Heather King

Salt Lake City Metropolitan Area Contact Info
1K followers 500+ connections

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About

Expertise in the marketing communications field including content strategy, email…

Activity

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Experience & Education

  • University of Utah

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Volunteer Experience

  • Intermountain Therapy Animals Graphic

    Vice President; Secretary of the Board

    Intermountain Therapy Animals

    - 7 years 7 months

    Animal Welfare

    As a board member, we advised this non-profit on all aspects of operation including fundraising efforts, legal issues that arise and all other operational functions. As Vice President, I was a member of the executive committee and presided over meetings when the President was unavailable. As Secretary of the Board, I was responsible for taking minutes at each board meeting and distributing those minutes for review.

Publications

Honors & Awards

  • IHOP Kid Chef wins Community-Nonprofit Partnership PR Daily Nonprofit PR Awards

    PR Daily

    The campaign, winning first place in the Community-Nonprofit Partnership category of PR Daily’s 2020 Nonprofit PR Awards, raised nearly $500,000 and put the pancake winner on IHOP’s menu for the first time. Designed to raise awareness of the financial needs of children’s hospitals on National Pancake Day, 88% of the media coverage of the day the campaign kicked off focused on the Kid Chef activation and charitable messaging, an increase of 33% over the previous year.

  • Winner PR Daily’s Corporate Social Responsibility Award for DQ Chief Blizzard Officer

    PR Daily

    CMN Hospitals and the DQ system were awarded first place in the CSR Event category of PR Daily’s Corporate Social Responsibility Awards for 2019. Teddy, a charismatic 11-year-old patient at one of our CMN hospitals with hydrocephalus was named Chief Blizzard Officer, Teddy’s positive attitude and spirit for life embodies everything that our 35-year relationship represents—working together to bring happiness and healing to kids like Teddy.

  • PR News’ Nonprofit Awards Corporate/Nonprofit Partnership winner

    PR News

    Dairy Queen's Chief Blizzard Officer campaign in support of Miracle Treat Day wins the 2019 PR News’ Nonprofit Awards in the category of Corporate/Nonprofit Partnership. At the heart of the campaign was Teddy, an 11-year-old hydrocephalus patient at one of the CMN hospitals. Despite 39 surgeries, Teddy is charming and optimistic, leading to his designation as Chief Blizzard Officer of DQ for a day. His role was to live every kids dream of designing his own custom Blizzard Treat while also…

    Dairy Queen's Chief Blizzard Officer campaign in support of Miracle Treat Day wins the 2019 PR News’ Nonprofit Awards in the category of Corporate/Nonprofit Partnership. At the heart of the campaign was Teddy, an 11-year-old hydrocephalus patient at one of the CMN hospitals. Despite 39 surgeries, Teddy is charming and optimistic, leading to his designation as Chief Blizzard Officer of DQ for a day. His role was to live every kids dream of designing his own custom Blizzard Treat while also spreading the word about how the funds raised on “Miracle Treat Day” help children like him.

    The team achieved this with a six-minute video shared over the DQ brand’s Miracle Treat Day website. Two one-minute teasers were distributed to franchisees for social and in-store viewing. Other assets were created for use in social media and media outreach. Collateral was also used within hospitals and by patient families, volunteers, network partners and influencers; a strong internal communication push was also executed.

    The effort resulted in a $2 million donation to CMN Hospitals from Blizzard Treat sales on Miracle Treat Day. Media efforts produced 23.6 million impressions with support from A-list influencers; media coverage was also strong.

  • SMPS Most Outstanding Online Campaign

    SMPS Utah

    Most outstanding online campaign (awarded for social media) in the AEC industry.

Languages

  • English

    -

Organizations

  • United States Bartenders Guild

    member

    - Present

    member of the Utah chapter of this professional bartending association

  • Utah Women's Networking Group

    member

    - Present

    professional network of business women in Utah

  • Association of Food Journalists

    Member

    - Present

  • International Association of Business Communicators

    member

    - Present

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