Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen Advanced Audiences” on some of the region’s most prominent DSPs.

Such integrations will give advertisers and agencies an end-to-end solution, allowing them to profile their audiences in CMV, while simultaneously targeting them via affiliated DSPs, leveraging Nielsen’s deeper consumer insights for greater precision.

Nielsen Pacific MD, Monique Perry said: “This is a huge win for advertisers and agencies. By integrating Nielsen Advanced Audiences (powered by CMV) into demand-side platforms, we’re connecting brands with the audiences they want the most, ensuring every digital activation is grounded in real consumer behaviour and insights.”

Jonathan Betts, Nielsen Pacific, Executive Director, Commercial Growth and Product Strategy, added: “Nielsen Advanced Audiences is the answer to the evolving needs of advertisers in a digital-first world, where precision targeting has become a ‘must-have’ for effective marketing. 

We all know advertisers need reach, but increasingly they need to connect with the right people, in the right place, at the right time, and Nielsen Advanced Audiences (Powered by CMV) delivers that via more nuanced segments.

This addresses a pressing challenge faced by the industry, while bringing greater transparency and accountability to digital media planning and effectiveness.”

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).

About Nielsen Advanced Audiences

Nielsen Advanced Audiences insights enrich your first-party data to create authentic connections with Australian and New Zealand consumers and drive greater business success.

The better you know your audiences, the easier it is to connect with them. With rich demographic and lifestyle data, information on purchasing behaviours and intentions, alongside extensive media habit reporting, Nielsen Advanced Audiences shape successful brand, advertising and marketing strategies.

Press Contact

Dan Chapman
dan.chapman@niesen.com
+61 4040884

The post Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand appeared first on Nielsen.

This year’s second month of vacation is not exceptional in this regard, as Poles spent an average of 3 hours 31 minutes per day in front of TV screens in August, up by just three minutes per day versus July. The Olympic Games, which Polish audiences followed closely, accounted for eight of the top 10 most-watched programs on TV in August.

Streaming’s share of total TV viewing increased to 8.7% in August (up from 8.6% in July). YouTube and Netflix’s share of total TV viewership remained unchanged at 2.1% and 1.9%, respectively, and “others” increased slightly (up 0.1% from July).

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | August 2024 appeared first on Nielsen.

NEW YORK – September 17, 2024 – Television viewing in August was defined by the undeniable influence of the 2024 Paris Olympics, according to The Gauge™ report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8% versus July and 11.7% year over year. The broadcast category ultimately accounted for 22.0% of TV in August, and when looking week-by-week, its share peaked during the first week of the interval with 24.3% of TV.

On the streaming side, Peacock offered broad Olympics coverage to complement linear offerings, the success of which was demonstrated by a monthly viewership increase of 39% for the streaming service overall, and nearly double the amount of viewers aged 35-49. These factors helped lift Peacock from a 1.5% share of TV in July to a new platform-best 2.1% share in August (+0.6 pts.). It also makes Peacock only the third streaming platform this year to record a 0.5 point share increase or more on a monthly basis, in addition to YouTube (Feb. and July) and Netflix (June). 

Olympics programming on NBC drew millions of viewers in both primetime and daytime windows. Across all of NBC’s Olympics telecasts that aired during the August interval*, 32 of them totaled more than 5 million viewers, and 17 garnered more than 10 million viewers. Moreover, Olympics telecasts on NBC notched the top 19 broadcast telecasts of the month. Leading the charge with 17.9 million viewers was NBC’s July 30th primetime program that highlighted Simone Biles and the U.S. women’s gymnastics team winning gold in the team competition, as well as four American medals in swimming and the dramatic bronze-medal victory by the U.S. women’s rugby team.

From a total television usage perspective, August levels were even with July. However, a year-over-year comparison revealed a larger imbalance, as usage this month was up 3.5% versus August 2023. A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership up 239% over August 2023, further illustrating the impact of the Games on the overall TV landscape.

