“As head of marketing at Metrobi, I had the pleasure of working closely with Dwayne. When I joined the company, he provided me with the support and resources I needed to succeed. In addition to his exceptional leadership skills, he demonstrated a strong work ethic and an unwavering commitment to the company's success. I observed that he had a similar positive impact on other teams, including the tech and the account management. I feel fortunate to have had the opportunity to work with such a talented and dedicated person.”
Melrose, Massachusetts, United States
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How do you keep your voice and tone consistent across channels?
You define your voice and tone based on your Ideal Customer Profile. How you present the tone and voice is based on the distribution channel. To understand this, you need to interact with your customers. You can do this by calling them directly, listening to sales and support calls, and looking through your reviews and support tickets. Without understanding your Ideal customer profile and their customer buying persona, you're just wasting marketing effort.
Activity
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If you need your team in the office to gauge their effort and results, you may be missing critical leadership tools. Effective team management is…
If you need your team in the office to gauge their effort and results, you may be missing critical leadership tools. Effective team management is…
Posted by Dwayne Ernest
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If you want your remote team to GROW, DON’T do this: - Assume everyone works the same way. - Ignore time zone differences. - Micromanage. DO…
If you want your remote team to GROW, DON’T do this: - Assume everyone works the same way. - Ignore time zone differences. - Micromanage. DO…
Liked by Dwayne Ernest
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The reality is, a $50k digital marketer can’t handle everything a full marketing team does. One person simply can’t take on: - Strategy and…
The reality is, a $50k digital marketer can’t handle everything a full marketing team does. One person simply can’t take on: - Strategy and…
Liked by Dwayne Ernest
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60% of my sales calls come from follow-ups. Here's how: I use a technique called labeling. Labeling means guessing why they didn't reply. The…
60% of my sales calls come from follow-ups. Here's how: I use a technique called labeling. Labeling means guessing why they didn't reply. The…
Liked by Dwayne Ernest
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NO ONE CARES HOW GOOD YOU ARE IF THEY CAN’T SEE IT. Telling someone how great you are at your job means nothing. Show me. Every client you take…
NO ONE CARES HOW GOOD YOU ARE IF THEY CAN’T SEE IT. Telling someone how great you are at your job means nothing. Show me. Every client you take…
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LAYOFFS: IT'S NOT A VACATION It ain't Club Med... If I were to believe certain factions on LinkedIn, I've been on R&R since I was laid…
LAYOFFS: IT'S NOT A VACATION It ain't Club Med... If I were to believe certain factions on LinkedIn, I've been on R&R since I was laid…
Liked by Dwayne Ernest
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Sometimes I switch from Reddit to LinkedIn and forget to switch my commenting style. As you imagine it doesn't workout well. Reddit, I can be…
Sometimes I switch from Reddit to LinkedIn and forget to switch my commenting style. As you imagine it doesn't workout well. Reddit, I can be…
Posted by Dwayne Ernest
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#hiring a Martech Head of Sales Leader, Remote, Series B AI Content Automation Seeking an ideal candidate with experience in Martech SaaS and…
#hiring a Martech Head of Sales Leader, Remote, Series B AI Content Automation Seeking an ideal candidate with experience in Martech SaaS and…
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