Ads on LinkedIn are required to meet standards of editorial quality and follow our Professional Community Policies.
Guidelines for ad creative content
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Ad content must comply with our LinkedIn Advertising Policies and LinkedIn User Agreement.
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Use standard text, spelling, and grammar.
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Avoid excessive capitalization (other than valid acronyms, product names, or company names), emojis, or contact information.
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Exclude pop-ups, pop-unders, animated gifs, or unrelated hashtags.
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Use an appropriate title, language, and imagery.
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Do not use “LinkedIn'' in the ad content or imply affiliation with or endorsement by LinkedIn (the corporation, brand, or site).
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Your ad may use the phrase “find me on LinkedIn” in accordance with our Trademark Guidelines.
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Test ads will not be approved.
In addition, ad content should:
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Include truthful claims.
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Provide accurate pricing, offers, and discounts matching the landing page.
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Ad creative and landing page language should match the audience language selected in campaign audience settings.
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Use supported languages for LinkedIn Ads campaigns.
Guidelines for ad landing pages
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Include working links (URLs) and a functioning back button.
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Include a consistent display and landing page URLs.
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Provide clear billing practices that are fair, legal, and easily findable.
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Include a privacy policy, as applicable.
Ad creatives are automatically submitted for review when a campaign is launched or when an ad creative is edited while a campaign is running.
As a best practice, we recommend creating your campaign at least 48 hours in advance, in case you need to edit your ad following review.
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