At the core of excellence
Behind the seal
Evidence of resilience
The uniqueness of our manufacture lies in the very principle of reality: our watches are designed and crafted to withstand the test of life.
In each and every domain, we observe, understand and support human movement, from the most intrepid to the most day to day. And we adapt our watch casings and calibres to it, from the most pared-down to the most elaborate. To us, these mechanics, human and horological, work hand in hand.
We foresee everything, even the unforeseeable. So that you can lead an impactful life without your watch being impacted. This is the true expression of our singularity. Our promise of Superlative reliability. This signature gives its name to our quality control unit, whose standards are unparalleled. It is also, and above all, the working spirit that permeates every corner of our production sites. Superlative defines the outstanding quality of each Rolex component, as well as the excellence of our know-how: precision, water resistance, autonomy, robustness, simplicity, fine craftsmanship, comfort and, last but not least, durability.
Behind the seal
Precision
For us, precision is not just a matter of watchmaking mechanics.
Behind the seal
Autonomy
A watch's autonomy is not just a promise. To us it's a pact that works both ways.
Behind the seal
Robustness
At Rolex, we work tirelessly to meet the needs of those whom we affectionately call: “the worst wearer”.
Behind the seal
Simplicity
We always want to make sure that our watchmaking remains easy to use, no matter the complexity of the complications we choose to take on.
Behind the seal
Comfort
We know that sensory analysis is vital to ensuring some of our watches’ essential qualities.
Behind the seal
Durability
Surprisingly, we have a penchant for accelerating the passage of time.
Rolex Watchmaking Know-how