bread & Butter’s Post

Since the IPRRC event in Orlando earlier this month, I’ve been thinking more about cancel culture and brand abandonment. This week, I started reading Dr. Marcus Collins book ‘For the Culture’, and that started me thinking about culture abandonment, leaving a brand, a job even a church or organization due to the cultural disconnect between you and them. Dr. Marcus Collins was a featured speaker at the most recent 4A's StratFest event. After StratFest, I ordered the book (from my local bookstore) and it has now made the journey to the top of the reading list. Coincidentally, I had conversations during the week that included work culture topics with Karen Faith, Jonathan Ziegel and Susan Griffin. My developing hypothesis is whether a person who has worked in an advertising agency would recommend working in an advertising agency and if so, what cultural factors would be considerations. Early in my career, I worked on the U.S. Army account as a sub-contractor to their ad agency. It was a great education to work on a highly prominent account with a universally recognized slogan, ‘Be All You Can Be’. Culturally, it was a big shift from publishing where I started my career. The cultural considerations that make me hesitate to recommend working at an ad agency include, -              Layoffs whenever a client moves to another agency -              Long hours through six or seven day work weeks -              Little or no acknowledgement or recognition from principals and leaders I’d invite ad agency professionals and alumni to share with their perspectives. The further research here Angela Dwyer Olivia K. Fajardo, M.A. Julie O'Neil, Ph.D. Sean Williams James Savage might be around industries and organizations with historically challenging cultures and the relationship with the increased desire for WFH opportunities.

The Data Speaks 📊 Did you know? Companies with a dedicated DEI team are 22% more likely to be seen as industry leaders with high-caliber talent. Yet, only 54% of workers believe their organizations pay the right amount of attention to DEI. When team members share their DEI experiences, they’re not just speaking for themselves—they’re advocating for a more inclusive workplace. Let’s actively listen, engage, and create spaces where everyone feels valued.  Let’s bridge the gap between intent and impact! Our collective commitment to DEI isn’t just about ticking boxes; it’s about transforming workplaces, one conversation at a time. Send us a message to learn more about our programs 📬

It's so important in place marketing to take the time to involve your stakeholders and to bring the community along. Too often do we see people wanting to launch a brand, a website, a campaign quickly with limited research and feedback....and almost always when they do that, something comes back to bite them. This is also coming from someone who likes to activate, so I get the need for speed, but sometimes slowing down reaps larger rewards (which is probably a good motto for not just place marketing, but life in general;). #econdev #economicdevelopment

Celebrating Every Win: The Joy in Our Workplace! We love to celebrate our achievements, no matter how big or small, because it brings two big benefits: 1️⃣ Making Work Fun: When we cheer for our successes, our workplace becomes more enjoyable and lively. 2️⃣ Seeing Our Growth: Celebrating helps us see how much we've improved and grown over time. A new team member once thought reaching a certain number of clients was a huge deal. Now, they're handling three to five times more! That's something to celebrate. We believe celebrating wins is important for every company to create a happy and supportive culture. It shows us that every effort counts and encourages us to keep going. Let's keep celebrating our wins and growing together! #TeamSpirit #Growth #FunAtWork #Achievements #CelebrateTogether #PositiveVibes

🌟 It's spotlight time at Adams! Let's get to know the one & only, Tracey Butler! 🌟 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐫𝐨𝐥𝐞 𝐚𝐭 𝐀𝐝𝐚𝐦𝐬 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐥𝐨𝐧𝐠 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮 𝐛𝐞𝐞𝐧 𝐰𝐢𝐭𝐡 Adams? My role is keeping the office running smoothly & I've been with Adams 17 years. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 𝐢𝐧? My background is customer service. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐚𝐫𝐭 𝐚𝐛𝐨𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐀𝐝𝐚𝐦𝐬? Helping people and making sure we succeed. 𝐀𝐝𝐚𝐦𝐬 𝐢𝐬 𝐠𝐢𝐯𝐢𝐧𝐠 𝐨𝐮𝐭 𝐚𝐰𝐚𝐫𝐝𝐬… 𝐰𝐡𝐚𝐭 𝐚𝐰𝐚𝐫𝐝 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐠𝐢𝐯𝐞𝐧 𝐭𝐨 𝐲𝐨𝐮? Most helpful! 𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚 𝐧𝐢𝐜𝐤𝐧𝐚𝐦𝐞 𝐚𝐭 𝐀𝐝𝐚𝐦𝐬? I guess nick name would be- Tra. 𝐖𝐡𝐚𝐭 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞𝐬 𝐲𝐨𝐮? Seeing people shine. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮’𝐝 𝐛𝐮𝐢𝐥𝐝 𝐨𝐮𝐭 𝐨𝐟 𝐋𝐞𝐠𝐨𝐬 𝐢𝐟 𝐭𝐡𝐞𝐲 𝐰𝐞𝐫𝐞 𝐬𝐢𝐭𝐭𝐢𝐧𝐠 𝐢𝐧 𝐟𝐫𝐨𝐧𝐭 𝐨𝐟 𝐲𝐨𝐮? First thing I will build with Legos would be a pretty wine glass to go next to my sign on my desk, hahah. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐡𝐨𝐛𝐛𝐢𝐞𝐬? Relaxing (Hallmark Channel & spending time with family). 𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐩𝐨𝐫𝐭𝐬 𝐭𝐞𝐚𝐦? BUCS and LA Lakers. 𝐈𝐟 𝐃𝐨𝐮𝐠 𝐰𝐚𝐬 𝐭𝐚𝐤𝐢𝐧𝐠 𝐲𝐨𝐮 𝐨𝐮𝐭 𝐭𝐨 𝐞𝐚𝐭, 𝐰𝐡𝐞𝐫𝐞 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐫𝐞𝐪𝐮𝐞𝐬𝐭 𝐭𝐨 𝐠𝐨? CAPITAL GRILLE... are you saying that's going to happen (LOL)? If you've visited Adams, you've likely felt how contagious Tracey's personality is & we are so thankful for that! And if you haven't met her, join us at TechFest & you can see what we're talking about. https://hubs.la/Q02gmXM20 #LALakers #TampaBayBucs #customerservice #Adams

