“Where to start in recommending Victoria. She is professional and fun to work with. She has such great ideas and an incredible scope of mastery in the marketing arena. In our sessions together she gives me so many options to choose from in moving forward with promoting my company. She is always learning new technology, which keeps her relevant. Victoria also encourages me and the different projects that I bring and has such a great way of keeping momentum going. She has delivered on everything she commits to and exceeded my expectations. I highly recommend Victoria!”
About
Less than half of small businesses make a profit.
Think digital marketing is only…
Think digital marketing is only…
Services
Contributions
Activity
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Could not agree more! Curious to know more the Pomodoro Technique? 📅 Boost Productivity with the Pomodoro Technique 🍅 Struggling to stay focused…
Could not agree more! Curious to know more the Pomodoro Technique? 📅 Boost Productivity with the Pomodoro Technique 🍅 Struggling to stay focused…
Shared by Victoria Shepherd
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I am thrilled to be joining the TBIC community! I can't wait to see what the amazing team will accomplish within the TBIC community. Here's to many…
I am thrilled to be joining the TBIC community! I can't wait to see what the amazing team will accomplish within the TBIC community. Here's to many…
Liked by Victoria Shepherd
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🚀 Hey everyone! I'm thrilled to announce our brand new SEO Similarity Matrix Tool is live! 🎉 This tool is a game-changer for anyone looking to…
🚀 Hey everyone! I'm thrilled to announce our brand new SEO Similarity Matrix Tool is live! 🎉 This tool is a game-changer for anyone looking to…
Liked by Victoria Shepherd
Experience & Education
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Welcome Place Marketing
View Victoria’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
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Organizing Committee Chair Member
Tampa Bay Latin Chamber of Commerce
- 4 months
Economic Empowerment
Organizing Committee Chair Member for the MacDill Airforce Base AirFest 2014
Publications
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10 Simple Tips That Will Help You Write Content Faster
Search Engine Journal
See publicationA well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use.
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How to Completely Optimize Your Facebook Page
Search Engine Journal
See publicationUse this guide to ensure you’ve set up your Facebook page correctly and optimized all possible areas to get the best results for your business.
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Top 5 Reasons Why You Need a Social Media Manager
Search Engine Journal
See publicationUse this guide to ensure you’ve set up your Facebook page correctly and optimized all possible areas to get the best results for your business.
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Success with Segmentation: A Mix of Art and Science
GuideWell Connect
See publicationIf your marketing efforts don’t contain hard analytics or data, then you’re only setting yourself up for failure. Data-driven member acquisition will always be your best tactic when acquiring new membership because campaign strategies developed with in-depth knowledge of your audience will ensure you are utilizing the correct tactics to attract members throughout OEP.
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The Biggest Social Media Trends of 2020, According to 34 Experts
Search Engine Journal
See publicationEbook that speak to top social media trends you need to know in 2020.
In The Biggest Social Media Trends of 2020, According to 34 Experts, discover how the following trends will impact social media marketing this year:
Connection + Community + Experience
Authentic Influencers
Diversify with TikTok, Reddit & More
Reimagine Social Analytics
Use Employee Advocacy to Your Advantage
Get Creative: Stop Being Boring!
Stories 2.0
Use Social Media as a Discovery…Ebook that speak to top social media trends you need to know in 2020.
In The Biggest Social Media Trends of 2020, According to 34 Experts, discover how the following trends will impact social media marketing this year:
Connection + Community + Experience
Authentic Influencers
Diversify with TikTok, Reddit & More
Reimagine Social Analytics
Use Employee Advocacy to Your Advantage
Get Creative: Stop Being Boring!
Stories 2.0
Use Social Media as a Discovery Engine
YouTube & Video
Leverage UGC -
Sales Down During OEP? Maybe It’s Your Customer Profiling
See publicationSurprisingly enough, there are companies out there today that still don’t use customer profiling or marketing personas. Most marketing plans fail because no one took time to research their customers. Why? Because they believe that everyone is their customer.
Guess what: All customers are not created equal, so if you’re losing members or if your sales are diminishing during OEP, it’s time to rethink your strategy. One of the most impactful ways to improve your marketing efforts is to have…Surprisingly enough, there are companies out there today that still don’t use customer profiling or marketing personas. Most marketing plans fail because no one took time to research their customers. Why? Because they believe that everyone is their customer.
