8x8 delivers high quality service with OCI’s flexible shapes and global regions
The unified communications solution provider improves cost-performance by seamlessly migrating its global meeting services to OCI Ampere A1 Compute.
“Oracle’s commitment to continuous improvement, such as the availability of the Ampere A1 Compute platform, has opened new dimensions in performance and efficiency. Oracle has become customer-obsessed and the support we receive is amazing. With OCI's global footprint and excellent compute and network performance, we can continuously deliver the best quality of service to our customers around the world on a single platform.”
Business challenges
8x8 is a leading provider of an integrated and cloud native platform that delivers customer engagement and communications services across contact center, voice, chat, and messaging systems. More than 3 million active business users at over 55,000 midsize and enterprise organizations in 160 countries rely on 8x8 to collaborate faster and work smarter.
8x8 has been recognized as a leader on Gartner’s Magic Quadrant for Unified Communications as a Service (UCaaS) for 12 years and a leader on Gartner’s Magic Quadrant for Contact Center as a Service (CCaaS) for 9 consecutive years.
8x8 evaluated cloud platforms that could deliver consistently low network latency, significant outbound bandwidth, and large-scale compute services to deliver an exceptional experience to its growing number of business users globally. The company also sought a cloud provider that offered an exceptional cost-performance ratio and shared its commitment to sustainability and energy efficiency.
Why 8x8 Chose Oracle
Performance was 8x8’s top consideration when evaluating cloud providers. It also required a proven partner with global reach to provide flexibility of Ampere Arm-based compute to optimize VM workloads, support rapid expansion, and collaborate on ways to expand its business. 8x8 also assessed each cloud provider’s investment in security, support, and cost-performance ratio. Ultimately, 8x8 selected Oracle Cloud infrastructure (OCI) for its extensive global coverage, availability, performance, cost efficiency, and security.
8x8 moved its video meeting services from AWS to OCI to realize lower costs and improve performance, support, and security.
Results
In 2020, 8x8 moved its video meeting services to OCI, going live within four days of signing the Oracle agreement. Initial benefits included significant cost reductions across its compute, network transfer, and storage services as compared with AWS. The company also experienced a more than 25% increase in performance per node and an 80% reduction in network egress costs with OCI.
Subsequently, 8x8 migrated its core communications services and other workloads from legacy data centers to OCI. The company now runs its core voice services including session border controls, call flows, media servers, and video on OCI. Additionally, over 300 Kubernetes microservices globally utilize OCI Kubernetes Engine (OKE) and OCI Functions to improve development. 8x8 found the OCI team to be highly collaborative, providing support at all levels.
The company also uses Oracle Cloud Observability and Management Platform to monitor its entire IT environment, ensuring the best customer experience. More than 750 8x8 users at different levels use ML-based Oracle Logging Analytics to ingest and interactively analyze hundreds of terabytes of log data each month across on-premises and cloud applications and infrastructure. This helped the company to quickly identify and remediate needle-in-a-haystack anomalies, detect them in minutes, and drastically reduce troubleshooting times when compared to the traditional log access. Database with PostgreSQL was also migrated from AWS to OCI to support applications analytics further contributing to cost savings. 8x8 also gained real-time visibility into the health and performance of its applications.
In 2023, 8x8 migrated its core video services to OCI Ampere-Based Compute, resulting in further cost-performance efficiencies. With Ampere A1 CPUs, the company now sustains up to 80% CPU utilization, representing more than a 30% increased utilization per core without degradation in performance.
OCI's rapid scaling of services and extensive network of cloud regions enhanced 8x8’s ability to significantly expand its global reach. Its millions of users enjoy high availability and low latency regardless of location. Oracle’s continued investment in delivering security at every level to power even the most demanding businesses provides 8x8’s leadership and employees with more peace of mind.
Watch the video to hear 8x8 Senior Vice President of Global Network and DevOps Mehdi Salour tell Oracle Executive Vice President Clay Magouyrk and Ampere Founder and CEO Renee James how 8x8 is delivering high-quality service with Oracle technology. Salour explains how 8x8 is improving cost-performance by migrating its global meeting services to OCI Ampere AI Compute.
About the customer
8x8 empowers organizations worldwide to enhance customer and employee engagement and drive consistent, successful business outcomes.