I unlocked this course for 24 hours and I thought to take advantage of it. It is a very useful short course to get a good grasp of some fundamentals of logo design. I would recommend it to beginners and even professionals who might need to brush up on their logo design theory.
The Science of Logo Design
With William Lidwell
Liked by 3,544 users
Duration: 41m
Skill level: Beginner
Released: 8/29/2017
Course details
Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM'd for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence—not industry hearsay.
This course was created and produced by William Lidwell. We're pleased to host this training in our library.
This course was created and produced by William Lidwell. We're pleased to host this training in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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tariq yosef al Shishani
tariq yosef al Shishani
Design Director @ tariqdesign | Visual Identity, Posters, Graphics
Contents
What’s included
- Learn on the go Access on tablet and phone
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