Like the broadcast category, cable also exhibited a peak viewing week that coincided with a major TV event. The Democratic National Convention aired for four nights across multiple networks during the final week of the August interval, and during that week, cable’s share of television climbed to 27.9%. The DNC also contributed to the top cable programs in August, with MSNBC receiving most of the benefits. MSNBC owned the top 11 cable telecasts of the month, and 14 of the top 15. ESPN’s coverage of the Florida State vs. Georgia Tech football matchup snagged the 12th spot. In the end, cable viewing was down 2% from July and finished the month with 26.3% of TV. 

After several consecutive remarkable months, the streaming category had a softer month in August from a content perspective, but remained the clear winner overall with 41.0% of TV (down 1%, -0.4 pts.). Only one original program broke into the month’s top 10—The Umbrella Academy on Netflix totaled 3.9 billion viewing minutes—while the rest went to acquired titles including Prison Break, which led the way with 5.4 billion minutes across Netflix and Paramount+. Bluey on Disney+ generated over 4 billion viewing minutes to secure the second most watched streaming title this month. The animated Australian import helped drive an 8% increase for the streamer, as Disney+ reached a platform high of 2.3% of TV in August. Some of the 8% boost can also be attributed to Hulu content available within the Disney+ platform to certain package subscribers.

YouTube won the month among streaming services for the 19th consecutive interval, posting another category and platform best in August with 10.6% of TV. Compared with August 2023, YouTube has the largest year-over-year difference in share for any streaming platform and has added 1.5 points to its share of TV (9.1% to 10.6%). Meanwhile, the overall streaming category has gained 2.7 points YoY and is up 11% versus August 2023.

* The measurement month of August 2024 included four weeks: 07/29/2024 through 08/25/2024. Nielsen measurement weeks run Monday through Sunday.

About The Gauge™

The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Press Contact

Lauren Pabst
lauren.pabst@nielsen.com

The post The Gauge: Olympics Drive Big Increases for NBC and Peacock, Fuel Above Average TV Viewership in August appeared first on Nielsen.

Tokyo, Japan, September 11, 2024 – Nielsen, a global leader in audience measurement, data and analytics (Asia headquarter: Singapore, President Commercial Asia: Arnaud Frade) today announced the formation of a strategic partnership with Video Research (headquarter: Chiyoda-ku, Tokyo, President & CEO: Yutaka Ishikawa), Japan’s leading media and marketing research company, with the aim of developing a de-duplicated cross-media measurement solution for Japan’s unique market. 

In collaboration with the industry, the partnership will spearhead development of a cutting-edge, de-duplicated, cross-media measurement solution, specifically tailored to Japan’s unique media environment, building on the strength of a 2017 collaboration between Nielsen and Video Research. 

The powerful alliance brings together Video Research’s linear TV measurement expertise and infrastructure (currently Japan’s linear TV measurement currency) with Nielsen’s industry-leading technology, coverage, and global backing, pairing the scale of big data with granular insights and local market needs.

Yutaka Ishikawa, President & CEO of Video Research added: “Video Research has long supported the industry by providing television viewership data and more in the region, while Nielsen remains a global leader in data and analytics, making this partnership a win-win for Japan’s media industry. We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”

Arnaud Frade, President, Commercial for Asia of Nielsen, said: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. I can’t overstate the importance of the solution we are creating here – not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market. It’s a much-needed next step in innovative metrics and multi-screen measurement. I’m excited to be a part of this reinvigorated relationship with Video Research and I look forward to shedding new light on the media consumption habits of Japanese consumers.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram). 

About Video Research Ltd.

Video Research Co., Ltd. is a data and systems company that supports the video business, including television. Established in 1962 as the only research institute in Japan to provide TV viewership data, we have been providing cutting-edge data such as various media data and marketing data, including TV viewership surveys in Japan, and providing total support for solving corporate marketing issues. For more information, please visit the Video Research website: https://www.videor.co.jp/

Contacts

The post Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan appeared first on Nielsen.

