TAG Heuer Vintage Watches

TAG HEUER

VINTAGE COLLECTIONS

Introduced in 1962, the Autavia chronograph had features that made the chronograph popular over its two decades of production.

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The Monza collection was launched in 1976, to celebrate the historic accomplishment of Ferrari winning the constructors and driver’s Formula One championships, for the first time since 1964.

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When Heuer introduced its first automatic chronographs in 1969, the Autavia and Carrera moved to new cases to accommodate the larger Chronomatic Calibre 11 movement, while the Monaco was an entirely new model, its radical shape and colors designed to showcase the new movement that would take Heuer into the 1970s.

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The Daytona chronograph, introduced in 1976 and named for one of the legendary racing venues, embodies Heuer’s approach in the third generation.

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TAG HEUER CARRERA RE-EDITIONS: 1996- 2002

Since the re-introduction of the Carrera in 1996, we saw TAG Heuer develop the Carrera collection, from a simple homage to the original models, and further with models that take on their own identity, incorporating the most advanced materials and time-keeping technologies, while always remaining true to the Carrera origin.

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The Cortina is named after the Italian mountain town of the same name, where the rich and famous would go skiing every year. In 1977, Heuer was keen to add a winter-sports model to its portfolio, and so it made sense to name this new model after the chic Italian resort.

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Introduced in 1972, the Montreal chronographs powered by the Calibre 12 movement were Heuer’s boldest embodiment of the wild style and colors of the 1970s. This aesthetic was muted somewhat by the more restrained models introduced in 1974.

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Looking back on Heuer’s effort, circa 1970, to develop more economically-priced watches that would appeal to younger customers, and compete with the new quartz watches being produced in Japan, we can say that the brand succeeded on a number of fronts.

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The Silverstone chronograph was introduced in 1974 as the successor of the Monaco, with the new model moderating some of the extreme elements of the Monaco.

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As the only watch being made by Heuer in an era when its catalogs were dominated by chronographs, the Solunar was a unique timepiece. in Heuer’s 1970s collection.

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The Jarama takes its place in this range as a watch that combines the sporting energy of the legendary Spanish Formula 1 track with the elegance of a chronograph that is well-suited for the country club or luxurious vacation destination.

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In 1996, when TAG Heuer looked to its heritage catalog for the ideal watch to re-issue, the first Carrera from 1963 was the natural choice. The Carrera’s timeless design would prove to be popular at the end of the century, as it was three decades earlier.

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The Camaro is a special chronograph from the 1960s. Offered only as a manual-winding model, the watch had a relatively short run in the Heuer catalogue, but during this time it appeared in a broad variety of models.

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Heuer was in a unique position when the Swiss watch manufacturers began to produce quartz-powered watches and chronographs with digital displays or mixed analog-digital displays.

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The Titanium Collection marked an interesting moment for Heuer. The success of the brand’s dive watches from 1978 to 1983 positioned the company as a survivor of the 1970s, a decade that saw the demise of many leading Swiss watch brands.

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The executive collection stood in a transitional position, in several respects. After developing three collections of dive watches from 1978 to 1984, with the Executive collection Heuer began to look up-market, with an elegant style that would be positioned as a “premium” watch or chronograph.

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From the simple fiberglass watches in 1986 to the most recent chronographs powered by TAG Heuer’s state-of-the-art automatic movements, the Formula 1 watches and chronographs have captured the spirit and energy of motorsports, in a unique and unrivalled manner.

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Heuer introduced its first dive watches in 1978, and after offering the entirely utilitarian 1000 Series models, broadened its collection of dive watches in 1982, to add elements of fashion and broader appeal, with the arrival of the 2000 Series.

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The Kentucky is a unique collection among the vintage Heuer chronographs. While we think of the Heuer chronographs of the 1960s and 70s as being associated with motorsports, the Kentucky was connected with a popular use of Heuer stopwatches and chronographs from the late 19th century – timing horse races.

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The TAG Heuer Targa Florio chronograph, in its various executions, drew inspiration from three distinct sources – it paid tribute to the famous Sicilian road race and the legendary driver, Juan Manuel Fangio, while the design of the chronograph was based on the “Flieger” chronograph that Heuer produced for pilots in the 1930s.

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Heuer’s experience in dive watches began in 1978, with the relatively simple 1000 Series of watches. It was the dive watches that allowed Heuer to survive difficult industry and global economic conditions, with the continuation of the company ensured when Techniques d’Avant Garde acquired Heuer on January 1, 1986.

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Heuer got into the dive watch business in 1978, with the reference 844, and joined the 1000 meter depth rating club in 1982, however, all these early models followed the traditional style of dive watches from previous decades. With the Super Professional, Heuer demonstrated that it could move from the traditional style dive watch to a model that was purpose-built for professionals.

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The 1000 Series of dive watches from Heuer and TAG Heuer played a critical role in the history of the company. Developed at a time when Swiss mechanical chronographs faced industrial and economic challenges, and with Heuer having little background in this category of timepieces, these relatively inexpensive dive watches quickly met with enormous success.

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Heuer’s introduction of the Autavia chronograph in 1962 was a revolutionary development for the company. Heuer produced the Autavia for over 20 years, with the model moving through three generations – a round screw-back case; a snap-back compressor case; and a C-Shape case built to house Heuer’s first automatic movement.

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Heuer began producing the 1000 Series dive watches in the late 1970s, and in view of the popularity of this first collection, introduced the more fashion-forward 2000 Series in 1982. By 1990, TAG Heuer was ready to discontinue the 1000 Series, as the “tool” look of the collection was no match for the more stylish 2000 Series. This created the position for the new 1500 Series, which would offer the utilitarian features of the 1000 Series with some of the style of the 2000 Series.

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The 3000 Series of dive watches and chronographs occupies an interesting position in the history of the TAG Heuer brand. Introduced in 1984, these watches mark the transition from Heuer to TAG Heuer, as well as the move from the classic chronographs of the 1960s and 1970s to the new styles of dive watches and chronographs that TAG Heuer would offer moving forward.

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Building from the momentum that TAG Heuer had achieved in its development of successful dive watches, the 6000 Series was designed to be the ultimate watch in that range.

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