Free company introduction letter photographypekerjaan

Company Overview: Mobile Gaming Revolution is committed to staying at the forefront of innovation. We are looking to incorporate cutting-edge AI solutions to streamline our processes and enhance our operations. As we embark on this journey, we seek a forward-thinking professional to help us leverage AI technologies and grow with our company. Position Overview: We are looking for an experienced AI Specialist to lead the implementation of AI-powered solutions across various aspects of our business. The ideal candidate will have expertise in automating social media tasks, website blog management, and other operational processes. This role will be integral to our transition toward an AI-driven workflow and offers exciting opportunities for professional growth as we expand our ca...

I'm seeking a professional with solid web design and development skills to create a modern, sleek website for my electrical contracting company. The primary goal of this site is to attract new clients and generate leads. Key Features: - Service Descriptions: The site should detail the various services we offer in the electrical contracting space. - Client Testimonials: A section dedicated to showcasing positive feedback from our clients to build credibility and trust. - Contact Form: A simple and efficient contact form for potential clients to reach out. The website must be integrated with Ascora Job Management System. Reference design: - simple sleek and has an enquire form to link to our management software The ideal candidate for this project is someone

...track record of building similar platforms or admin panels. Ability to deliver high-quality work within deadlines. Willingness to collaborate closely with stakeholders during development. Budget & Timeline Budget: Open to negotiation based on experience and scope of work. Timeline: Completion within 6–8 weeks from project start date. How to Apply Please submit your application with: A brief introduction about yourself/your team. Examples of past projects, especially those involving admin panels or AI platforms. Your proposed approach to building this platform (high-level overview). Estimated timeline and cost. We look forward to working with talented freelancers who are excited about creating innovative solutions in the legal tech space!...

I'm seeking a MERN Stack trainer for private, beginner-level sessions spanning 2 months. Each session will last 1 hour, and will cover the introduction to the MERN framework and building basic applications. This is a personal, one-on-one training program. Key Requirements: - Daily training sessions for 2 months - Comprehensive coverage of key MERN topics - Ability to explain complex concepts simply Compensation: You will receive 10,000 for each student trained.

I am looking for a way to automatically export and sort timesheet data from Microsoft Teams/Shifts. The t...document. All documents should be saved using a naming convention like the following along with something to differentiate the three document types: *Team Name* - Timesheet *Date pays are being processed* For example: Mackay Sales Team – Timesheet 14-01-25 This is the first time I have looked to have work like this completed so I have tried to include as much information as possible, please feel free to contact me and ask any questions you may have. I can provide a copy of the raw timesheet export from Teams, a timesheet that has been manually processed, the import templates and current master timesheet we use to review hours worked and then transpose into our pay...

...Feel free to ask any questions or request clarifications before submitting your bid. Upon Project Completion, I Will Require: All source code used in the development of the website. All source materials, such as images, graphics, and design files, used in the project. These materials must be fully transferred to me and remain my property after the project is complete. Additional Information This is not an eCommerce website. The focus is on creating an informative, visually engaging, and responsive website. The design must reflect a nod to the early 1960s deco era, with sleek, minimal, and mid-century modern aesthetics. The final deliverables must be fully compatible with A2 Hosting, and deployment should be optimized for their hosting environment. Please ...

I'm looking for a 6-8 second 3D cartoon video to introduce my company. The main goal of this video is to enhance brand awareness. Key Aspects: - Style: The animation should be humorous, appealing to all ages. - Target Audience: The video should be suitable and engaging for both children and adults. Ideal Skills and Experience: - Expertise in 3D animation, particularly in creating cartoon-style videos. - A strong portfolio of humorous animations. - Ability to create content that appeals to a wide age range. - Understanding of brand-centric video production.

I'm looking for someone to help me track down the office address of a politician. I intend to send out a letter and need the correct mailing address. Key details: - It's at your discretion how to find the address as long as it is valid. - The full name of the politician is necessary to locate the correct address. - Addresses for both local and national offices are required. Ideal skills for this job include: - Proficient online research skills - Experience with contacting official channels - Familiarity with public records search

I'm seeking a web developer who can create a modern website for my Moving Management Company. The site should reflect a simple yet professional aesthetic, showcasing the various services we offer. Key Features: - A homepage featuring a Service Overview, About Us, Testimonial Highlights, and a Contact Page. - An expandable service description format on the homepage, detailing services such as Home Preparation for Sale, Decluttering & Organizing, Move Management, Unpacking a Move, Implementing Organization Systems, and Specialized Services for Seniors. - A dedicated page for client testimonials. - A user-friendly Contact Page for potential clients. Ideal Skills: - Proficiency in modern web design - Experience in creating professional, minimalist sites - Ability to incorpor...

