Patricia George

Agency of Record
Website Design
Advertising
Graphic Design
Social Media Management

Branding, collateral design, signage, website and social media

Joint marketing effort with Casa Marina Key West and Waldorf Astoria Orlando to create 3 out of home window graphics promoting both resorts. Installed at the New York Hilton Midtown. The project consists of strategy, messaging, design, and production with the assistance of HZ Design and Freeman Production.

In this successful reputation management project, I researched ways for The Reach Key West to improve their guest review scores in order to write an actionable plan for the hotel team to understand and adopt.

The action plan was presented to resort stakeholders will full adoption of the techniques provided. Key points included timely outreach to guests by activating under-utilized technology already in place, implementing new in-person touch points, and post-stay communication. After… Show more

In this successful reputation management project, I researched ways for The Reach Key West to improve their guest review scores in order to write an actionable plan for the hotel team to understand and adopt.

The action plan was presented to resort stakeholders will full adoption of the techniques provided. Key points included timely outreach to guests by activating under-utilized technology already in place, implementing new in-person touch points, and post-stay communication. After implementation, results were swift. In 90 days, individual review scores improved by 80% and the aggregated review score online increased. The plan will remain implemented at The Reach Key West as it continues to improve the guest experience, and will become a standard at Casa Marina Key West as it reopens from renovation in October, 2023. Show less

Assisted in onboarding and training a brand new Hyatt associate in the Marketing Manager position at the Hyatt Regency Miami. Provided detailed training on the position's responsibilities, brand policies and procedures as well as orientation to Hyatt's corporate culture.
Attended key strategy meetings with internal teams and external teams to assist in developing mutually beneficial partnerships. Contributed creative ideas and strategies to help increase revenue.

As part of the transition of PR representation from agency to internal, I created an interactive media guide for the resort and The Lazy River. The guide contains quick facts on the resort, gorgeous photography, guest profiles, details available creative support, requests collaboration and provides important links to massive amount of information about the resort.

Update: 200k+ currently
The goal of this project is to build and develop a qualified community on Facebook of people interested in visiting the resort for leisure or corporate business. Using a formula I developed along with promotion, carefully curated content and response to spontaneous events, I've successfully taken this community from 5000 friends to 100,000 friends in 16 months. Hyatt's page reached 100,000 likes on May 6, 2015 and continues to grow.
Closing out 2015 with more than… Show more

Update: 200k+ currently
The goal of this project is to build and develop a qualified community on Facebook of people interested in visiting the resort for leisure or corporate business. Using a formula I developed along with promotion, carefully curated content and response to spontaneous events, I've successfully taken this community from 5000 friends to 100,000 friends in 16 months. Hyatt's page reached 100,000 likes on May 6, 2015 and continues to grow.
Closing out 2015 with more than 134,000 people worldwide following the Hyatt Regency Coconut Point Resort.
https://www.facebook.com/HyattRegencyCoconutPoint Show less

The associates at the Hyatt Regency Coconut Point Resort & Spa combined efforts with associates at the Hyatt Place Coconut Point Mall to collect 525 pounds of school supplies for the Lee County Foundation for Public Schools. During July and August, hotel associates, guests and the public were encouraged to drop off their school supply donations at the two Coconut Point Hyatt hotels, and the response far exceeded expectations.
The School Supply Drive was organized and lead by Patricia George,… Show more

The associates at the Hyatt Regency Coconut Point Resort & Spa combined efforts with associates at the Hyatt Place Coconut Point Mall to collect 525 pounds of school supplies for the Lee County Foundation for Public Schools. During July and August, hotel associates, guests and the public were encouraged to drop off their school supply donations at the two Coconut Point Hyatt hotels, and the response far exceeded expectations.
The School Supply Drive was organized and lead by Patricia George, Marketing & PR Manager at the resort. Press releases were sent to local media and shared on Facebook along with a back-of-house poster campaign and word-of-mouth efforts from the sales team and HR. Show less

With my colleagues, used public relations efforts to bring awareness of free community yoga classes at the resort.

Goal - to obtain original published content promoting the resort to travelers of different key demographics.

Researched and selected the top travel influencers for a press trip to Hyatt Regency Coconut Point Resort. Created a three-day activity schedule to showcase the finest points of the resort experience available to guests. Coordinated with internal and external teams to plan activities and itinerary. Escorted the writers during their experience. Prepared and distributed a press kit… Show more

Goal - to obtain original published content promoting the resort to travelers of different key demographics.

Researched and selected the top travel influencers for a press trip to Hyatt Regency Coconut Point Resort. Created a three-day activity schedule to showcase the finest points of the resort experience available to guests. Coordinated with internal and external teams to plan activities and itinerary. Escorted the writers during their experience. Prepared and distributed a press kit with relevant information and provided assistance after the trip to ensure writers had all of the information needed.

Assorted social media posts and articles have already been written. One such article appears here: http://www.bonvoyageurs.com/2018/05/27/florida-resort/ Show less

Worked with Mark Knight Photography on four separate occasions to photograph the resort's architecture, amenities and events capabilities for Hyatt Corporation's master image library. http://www.markknightphotography.com/home.html

Marketing team member to position and promote Hyatt's Resort Alliance to key constituencies.

Invited on two separate occasions to speak with graduating students at the Lutgert School of Business, Florida Gulf Coast University School of Hospitality, on Social Media for Business. Social Media is no longer social, but a powerful promotional tool used by business.

Worked with Anthony Santa and a crew of cinematographers from Diamond View Studios on an 8-video project for the Hyatt Regency Coconut Point Resort.
https://www.facebook.com/f42d57e8-5f31-4822-8d37-a5422642790e
My role consisted of vendor selection, project development and execution, story boarding, logistics, shot scheduling, accompanying the crew for 70 hours of shooting on location, review of rough and final edits of the project. Worked with a team of 4 videographer/cinematographers… Show more

Worked with Anthony Santa and a crew of cinematographers from Diamond View Studios on an 8-video project for the Hyatt Regency Coconut Point Resort.
https://www.facebook.com/f42d57e8-5f31-4822-8d37-a5422642790e
My role consisted of vendor selection, project development and execution, story boarding, logistics, shot scheduling, accompanying the crew for 70 hours of shooting on location, review of rough and final edits of the project. Worked with a team of 4 videographer/cinematographers and provided critical input for the successful creation of distinctly unique videos appealing to different audiences with the purpose of positioning and presenting the Hyatt Regency Coconut Point Resort to consumers of different interests. Show less

Worked with Delete Blood Cancer organization to coordinate and execute a bone marrow registration drive in support of a colleague whose child is stricken with blood cancer. More than 70 Hyatt Hotels participated in the event. My role was to participate in the organization of our local drive, create publicity and coordinate with reporters and local media for on-site coverage, live remote, and interviews with our General Manager.

New Business Rollout of a Fast-Casual dining experience.

Re-branding and marketing of a 90-year-old restaurant in Downtown Fort Myers.
Establish new look, gain market share.