Sources of information about products in the U.S. 2024

Published by
Umair Bashir,
Jan 30, 2025
52 percent of U.S. respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2024, among 10,147 consumers.

Sources of information about products in the U.S. as of December 2024

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Number of respondents

10,147 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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