I'm in need of a skilled photographer for an upcoming corporate training event in Madrid. The style should be a mixed approach, capturing both candid moments and formal, posed shots. Ideal Skills: - Experience in corporate event photography - Ability to capture a mixed style of images - Proficiency in both candid and formal photography - Excellent understanding of corporate environments and professionalism This is a great opportunity for a seasoned photographer who can blend into the event and capture its essence from different perspectives.

I'm looking for a modern-styled logo for my renovation company. The logo should incorporate abstract shapes or patterns, and utilize a bold color scheme. Ideal Skills and Experience: - Proven experience in graphic and logo design - Strong understanding of modern design aesthetics - Ability to create abstract shapes or patterns - Expertise in color theory and bold color application Please incorporate the name Meta Renos Please also incorporate a mandala or Geometric shapes Please provide a portfolio showcasing relevant designs.

...authentication cookie. The job application data will be sourced from the user's profile on a configuration site, which should be built in .NET C# and integrated with Stripe for payment processing. Key Features: - Filters: The extension must apply filters based on job title, location, company size, employment type, post date, distance, industry, job benefits, job salary, companies, experience level, and job workplace. - Data Extraction: The extension should extract information from the user's resume, cover letter, contact information, and experience details. Please refer to the following for examples: - Example Chrome Extension: :%20Job%20Application%20Bot/pgnfaifdbfoiehcndkoeemaifhhbgkmm - Config panel:

I'm in need of a skilled photographer to capture images of various construction equipment for sale. The photoshoot w...a skilled photographer to capture images of various construction equipment for sale. The photoshoot will take place both indoors and outdoors. Requirements: - Wide shots of the entire equipment - Close-ups of specific features -1 video per piece of equipment. 41 pieces total. Ideal Skills: - Professional photography experience, preferably with equipment - Ability to capture both wide shots and close-ups - Experience in outdoor photography - Proficiency in indoor equipment photography The aim is to have a comprehensive visual representation of the equipment, highlighting its features and overall condition. Please provide a portfolio demonstrat...

I'm seeking a skilled ad creator to develop high-converting video advertisements for my dropshipping business. The platforms for these ads include Facebook, Instagram, TikTok, YouTube, and Google. Requirements: - Design engaging video ads tailored for e-commerce. - Utilise strong storytelling and persuasive copywriting skills. - D...to develop high-converting video advertisements for my dropshipping business. The platforms for these ads include Facebook, Instagram, TikTok, YouTube, and Google. Requirements: - Design engaging video ads tailored for e-commerce. - Utilise strong storytelling and persuasive copywriting skills. - Deliver fast, high-quality work consistently. Interested? Please reach out with: - A brief self-introduction. - Previous ad examples. - Your rates and t...

We need someone to design the screens shots for our iOS and android app listings. We already have a concept design in mind and i can send you this concept when we discuss the project. I do not mind paying for any images that we need for the design or even using royalty free images as long as we are provided with the source of the images used. We need delivery of the source files upon delivery of the work along with the images in the correct recommended image sizes as per the scope in the Apple App store and Google Play store.

I'm looking for a creative and modern PowerPoint presentation to introduce my company to prospective clients. The presentation should be 5-7 pages max and include the following key sections: - Company Overview: A brief introduction to our business, its purpose, and its unique aspects. - Team Introduction: Highlighting our talented team members and their contributions. - Vision and Mission: Communicating our long-term goals and the principles that guide our operations. - Key Clients and Achievements: Showcasing who we've worked with and our notable milestones. Ideal candidates should have a strong background in corporate presentation design with a flair for modern aesthetics. Experience in creating engaging, informative presentations that effectively ...

