We may also collect information about you such as:
If you create an account - your username, password, your city of birth, your birthday and mobile phone number.
If you buy goods at our stores or through our programs or otherwise - what you buy, where you buy, how frequently you buy and rewards you earn.
If you buy and send any Starbucks eGift – name and e-mail address of the recipient you selected from your phonebook; and you accept all liabilities in relation to the provision of such information to us for forwarding the eGift in accordance with your instruction.
If you register any Starbucks Card – the card number, card transactions, including activating the Starbucks Card, loading value to the Starbucks Card, redeeming any value, balance transfer, balance enquiries.
If you use our mobile applications to buy goods using a ‘Starbucks Card’ - information such as your device ID, your location and stores near you and visited by you may be collected.
If you take a survey or interact with us in various other ways - demographics information and information about subjects that may interest you.
Automatic data collection via Cookies and Web Beacons
We may automatically collect website use information when you visit our Sites. This information may include information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the Web pages you request, and the date and time of those requests. Our collection of website use information may involve the use of cookies and Web beacons. Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our Sites and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites. Web beacons are electronic images that may be used on our Sites or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon. We may also use Local Shared Objects (Flash cookies). To identify Local Shared Objects on your computer and adjust your settings, visit: www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html.
Starbucks may also collect aggregated data or anonymized data that does not directly identify you.
We may combine information we collect about you with information we receive from third parties.
All such information shall be collected by us and retained on our servers.
How Does Starbucks Use Information About You and Others that you provided?
We may use information about you for purposes described in this Policy or disclosed to you on our Sites or with our Services. For example, we may use information about you to:
Process and manage your purchase and use of our products and services, including your accounts and program participation.
Respond to your customer service inquiries, post your comments or statements on any blog or other online forum maintained on our Sites, or take other actions in response to your inquiries or other Site activities.
Create personalized promotions by combining your personal information with non personal information about you, such as the amounts and types of purchases you make or any benefits you receive through our programs.
Communicate with you about your orders or purchases, your services, accounts and program participation, a contest or sweepstakes you have entered, and your requests for information.
Communicate with you about our brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers.
The data that we collect from you may be transferred to, and stored at, a destination outside Hong Kong/Macau.
Does Starbucks Share Personal Information or Information of Others that you provided with Third Parties?
The Company shares your personal information in limited ways, such as:
We may share personal information about you with others with your consent.
We may share information with Starbucks Corporation and its subsidiaries and licensees and our parent and other affiliated companies.
We may also share information with companies that provide support services to us (such as credit card processors or other payment services providers, mailing houses or website hosts) and that help us market our products and services (such as email vendors). These companies may use information about you to perform their functions on our behalf.
We may disclose specific information (i) upon lawful request, in response to legal process, and when required to comply with laws, (ii) to enforce our agreements with you, our corporate policies and terms of use relating to your use of Starbucks products and services through the Sites or the Services, or (iii) to protect the rights, property or safety of Starbucks and affiliates, Starbucks Corporation and its subsidiaries and licensees, our employees, agents, customers, and others but only when it is reasonable to do so.
If you participate in any blog or other online forum on our Sites, any personal information that you post on our Sites may be shared with other forum participants and Site visitors.
In the event of a merger, acquisition, financing, or sale of assets or any other situation involving the transfer of some or all of our business assets, Starbucks may disclose customers statistics to those involved in the negotiation or personal information after the transfer.
We may also share aggregated or anonymized information that does not directly identify you.
What Choices Does Starbucks Offer About Personal Information?
Starbucks offers choices for you to request to access, update or change your personal information and how we communicate with you. Here are some of the ways you can request changes:
Follow the opt-out instructions in promotional emails we send you or contact Starbucks Hong Kong/Macau data privacy officer below.
Log in to your Starbucks.com.hk account, if you have one, and visit the profile management section to manage your contact information (SMS text, email and postal address) preferences and to update your personal information.
Call (852) 2101-1399 for Hong Kong and 0800933 for Macau
If you opt out of receiving promotional communications from us, we may still send you non-promotional communications such as emails about your accounts or our ongoing business relations.
You can at any time contact Starbucks Hong Kong/Macau data privacy officer at Email: dataprivacyoffice@coffee-concepts.com
Hong Kong
Coffee Concepts (Hong Kong) Limited
18/F, Maxim’s Centre, No. 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong
Macau
Coffee Concepts (Macau) Limited
Rua Dos Clerigos Nos 89-95, Taipa, Macau
Starbucks eGift recipient cannot request access to information you provided until and unless the recipient registers the Starbucks eGift for redemption via Starbucks account.
You can usually choose to set your browser to warn you when a cookie is being sent or to remove or reject cookies. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you choose to remove or reject cookies, it will affect many features or Services on our Sites.
Starbucks will not retain your personal information one year after termination of your account or Starbucks Card and such information will be erased thereafter. Information of others that you provided will be erased upon the termination of the purpose for which you provided such information.
Privacy Policy Updates
We may update this privacy policy from time to time. When we do so, we will post the new privacy policy on this page and change the date at the top of the policy.
We encourage you to check the date of our privacy policy when you visit this Site for any updates or changes. We will notify you of any modified versions of the privacy policy that might materially affect the way we use or disclose your personal information or information of others that you provided.
Questions and Feedback
We welcome your questions, comments and concerns about privacy.
Starbucks Customer Relations can be contacted online at info@ coffee-concepts.com or call (852) 2101-1399 (for Hong Kong) or 0800933 (for Macau) or by postal mail to the following:
Hong Kong
Coffee Concepts (Hong Kong) Limited
18/F, Maxim’s Centre, No. 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong
Macau
Coffee Concepts (Macau) Limited
Rua Dos Clerigos Nos 89-95, Taipa, Macau