The ABC News debate was the first debate between the two participating candidates and second of this election cycle. Including ABC, the debate aired live on 17 television networks reported by Nielsen, from approximately 9:00 p.m. to 10:45 p.m. ET on Tuesday evening, September 10. A full list of reported networks can be referenced at the bottom of the viewership table.

ABC News Presidential Debate: Kamala Harris & Donald Trump

Viewership Across Networks  |  September 10, 2024

Live plus same day, U.S. audience estimates

Source: Nielsen. NNTV, Live+Same-Day.

Data in this table is inclusive of broadcast and cable networks that aired the event. 

Reported networks include: ABC, CBS, FOX, NBC, Merit Street, Scripps News, Telemundo, Univision, BET, CNN, CNNe, FOX News Channel, FOX Business, MSNBC, Newsmax, NewsNation, PBS.

Audience estimates are inclusive of out-of-home viewing for all reported networks except Merit Street, Newsmax, NewsNation, PBS and Scripps News which do not include out-of-home contributions.

Audience projections are rounded to the nearest thousand (000).

Press Contact

Lauren Pabst 
lauren.pabst@nielsen.com

The post Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate appeared first on Nielsen.

NEW YORK, September 10, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, today released new data demonstrating how the Hispanic population is influencing the U.S. sports landscape. In the new report Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement, Nielsen spotlights how Latinos are driving higher engagement than ever before to sporting events, and bringing along all U.S. audiences.

The latest trend is evident in the growth of viewership of Copa América and the UEFA 2024 Euro Final. The 2024 Copa América Final drew more than 12 million U.S. viewers, becoming the most-watched Copa Final in the U.S. Of this number, 53% of viewers were Hispanic. The UEFA Euro 2024 Final also set records with 9.5 million U.S. viewers, 40% of whom were Hispanic. This serves as a testament to the increasing Hispanic influence in the U.S., as soccer has deep ties to Hispanic culture, supported by the enthusiasm of its fans.

In addition, Nielsen’s report indicates that Hispanic viewership numbers for U.S. mainstream sports have risen. The Hispanic audience number for the NCAA Women’s Championship skyrocketed by 354% between 2021 and 2024, tripling since 2016. The percentage of Hispanic viewers for the Super Bowl has increased from 10% in 2016 to 14% in 2024 and for the World Series, from 10% in 2016 to 15% in 2023. This illustrates how Hispanic fans are bringing their passion to U.S. sports.

The report also highlights that Hispanic enthusiasm for sports presents ongoing opportunities for brand engagement. Hispanic sports fans are 39% more likely to recommend a company and 37% more likely to feel loyal to a brand if it sponsors a sport they follow. Brands can build their reach in the Hispanic community by working with content analysis, influencer athletes, and user-generated content related to both men’s and women’s sports leagues.

“This report provides brands with deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture,” said Stacie de Armas, SVP of Inclusive Insights, Intelligence and Innovation at Nielsen. “As Hispanic fans drive new trends in sports viewership, brands, leagues and media rights holders have a unique opportunity to connect with a passionate, growing and influential audience.”

Other key highlights in the 2024 Hispanic Diverse Intelligence Series include:

• Hispanic audiences are driving more viewers to streaming platforms, as the population makes up nearly 50% of all streaming viewership. Hispanic audiences spend an average of 25 hours per week watching TV, nearly 14 hours of which are using CTV devices
• The U.S. Hispanic population spends almost one more hour each week on social media on their smartphones than the general population.
• Lionel Messi’s 2023 arrival in Major League Soccer secured a key place for soccer in the U.S. and attracted an audience that extends beyond the Hispanic community. Messi’s move to Inter Miami increased U.S. viewership numbers by 300% for his debut match on Apple TV+.
• Hispanic athletes have a growing impact around the world, using social media as a tool. Soccer player Lionel Messi leads in terms of follower count and average media value per post on Instagram, followed by boxer Canelo Alvarez and gymnast Rebeca Andrade.
• Copa América has gained traction among non-Hispanic viewers, a testament to the increasing influence and universal appeal of soccer. Over the past three tournaments, the percentage of non-Hispanic U.S. viewers has increased from 27% to 47%.
• The U.S. Hispanic population is 32% more likely to consider a brand for the first time if it sponsors an event or sport they follow.