I am in need of a dedicated virtual assistant to help manage and coordinate our animation company based in Lagos. Key Responsibilities: - Team Coordination: Ensure smooth communication between team members. - Managing Schedules: Keep track of deadlines and work schedules. - Writing Progress Reports: Provide weekly updates on project status and team performance. Ideal Skills: - Experience with project management software (Trello). - Proficient in communication tools. - Familiar with file sharing platforms (Google Drive, Dropbox). - Strong writing skills for progress reports. This is a 4-month project. Your role will be pivotal in ensuring our team operates efficiently and effectively.

I'm seeking a seasoned Google AdSense professional to optimize Pay Per Click (PPC) advertising on my photography website. Please say how much you would charge per month.

I'm looking for a talented graphic designer to create a minimalistic yet striking logo for my safari company, Milele. The name 'Milele' translates to 'forever' in Swahili, and I want the logo to reflect the brand's ethos of timeless luxury and exclusivity. Key Requirements: - A deep understanding of design principles, with a knack for minimalism. - Experience in creating logos, ideally for luxury brands. - Ability to work with a gold and black color scheme. - A portfolio showcasing previous work with elegance and simplicity. The logo doesn't necessarily need to incorporate specific elements, but it should convey a sense of luxury and exclusivity. Please refrain from using overly complex designs or bright colors, as I want to maintain a simple and...

...• Language: Avoid jargon; keep it relatable to a wider audience, while ensuring authenticity for medical professionals. Content Requirements: 1. Authenticity: • Source material from ancient Ayurvedic texts, verified medicinal studies, and government-approved resources. • Strictly avoid data or references from competitor websites. 2. Structure: • Catchy titles with subtitles for SEO. • Introduction: A relatable story or insight to hook readers. • Core Content: Factual and well-structured paragraphs, supported by references. • Conclusion: A summary with a call-to-action or reflective thought. 3. Visuals: • Infographics or charts explaining benefits and formulations. • Illustrations of Ayurvedic practices and cannabis plant an...

I'm looking...Uttarakhand seeking a part-time job, who has a keen interest in photography and videography, loves the arts, enjoys traveling and possesses creative ideas. Key Responsibilities: - Capture and create engaging travel-related content - Utilize skills in both photography and videography - he should be ready to live in Champawat and work there with me (Room rent and food expenses will be on me). -He has to plan my day for outdoor activities which also involves capturing good photos of me and suggesting good outfits for good photos. Ideal Candidate: - A resident of Uttarakhand - A recent graduate seeking part-time work - An avid traveler with a creative mindset - Proficient in photography and videography - Able to capture diverse photography sty...

I'm looking for a professional photographer who can capture my second wedding in a candid style. The focus will be on documenting the ceremony and the reception, so I can relive those moments in the years to come. Your primary responsibilities will include: - Taking cand...moments in the years to come. Your primary responsibilities will include: - Taking candid photographs of the ceremony and reception, capturing the genuine emotions and spontaneous moments. - Delivering a high-quality selection of pictures. Ideal skills and experience for the job: - Proven experience in wedding photography, particularly in a candid style. - Ability to work discreetly and unobtrusively to capture genuine moments. - Excellent post-production skills for photography. - A portfolio sh...

I'm looking to create a user-friendly, donation-based crowdfunding platform. This platform should be easy for donors to navigate, encouraging seamless contributions to various campaigns. Essential Features: - A straightforward, user-friendly donation process that simplifies giving for users of all technological backgrounds. - Ro...simplifies giving for users of all technological backgrounds. - Robust social media integration to promote campaigns and facilitate sharing, fostering a larger donor base. Multilingual support is not required for this project. Ideal Candidates: - Proficient in creating intuitive, user-friendly platforms. - Experienced in integrating social media functionalities. - Able to deliver a seamless, hassle-free donation process. I look forward to recei...

Company commercial logo by illustration

I'm looking for an experienced photographer who can help with capturing high-quality images of my home goods products for Amazon. The style should be a combination of both lifestyle (in-use) and studio (plain background). In addition to the photography, I need support with creating A+ content, specifically detailed product descriptions and comparison charts. So, experience with A+ content creation is a must. Ideal skills for this project include: - Product photography - A+ content creation - Understanding of Amazon's content requirements - Excellent communication skills - Attention to detail

I'm seeking a freelancer to create a Facebook page for my renovation company. The page should have an automatic form that pops up when a user clicks on it. This form's primary purpose is to collect customer inquiries. Key Requirements: - The form should gather customers' Name and contact details. - The overall design of the Facebook page should reflect a professional and formal style. Ideal Skills: - Previous experience in creating business Facebook pages - Familiarity with Facebook's form and page setup - Understanding of professional and formal design aesthetics - Strong communication skills for potential follow-ups on the inquiries collected. Please provide examples of similar work you've done in the past. Thank you.