Guess what: All customers are not created equal, so if you’re losing members or if your sales are diminishing during OEP, it’s time to rethink your strategy. One of the most impactful ways to improve your marketing efforts is to have someone dig deep into your data and develop your customer profile. -
Top 5 Reasons Why You Need a Social Media Manager
See publicationWhether you're hiring an agency or letting an in-house staff take over, you definitely need a dedicated social media manager. Here's why.
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4 Vital Tips on Managing Your Social Media During a Rebranding
Search Engine Journal
See publicationMake your digital rebranding a success! These tips will help keep your social media profiles consistent across Facebook, Twitter, and LinkedIn.
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How to Prepare & Submit a Digital Marketing Conference Proposal
Search Engine Watch
See publicationIf you're interested in starting the speaking circuit with conferences, here are some ways you can better prepare yourself so you will get the opportunity.
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Why Social Media Listening is Important for Brands
Search Engine Watch
See publicationIt can be very dangerous for brands to not listen to social media. Here are some best practices and case studies of what you need to consider.
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SEO Basics: 8 Essentials When Optimizing Your Site
Search Engine Watch
See publicationRegardless if you're an beginner or advanced SEOer, you should always keep these 8 tips in mind when optimizing your website.
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13 Essential SEO Power Tools
Search Engine Watch
See publicationFind out what tools you should use when optimizing your website for search engines.
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Screw Link Building, It's Called Relationship Building!
Search Engine Watch
See publicationKnow why building relationships can be so critical when it comes to your SEO.
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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign
Search Engine Watch
See publicationLearn how to create a integrated marketing campaign utilizing social media, search engine optimization and content.
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How Startups Gear Up to Fix the Job Crisis
The Huffington Post
See publicationHuffington Post blog on how tech and startup events can aid in ending the job crisis.
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Victoria Edwards | People on the Move
Tampa Bay Business Journal
See publicationRecognized for recently blogging for Huffington Post.
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What is 'Net' Working? GuideWell's Journey Into New Territory
The Huffington Post
See publicationA write up on the experience of attending Startup America/ Huffington Post Entrepreneurial Expo during the 2012 RNC.
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RNC Experience from the Exhibitor’s Eyes
Startup America Partnership
See publicationWrite up on Startup America Expo during the RNC in Tampa, Florida.
Languages
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English
Native or bilingual proficiency
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German
Limited working proficiency
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French
Limited working proficiency
Organizations
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Journal of Digital & Social Media Marketing
Editorial Board
- PresentThe Journal of Digital & Social Media Marketing is guided by an expert Editorial Board who peer-review every article submitted for publication to ensure it is practical, authoritative and relevant https://www.henrystewartpublications.com/jdsm/editorialboard
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Tampa Bay Tech Forum
Marketing & Communications Committee Chair
- Present -
Girls In Tech
Local Lead
-• Founded in 2007 by Adriana Gascoigne, Girls in Tech is a nonprofit organization dedicated to eliminating the gender gap in tech. We have more than 60,000 members in 50+ chapters around the world. • Organized several networking events to drive brand awareness and support mission of the organization
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MacDill AFB AirFest 2014
Committee Chair
-• After a three year absence, brought the large local festival back to the Tampa Bay community • Committee Chair Lead for VIP section of the event • Coordinated with numerous vendors to sponsor and support the event • Implemented processes for triaging reviews and comments in order to preserve brand’s reputation
Recommendations received
16 people have recommended Victoria
Join now to viewMore activity by Victoria
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Through initiatives like the $3.8M TechHire grant, Tracy Ingram has helped build a stronger, more vibrant tech community in Tampa Bay. His work has…
Through initiatives like the $3.8M TechHire grant, Tracy Ingram has helped build a stronger, more vibrant tech community in Tampa Bay. His work has…
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Y'all check out my buddy Steve Lazaridis's new site and company launch: Inlayer at inlayer.com! This site is gorgeous! Steve has been HUSTLING at…
Y'all check out my buddy Steve Lazaridis's new site and company launch: Inlayer at inlayer.com! This site is gorgeous! Steve has been HUSTLING at…
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Master office politics and build influence: Navigating office politics is key for new managers. Understanding power dynamics can boost your…
Master office politics and build influence: Navigating office politics is key for new managers. Understanding power dynamics can boost your…
Liked by Victoria Shepherd
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Don't miss out on the Google Gemini 1.5 competition. And you can win up to $25K. Google Gemini 1.5 has a new feature: a 2 million token context…
Don't miss out on the Google Gemini 1.5 competition. And you can win up to $25K. Google Gemini 1.5 has a new feature: a 2 million token context…
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