"Talk. They Hear You."® Underage Drinking Campaign

The “Talk. They Hear You.” campaign aims to reduce underage drinking and other substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address these issues with their children early and often.

"Talk. They Hear You." celebrated its 10th anniversary by hosting a campaign relaunch event during National Prevention Week 2023! Watch the May 8 event and check out the newest suite of products here.

Parents and caregivers have a significant influence on their children’s decisions about using alcohol and other drugs. Check out these "Talk. They Hear You." campaign resources to help you start talking with your kids about these issues at a young age.

Prevention Partners: Looking for resources to share in your community? Download these customizable “Talk. They Hear You.” campaign resources to support your underage drinking and other substance use prevention efforts.