Our customers
The Customer Service Department strives to achieve excellence in customer service, providing an exceptional experience with high end business modes delivered through the latest technologies.
It also strives to provide you and all our customers with needed information and instructions, introduce you to new services and respond to all your suggestions, complaints and aspirations in the most accurate and efficient way.
The Main Centre is a state-of-the-art Customer Service and Happiness Centre designed according to the highest standards and latest technologies, always striving to deliver comprehensive services And in our continuous endeavour to provide you with the best services, and meet all your needs and aspirations through the latest high performing technologies in the most time efficient way, we developed the Services Procedures Manual covering all our services.
The Centre is located on Marrakech street, Um AL Romool, Al Rashidiya, next to RTA Headquarters.
As part of the Madinati program, RTA Call Centre 8009090 handles all your inquiries, notifications, suggestions, requests, complaints and urgent notifications. It also handles transactional services such as vehicle registration and renewal. All calls are well managed by our multilingual highly skilled agents and registered in the daily log for internal improvement purposes.RTA Strives to provide you with timely, efficient and accurate information 24 hours a day. Just call 8009090 and we're at your service…
In order to better highlight all our service channels, the Customer Service Department launched Labaih Campaign aiming at introducing and reinforcing our various communication Channels.
Phase 1 of the campaign focuses on spreading awareness through TV, radio and outdoor ads, while phase 2 focuses more on in-centre promotions, print and Social media.
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1
I go to the service centre to apply for a service
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2
I encounter a problem whilst there
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3
I notice that the service centre manager has an open door policy
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4
I meet with the manager to explain my problem
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5
The manager takes the necessary actions to resolve my problem
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6
The manger makes sure the problem has been solved and I obtain the service
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1
I go to the service centre to apply for a service
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2
I encounter a problem whilst there
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3
I call the Call centre at 8009090
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4
I explain my problem to them
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5
The Call centre agent informs me it takes 5 working days to handle the complaint
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6
The complaint is handled within 5 working days
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7
I receive a call from the agent to inform me about the action taken
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1
While using one of RTA's online services, I encountered a problem
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2
I navigated through the website
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3
I find the support email ask@rta.ae
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4
I send my complain via email
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5
I received the reply within 5 working days, and my problem is solved
Celebrating our customers.
The Customer Service Centre Team chooses a local or international occasion and randomly selects a number from the Queuing System to be honored on that day. This falls within our continuous effort to build bridges of trust and communication with our customers, close the gap between the employees and customers, and create celebratory atmospheres breaking the daily work routine.
Customer Feedback System is a modern and unique system, collecting all the electronic feedback data submitted by the customers at the Main Service Centre.
We also honour every month the top users of this service in an effort to encourage feedback to assess and improve our services accordingly, and maintain good communication with our customers.
We receive notifications and complaints through our various offline and online channels. Through our state-of-the-art CRM system, we are able to track complaints progress from their initiation until their resolution, and address all types of notifications and complaints in a timely accurate manner following strict performance KPIs to ensure the utmost customer satisfaction.
We want you to help us move to the next level, and welcome all your creative ideas and suggestions to improve our services
Submit your suggestion online, or call 8009090. We also welcome your ideas via fax, email and all our other communication channels. Make sure your ideas are new, creative, innovative, and will help in one of the below areas:
- Best Utilization of Resources
- Improve Major Processes
- Environmental sustainability
- Affects RTA Image
- Improves work quality
Submit your feasibility study or plan along with the suggestion for a better chance to win one of our awards based on the below criteria:
| Award Category | Priority Ranking | Financial Outcome | Reward |
| Feasible Suggestions with Financial Outcomes | First | AED 1,000,000+ | 5% of income generated (not to exceed AED 50,000) |
| Second | AED 750,000-999,999 | 5% of income generated (not to exceed AED 40,000) | |
| Third | AED 500,000-749,999 | 5% of income generated (not to exceed AED 30,000 | |
| Fourth | AED 250,000 – 499,999 | 5% of income generated (not to exceed AED 20,000 | |
| Fifth | AED 100,000 – 249,999 | 5% of income generated (not to exceed AED 10,000 | |
| Sixth | AED 99,999 or Less | 5% of income generated (not to exceed AED 5,000 | |
| Feasible Suggestions with Financial Outcomes | First | 90 to 100 Points | AED 15,000 |
| Second | 70 to 89 Points | AED 10,000 | |
| Third | 50 to 69 Points | AED 8,000 | |
| Fourth | 30 to 49 Points | AED 6,000 | |
| Fifth | 10 to 29 Points | AED 2,500 |
Customer Experience Strategy
Engage with Us
We are here for you. Do not hesitate to communicate with us via the following channels:
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