For more details and insights, download  Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement. Join the discussion on LinkedIn, Facebook and X.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).

Contact

The post Hispanic Sports Fans Drive Record Viewership and Brand Loyalty, Nielsen Highlights Untapped Potential appeared first on Nielsen.

Thailand led the growth with an increase of 214% in the sector, followed by South Korea on 24%, and Indonesia with 6%.

Across all key markets combined, the top five luxury brands by ad spend in H1 2024 were:

1. Chanel
2. Christian Dior
3. Cartier
4. Rolex
5. Gucci

The leading luxury brands by ad spend for H1 2024 in each key market were:

• Hong Kong: Chanel, Cartier, Christian Dior, Rolex, Swarovski
• Indonesia: Rolex, Audemars Piguet, La Mer, Chanel, Coach
• Malaysia: Rolex, Cartier, Chanel, Gucci, Fendi
• Philippines: Rolex, Hermes, Jo Malone, Polo Ralph Lauren, Gucci
• Singapore: Rolex, Chanel, Christian Dior, Gucci, Hermes
• South Korea: Chanel, Christian Dior, Gucci, BVLGARI, Prada
• Thailand: Chanel, Christian Dior, Swarovski, BVLGARI, Coach

These findings are supported by Nielsen Media Analytics data, which highlights a significant increase in demand for luxury brands across Asia. 

Nielsen Media Analytics research also identified a strong correlation between luxury brand consumers and Out-of-Home advertising, with the vast majority of luxury consumers citing Out-of-Home as “The most trustworthy channel for advertising” and “The most attention-grabbing.”*

Arnaud Frade, President, Commercial for Asia, Nielsen, said:  “The impressive growth in luxury advertising spend across key Asian markets underscores the region’s increasing appetite for high-end brands. Our data not only reflects the strategic investments these brands are making in digital and traditional media, but also highlights the unique role that trust and consumer recommendations play in shaping purchasing decisions. In a context of slowing sales in key markets, as consumers become more cautious about their discretionary spending, ensuring that media investments are robust and effective is therefore absolutely critical and is also fast becoming a major competitive advantage for the Maisons investing is better insights.”

Runchita Srivoravilai, Nielsen Thailand Director, added: “In a competitive market like luxury goods, where brand perception is everything, knowing where and how to invest in advertising is critical. Our data empowers brands to make informed decisions, ensuring their marketing strategies not only reach their target audience but also stay ahead of the competition. In an ever-changing media landscape, staying ahead requires not just creativity, but precise, data-driven insights, and that’s what Ad Intel and CMV do best.” 

While product quality remains the most crucial factor in choosing a luxury product in Asia, recommendations from family and friends also play a vital role, particularly among Gen Z and Gen Y consumers.

 *Source: Nielsen Ad Intel – June 2023 – July 2024, & June 2023 – July 2024

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462

The post Latest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024 appeared first on Nielsen.

Nielsen is a global leader in audience measurement, data and analytics. Through the partnership, Coles 360 will have access to two planning tools, Commspoint Journey & Commspoint Influence. 

The new tools will help optimise media plans that calculate net reach and audience impact. They will assist strategic media planning for Coles 360 campaigns by delivering insights on consumer purchase journeys at a category level, identify marketing campaign objectives and help rank different media channels designed to meet the needs of the campaign. 

To further enhance the new capability, Nielsen will conduct a custom survey to build out unique Coles 360 media channels and assets to make the planning tool specific to the needs of Coles 360 and the supplier campaigns run by Coles 360.