I'm looking for a talented professional who can create 9 product images featuring an incense stick pouch. The images will need to be set against a white background with subtle textures. Key Responsibilities: - Create 9 product images - U...images will need to be set against a white background with subtle textures. Key Responsibilities: - Create 9 product images - Use of a designed white background with subtle textures - Enhancement of images with text, labels, graphic designs, and nature background images - Incorporation of offer tags etc. I'm offering Rs. 150 for each image. The ideal candidate will have experience in product photography and graphic design, with a keen eye for detail and creativity. Please only apply if you can deliver high-quality images that meet t...

...crafts, such as woodworking and stone masonry. Key features of the design should include: - A main room that serves as a kitchen, dining room, and living room, complete with a wood-burning stove. - The use of sustainable and ecological design elements. This includes a rainwater harvesting system, composting toilets, and natural insulation materials. - The strategic placement of a porch on one of the free sides of the house (opposite the porch is the entrance). The ideal candidate for this project should be experienced in sustainable architecture and design, with a portfolio that showcases similar projects. They should have an understanding of working off the electrical grid and be able to incorporate solar panels into the design. A background in designing for educational purpos...

I'm looking for a professional to design our company profile. The profile should be delivered in both PowerPoint and PDF formats. Key focus areas for the redesign: - Emphasizing our products and services. It’s crucial that this section is engaging and clearly communicates the value we offer. Content: - The selected freelancer will need to reflect our content to the profile. This will require keen attention to detail and a good understanding of our products and services. Ideal skills and experience: - Proficiency in PowerPoint and PDF design - Strong understanding of product/service presentation - Excellent editing skills - Prior experience in corporate profile redesign is a plus.

I'm seeking a seasoned business analyst, ideally with an MBA, who can assist in crafting a compelling business proposal for my fuel delivery company. Key Elements: The proposal needs to include a comprehensive market analysis, realistic financial projections, and a robust competitive strategy. Your expertise in these areas will be crucial for making the proposal attractive to potential investors. Current Research: I have some data and research available, but it's not exhaustive. Your ability to supplement this with your own insights and analysis will be key. Skills in market research and data interpretation will be beneficial. Ultimately, this proposal needs to be persuasive and strategically sound in order to appeal to investors. A background in finance or investme...

I am in search of a local in Borikhane (Bolikanh), Laos for a location photography assignment. The objective is to capture a series of photographs of residential buildings, focusing primarily on their exterior that includes the building, its number or text on it and the surrounding area. Key Requirements: - Fast turnaround - Knowledge of the local area to identify unique and representative buildings. Ideal Skills: - No experience needed, mobile phone camera high quality. - Familiarity with Borikhane (Bolikanh)

We are looking for a modern and sleek logo for our platform Steamwebapi. The logo should visually represent themes like big data, Steam, or coding. We prefer inline logos, but if you have a creative idea outside of that concept, feel free to propose it. Requirements: ✅ Primary color: #a78bfa ✅ Style: Simple, modern, and clean design ✅ Keywords for inspiration: Big Data, API, Steam, Code Attached files provide some examples of styles we like. Please feel free to explore your creativity! Here our site: Check my last logo.... It should have this style... Please check this is the best actually, dont send me crap. Update: Please present your design on a black background and adjust the proportions so that the logo has the same height

I'm starting a new company and need a skilled designer to create a minimalist logo that will reflect our company values. The logo should be bright and vibrant, standing out while maintaining a simple and clean aesthetic. Key Requirements: - Proficiency in graphic design and logo creation - Experience and understanding of minimalist design - Ability to translate company values into visual elements - Competence in using bright and vibrant colors effectively This project is perfect for a designer who can blend simplicity with vibrancy, creating a logo that's not just visually appealing, but also deeply representative of our brand ethos.