How do you honor your team's need for rest, rejuvenation, and realignment during this season? We close our offices the final two weeks of the year (now through January 2) to give ourselves the space we need. We use this time to connect and celebrate as a team and lay a solid foundation for our new year. If you have practices or traditions you use with your team, please share them in the comments! #AlignedPeople #RealignYourIntention #RealignWithRenia

It was awesome to be among 250+ storytellers, marketers and creative professionals representing communities and destinations doing great work at City Nation Place in #Houston this week! In addition to partnering with Patience Fairbrother on a talent attraction roundtable and releasing DCI's Talent Wars report, I left feeling so inspired about place marketing and the work that we do at Development Counsellors International. Here are just a few of my favorite takeaways. #CNPAmericas24 #econdev #destinationmarketing   1️⃣ Your brand is not your logo. You must answer who you are and your brand ethos first. 2️⃣ Slow down and do the research. Know that it takes time to listen to your community, talk with residents, partners and stakeholders, and understand outside perceptions. 3️⃣ Your story must be based on authenticity. Your actions create your narrative. Find authentic creators and storytellers within your community and partner with them. 4️⃣ People support what they co-create. Make sure to involve your stakeholders, community and partners. They will then become your community's best ambassadors and cheerleaders.  5️⃣ Collaboration is worth the effort. Building trust among your community partners takes time. Lean into what you're good at and allow partners to bring their strengths to the table too.

It's officially 2024, and we're back in the Mosaic office! 🥳 Did you have a great Christmas Break? 👀 We're excited to be back in the game and making our clients' dreams a reality! 🙌 #DigitalAgency #DigitalAgencyUK #DigitalAgencyWarrington #MotivationAndInspirationDay #MotivationalQuote #Motivation #InspirationalQuote #Inspiration #TuesdayTips #BusinessTips #BusinessAdvice

A few highlights from last week. The team celebrated some WINS; we tried to do some artwork (some of us, should really keep our day jobs) 😂; BUT the biggest thing is that we pushed to achieve amazing things, and we came out winning! #eMergeIT #introducingpeople #mondayMode #ITrecruitment #creatingoptions

🎉 Celebrating 3 Years with Age UK Bath & North East Somerset! 🎉 Today marks my 3 year anniversary with Age UK Bath & North East Somerset. The time has flown by but I wanted to take some time to reflect on this milestone, share a few highlights and lessons learned along the way. 🌟 Highlights: • Impactful Projects: Over the past three years, I’ve had the privilege of working on several projects that have made a real difference in our community. From our Digital Inclusion Project to the development of our Memory Groups to providing Home from Hospital support right across our Bath & North East Somerset, Swindon and Wiltshire Integrated Care System but crucially working with multiple partners as part of the Community Wellbeing Hub (BANES) and seeing the myriad of positive outcomes has been incredibly rewarding. • Amazing Team: I am fortunate to be surrounded by a very talented and dedicated team. We employ over 80 people at Age UK Bath & North East Somerset and their support, creativity, and camaraderie have been and continue to be a constant source of inspiration. • Personal and Professional Growth: This role has pushed me to grow in ways I never imagined. This has been my first job as Chief Executive. I'll be honest it has been a steep learning curve. I've had to develop my leadership skills, challenge my own leadership stereotypes and expand my knowledge in multiple areas. This has been made a much more enjoyable experience with the support and guidance of my Chair and Board. 💡 Lessons Learned: 1. Embrace Change: The only constant is change. 2. Stay Curious: Continuous learning and curiosity are key. 3. Build Relationships: Strong relationships are the foundation of any successful team and community. Investing in connections with colleagues, partners, and stakeholders has been invaluable. 🚀 Looking Ahead: As I look to the future, I’m excited about the possibilities that lie ahead. We have a massive programme ahead across our community working to make Bath & North East Somerset an Age Friendly Community. 🙏 Thank You: A huge thank you to everyone who has been a part of this journey over the past 3 years. Here’s to a future for us all that is full of growth, learning, and community! #anniversary #gratitude #community #agefriendlycommunity