Nielsen Pacific MD, Monique Perry said “This groundbreaking collaboration highlights Nielsen’s commitment to leveraging data-driven insights to drive more effective and impactful campaigns. By integrating Nielsen Commspoint Journey and Nielsen Commspoint Influence, we’re supercharging Coles 360, delivering unprecedented precision and strategy optimisation for brands and advertisers. I’m so excited to partner with Coles 360 on this pioneering initiative as we work together to shape the future of retail media in Australia.”     

It will be the first time the Nielsen planning tools will be used in a retail media setting in Australia. This partnership demonstrates Coles 360’s unwavering pursuit to build the most audience-led and insights-driven media network they possibly can. 

Coles 360 Head of Strategy & Planning, Sam Hegg said since launching two years ago, Coles 360 has worked to quantify the full view of media reach all channels deliver against audiences.

“To meet and exceed market expectations, we sought to identify a partner who could provide not just a planning tool with robust insights and methodology but also an ability to customise an offering that covered all our bespoke and currently unmeasured media channels,” Sam said.

“As a retail media network, Coles 360 has access to insights to fully understand the ‘who’ and the ‘what’ behind customer behaviour. The power of this partnership with Nielsen is unlocking access to the understanding ‘why’.”

“The application of Nielsen’s planning tools to a sophisticated retail media network like ours is a game changer. It allows us to better understand the why behind behaviour to better deliver strategically for our suppliers.” said Bethanie Blanchard, Strategy & Planning Lead, Coles 360. 

“It enables us to build plans incorporating not just our assets but the wider media landscape in one place. This, calibrated with insights from our new measurement suite, Coles 360Impact, will unlock the capability for building the most effective plans we possibly can for our supplier partners.”

About Nielsen

Nielsen helps to shape the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post Coles 360 Partners With Nielsen on Bespoke Media Planning Tool appeared first on Nielsen.

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons

NEW YORK – September 4, 2024 – Gracenote, the content solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips global video platforms and services with interesting facts about TV programs and movies to influence consumer viewing decisions. Designed to be paired with viewer preference and consumption behavior data, the new offering enables customers to deliver more personalized viewer experiences resulting in increased audience tune-in and time spent. 

According to Nielsen’s 2023 U.S. Streaming Content survey, 74% of consumers either don’t know at all or only have a vague idea about what they want to watch when starting a streaming session, meaning a large majority are making on-the-fly viewing decisions. Furthermore, fewer than three in 10 feel that recommendations are useful in helping them find compelling content. As video platforms and services seek to monetize viewers through engagement, effective content discovery and personalized promotion are more important than ever.

Gracenote Watch Prompts complements both basic program metadata and Video Descriptors with additional information on individual TV programs and movies to drive viewer consideration. Developed using a combination of Gracenote’s unmatched machine learning capabilities and human editorial expertise, the solution presents the following:

• Critical facts: Prominent award wins and praise from renowned TV and film critics, providing evidence of content quality
• Talent spotlights: Showcases popular actors and creators to appeal to viewer preferences
• Content comparisons: Analogies based on thematically similar content presenting new frames of reference

For example, the information page for the TV show “Succession” could highlight its 13 Emmy Award wins, including two in the prestigious “Outstanding Drama Series” category, to educate a potential viewer on the show’s critical acclaim and motivate sampling. Or the “Barbie” page could describe the offering as “Legally Blonde” meets “The Lego Movie,” providing a relatable analogy based on beloved films to pique interest. 

Gracenote leverages a mix of machines and humans to bring Watch Prompts to customers. Advanced machine learning techniques help to automate creation of content snippets based on the company’s unmatched video data on millions of program titles. Human editors with language, market and content expertise review outputs to ensure accuracy and quality, creating a feedback loop that helps the algorithms continually improve over time. 