I'm seeking a skilled web developer to create a comprehensive website for my Project Management company. The primary objective of the site is to provide detailed information about our services. Key Features: - An engaging homepage that highlights a service overview to attract new clients. - Detailed sections including service descriptions, pricing plans, and a Frequently Asked Questions (FAQs) segment. Ideal Skills: - Proficiency in web development and design. - Experience in creating service-oriented websites. - Ability to incorporate client-oriented content effectively. Please provide examples of similar projects you've completed.

Proposal for Enhancing WordSpot Application Introduction We are seeking a skilled developer or team to enhance the functionality, performance, and user experience of the WordSpot Application in its second development phase. The application serves as an AI-driven tool for searching and managing PDFs efficiently, aiming to streamline document retrieval processes and enhance productivity for organizations handling large repositories. Project Goals Optimize search words on large document batches with speed. Improve the UI/UX for better usability and workflow integration. Enhance search capabilities, including OCR, SHX, Truetype, Opentype, text recognition and hand written text as well. Ensure scalability and compatibility with both local and cloud-based document repositories. Requir...

I'm looking for a skilled web developer to create an informative website for my small Italian construction company, with a focus on user engagement and lead generation. Key Features: - Contact Form: I want potential clients to easily get in touch with us. - Quote Request: There's a need for a dedicated section where visitors can request a quote. - Newsletter Subscription: I would like a feature that allows visitors to subscribe to our newsletter. Sections of the Website: - About Us: This section should detail our company's history, mission, and values. - Services: A comprehensive overview of the services we offer should be included. - Testimonials: This section should showcase positive feedback from our previous clients. Ideal Skills: - Proficiency in web developme...

I am offering a service where you can purchase 5 Squarespace .com or .net domains (1-year term) along with...budget. 2. Agree to a manual review process to ensure the domains are used for legitimate purposes. 3. Provide a 5-star review after successful delivery of the service, and I will do the same for you. Why Choose This Service? • Mutual Benefit: Both parties enhance their Freelancer profiles with positive reviews. • Great Value: Reliable hosting and domain services at an unbeatable price. • Hassle-Free Process: Clear and straightforward terms to ensure smooth collaboration. Important Note: Only bid if you understand and agree to the terms outlined above. This is a mutually beneficial arrangement designed to build trust and reputation for both of us. Let’s h...

I'm in need of a professional to draft a cease and desist letter aimed at a group/organization that is involved in online harassment and defamation against me. The ideal freelancer for this project should: - Have a strong legal background, preferably with experience in dealing with harassment and defamation cases. - Be able to articulate the situation in a clear, concise and professional manner. - Understand the nuances of online interactions and be able to address the specific nature of the harassment in the letter. I need this letter to be effective in stopping the harassment and protecting my online presence. Please provide a brief outline of your approach to this task in your proposal.

I'm seeking a designer to create a product information letter for our new supplement, "Wintershield". Our slogan is "We heat your world". Key Responsibilities: - Design a clean, modern, professional A5 letter in German. - Incorporate stylized icon illustrations for each herb (Ginger, Turmeric, Licorice Root, Ginseng, Astragalus, Reishi Mushroom, Schisandra, Cayenne Pepper, Cloves). - Include a friendly and conversational tone for brief descriptive texts next to each herb. - Integrate a QR code that directs to our survey. The letter should primarily provide ingredient information, reflecting the natural, soothing, and health-focused essence of our product. Previous examples (below) of design styles should be taken into consideration, with a f...

I'm seeking talented photographer(s) to capture high contrast, vibrant images of iconic London sites for my marketing materials. This will be a number of jobs and not expected on the same day. We would like to use the photogra...with models and any help on this front is appreciated as well. Key locations include: - Big Ben - Tower Bridge - London Eye - Tower of London - Westminster Abbey - Stonehenge - Windsor Town/Castle - Various streets of London The ideal candidate should have a rich portfolio of similar work, demonstrating their ability to produce high-quality, striking images. A good understanding of marketing photography is a plus. be based in London to ensure flexibility when we are offering work. This person should be based in London to ensure flexibility when we are...

1. Introduction SOLUTION NEEDED IS MVP 1.1 General Project Description The project aims to develop advanced software for an AI-powered self-service kiosk designed for outdoor environments. It is optimized for challenging conditions such as ambient noise and direct sunlight. This kiosk enables seamless and personalized customer interaction via voice commands or a touchscreen, ensuring an efficient and optimized shopping experience. Technologies to be used change with the developer skillset. Operational Conditions: Every interaction (proposals, promotions, etc.) must include a Yes/No confirmation message. Responses must be immediate. Offline performance is required. Text descriptions of the BOT's speech should be displayed on-screen. Clear visualization of UI components. The s...

