Rainforest Alliance Seal Graphic Guidelines
This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.
How-to Guide
Marketing Sustainability
The Rainforest Alliance can help you tell your company’s sustainability story in a way that fits your brand values and resonates with your audience.
From strategies on raising consumer awareness to resources that help you get your messaging right, we’re here to support you on the journey.
Most Popular
Marketing Toolkit
Free, downloadable how-to guides, social media graphics, point of sale materials and more.
Using Our Seal and Logo
Guidance for how the Rainforest Alliance logo and seals should be used.
Follow the Frog Campaign
Celebrate your sustainability journey with the Rainforest Alliance by launching a Follow the Frog campaign.
Subscribe to Our Newsletter
Sign up for our Frog Business News newsletter and receive bi-monthly updates from the Rainforest Alliance.
Must Reads
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.
Communicating about Sustainability: Credibly, Transparently and Effectively
Check out our six simple guidelines for effectively sharing information about your sustainability journey in a transparent, credible way.
Rainforest Alliance Messaging Templates
Knowing how to talk about your work with the Rainforest Alliance is key to helping your customers recognize your sustainability journey.
All resources for Marketing Sustainability
Sourcing Rainforest Alliance and UEBT Herbs and Spices
Sourcing herbs and spices from certified farms brings valuable benefits to businesses, such as helping to minimize risk, promoting responsible supply chains, and meeting sustainability commitments. It also helps drive consumer preference and raises a company’s standing and reputation among investors, buyers, employees, and the industry.
How to Plan a Follow the Frog Campaign
Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.... Continue Reading
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.... Continue Reading
Cause Marketing with the Rainforest Alliance
Partner with us! We are committed to working with companies and individuals that share our mission to create a more sustainable world.... Continue Reading
Follow The Frog Toolkit
Are you ready to Follow the Frog? The first step is to download our handy campaign toolkit—made especially for our corporate partners. The toolkit has all the creative assets and ready-to-use messaging your company needs to kick-start your own Follow the Frog campaign. And the best part? You have lots of language options to choose from!
How to Get Approval to Use Rainforest Alliance Trademarks
These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.... Continue Reading