“Streaming services are challenged to continually enhance the user experiences they offer to delight viewers, increase time spent and reduce churn,” said Trent Wheeler, Chief Product Officer at Gracenote. “Watch Prompts leverages the expertise of Gracenote’s human editors along with scalability enabled by machine learning to deliver an entirely new dataset that will help our customers evolve and meet these challenges.” 

Gracenote has a long history of powering the user experiences of the world’s biggest and most innovative TV providers. The company’s gold-standard program metadata, imagery and ID offerings fuel modern video user experiences and contextual advertising capabilities. As the entertainment industry continues its evolution, Gracenote is transforming its offerings in step to ensure customers can effectively leverage programming to maximize engagement and monetization.

Gracenote will exhibit at IBC 2024 in Amsterdam from September 13 – 16. To learn more, click here. For more information on Watch Prompts, the newest offering in Gracenote’s  Advanced Discovery product suite, click here.

About Gracenote

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 30M titles in 360 streaming catalogs in 35 languages and 60 countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

The post New Gracenote Watch Prompts dataset helps video providers drive audience tune-in and engagement  appeared first on Nielsen.

• YouTube is first streaming platform to lead monthly TV usage with 10.4% of TV viewing in July.
• NBCU jumps to 9.5% of TV on strength of Paris Olympics and 33% increase for Peacock.
• FOX up 16%, boosted by FOX News Channel’s election coverage and Tubi growth.

NEW YORK – September 3, 2024 – YouTube moved into the lead among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption by media company. Time spent watching YouTube on television was up 7% compared to June, leading the streaming platform to account for 10.4% of total TV in July (up from 9.9%). This marks the first time a streaming platform ranks first in the Media Distributor Gauge chart, and the first time a streamer has exceeded 10% of total TV usage in a given month.

Seasonality plays a significant role in viewing behavior fluctuations observed throughout the year, and summer months typically include increases in both streaming viewership and kids’ total TV usage. As such, YouTube’s leap to the top media distributor in July was driven largely by school-aged viewers (P2-17) who accounted for nearly 30% of YouTube viewership this month, and 13% of TV viewership overall—the largest usage total for that age demographic since July 2023. 

TV viewing in July was also impacted by increased political news coverage and the start of the Summer Olympics. Led by coverage of the Republican National Convention, FOX News Channel saw a 39% bump in viewing this month, while Tubi notched 6% growth compared to June. Both entities helped drive a 16% increase for FOX overall. FOX added 0.8 to its share of TV to finish July with 7.4% total TV usage, marking the company’s largest share of TV so far this year and moving it to 5th among media distributors. 

Even with just three days of Olympics coverage included in the July reporting interval*, the impact the Summer Games had on NBCUniversal was evident. NBCU’s share of TV climbed from 8.5% in June to 9.5% in July, and viewership across all NBCU distribution channels was up 14%, driven by a 33% increase for Peacock and a 24% increase across broadcast affiliates.

Disney finished July with the second largest share of TV at 9.9% after recording a 0.9 point loss from June. However, year-to-date totals (January – July) show that Disney leads all media distributors with 11.0% of TV viewing through seven months, followed by YouTube at 9.6% and NBCU at 9.1%. A wider lens look further emphasizes the potential impact of monthly factors like content availability and time of year.

The summer-to-fall transition is one of the most dynamic in the TV viewing landscape each year. And this year, on top of the expected return of football and a new season of scripted programming, we also factor in major TV events including the Summer Olympics and the lead up to the presidential election. With these variables in the mix, TV viewership over the next few months could be as exciting as the content that drives it.

* The measurement month of July 2024 included four weeks: 07/01/2024 through 07/28/2024. Nielsen measurement weeks begin on Mondays and run through the following Sunday.

July ’24June ’24May ’24April ’24March ’24February ’24January ’24December ’23November ’23

June ’24June ’24May ’24April ’24March ’24February ’24January ’24December ’23November ’23

About The Gauge™

The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram). 

Press Contact

Lauren Pabst, Nielsen
lauren.pabst@nielsen.com

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