I am looking for your creative help to design the full brandkit to include but not limited to: logo, color palette, topography, letter head, folder, business cards, merchandise, email signature, and PowerPoint presentation design.

first half of video shows front view of 5 years old boy showing movement teeth jaw and tongue with Voice of Letter and voice matches with movement Second half shows side view and also showing movement teeth jaw and tongue with Voice of Letter and voice matches with movement

total Budget: 40usd I need a freelancer to find a pre-made online quiz template, customize it, and set it up for me. Key requirements include: 1. The quiz has to be hosted on a free service. Options could be Google AppScript, GitHub Pages, or Netlify. Gsheet as db or any other free options. 2. The quiz should incorporate a Google Login system. All logins should be able to access free quizzes. Only logins approved by an admin can access paid quizzes. 3. The quiz functionality should use AJAX or a similar implementation to fetch questions. Specifically, fetch 10 questions at a time and fetch the next set when the user reaches the 8th question. 4. There should be functionality to mark questions as 'bad' , Ok, Important. 5. Functionality to add notes for each...

I need a modern, sleek company profile for my construction firm. The design should exude the industry's robustness and reliability, with a professional and clean aesthetic. It should be created in both PDF and Word formats. Scope of work: - Graphic design for the company profile brochure. - Inclusion of sections: About Us, Company Message, Safety Policy, Quality Policy, Mission Statement, and Our Services. - Integration of provided company logo and images. Additional information: - A sample PDF file will be provided for reference. - Ensure that the layout is visually appealing and aligned with provided brand guidelines. - Use suitable colors and a modern and sleek design style. - Fonts will be provided in the brand guidelines. Ideal skills and experienc...

Dear Sir or Madam, Wanting to breathe new life into my career, it was quite natural that I was attracted by your offer published on LinkedIn. Working for a regional company with diversified activities like yours would be a real challenge that I propose to take up. With more than 8 years of experience, I remain open to new trends in the profession. This is why I wish to participate in large-scale and innovative projects. Able to lead an architectural project from the study phase to the reception of the works, I can produce manual and computer graphics renderings, descriptions and written documents using Autocad and 3DS MAX renderings. With a real sense of creativity and a spirit of challenge, I also appreciate teamwork. I would be delighted to join your team of architects. By being a...

Project Title: Website Design for Turf Football Booking Platform (Landing & Listing ...are aiming to complete this project within 1 week Budget: 5k Requirements: • Proven experience in web and logo design (portfolio required). • Strong understanding of user-centric design principles. • Proficiency in Figma and familiarity with responsive design techniques. • Good communication skills and willingness to collaborate for revisions. How to Apply: Please provide: 1. A brief introduction and why you’re a good fit for this project. 2. Links to your portfolio or examples of similar projects you’ve completed. 3. Your proposed timeline and cost estimate. This description should help you attract skilled freelancers for your project. Let me know i...

I'm seeking a skilled social media marketer to help drive sales and enhance my Indian fashion saree brand's visibility on Instagram. The focus will primarily be on showcasing product photos and videos, with the ultimate goal of converting views into purchases. Key Responsibi...goal of driving sales. - Create captivating content primarily focusing on product photos and videos. - Optimize the click-through rate (CTR) of the marketing campaign. Ideal Skills and Experience: - Proven experience in social media marketing, specifically on Instagram. - A strong background in e-commerce and brand development. - Exceptional content creation skills, particularly in product photography and videography. Please provide examples of previous similar projects you have worked on, along ...

I'm looking for a talented web developer to create a four-page website for displaying anime collections. The site should be built using HTML5, CSS, and Bootstrap, with a focus on clean, responsive design and smooth animations. Key Requirements: - Home Page: The main introduction to the site, showcasing featured anime. - Gallery Page: A visually engaging page displaying the full collection. - Character Profiles Page: A detailed page for individual anime characters. - Animations: The site should include page transition animations, element hover animations, and scrolling animations. Ideal skills and experience: - Proficiency in HTML5, CSS, and Bootstrap. - Previous experience designing and developing similar websites. - Strong understanding of animation principles and technique...