans, watched MTV on cable, and boasted a president who owned a white Arabian stallion called El Alamein. It was America resurgent with brass knobs on.

Last week, for her NFL half-time Christmas Day concert, Beyoncé gave this long-discarded America its first public airing in nearly forty years. All the familiar elements were there: the bedazzling, the strutting, the clunky Yank Tanks — even the gleaming white horse which she rode into the stadium.

Beyoncé performing at the Netflix NFL Christmas Gameday halftime show.
NETFLIX/BEYONCÉ

Netflix reportedly paid $150 million for the exclusive airing rights to the NFL’s Christmas Day games for the next three years. A significant

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