As an advertiser, you can create a Sponsored Content click-to-message ad to capture your audience’s attention in the feed and drive them to a conversation using a call-to-action (CTA) button. Once the CTA is clicked, members are redirected to a conversation in the Focused tab of their LinkedIn Messaging inbox.
Prerequisite
- You’ve created a new ad campaign in Campaign Manager with Messaging as the objective. You can also create new ads for an existing click-to-message ad campaign by editing your campaign.
To create a new click-to-message ad:
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Sign into Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Under the Campaigns tab, search for the click-to-message ad campaign that you created earlier.
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Move your cursor over the campaign name and select Edit and Launch. The Set up Ads page opens.
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Click Create new Ad(s).
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Enter a name for your ad. The name only appears in Campaign Manager.
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In the Introductory text box, enter any legally required language. URLs that are longer than 23 characters are converted to a short link. It’s recommended to keep this under 150 characters including spaces, emojis, and punctuation to ensure all your text is displayed (600 character maximum).
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In the Add image section, click Upload to add an image.
- Optional: Add your Image Alt Text.
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In the Call-to-action section, click the dropdown menu to select which call-to-action button appears with your ad.
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In the Conversation section, click the Select a Conversation dropdown, and select a conversation asset you created earlier.
- If you don’t see your conversation asset in the dropdown, or if you want to create a new conversation asset, click Create a new one in the Conversation Library.
Important to know
Once your ad is launched and active, you can't edit the conversation asset associated with the ad. While you can't edit the conversation asset, you can replace it with another conversation asset. However, you'll lose performance data from the previous conversation if you change to a new conversation. -
Click the Save ad button in the lower-right corner.
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Select the Add to campaign checkbox to add your new ad to the current campaign.
Results
- The Ads in this campaign page opens and shows the associated ads with your click-to-message ad campaign.
- You can edit, view, duplicate, show in feed, manage tracking, or remove an ad by clicking the
More icon to the right of the ad. - You can choose your ad rotation options by clicking the
Gear icon to the right of Ads in this campaign. - When you’re ready, click Save and exit to save your ad campaign, or click Next to review and launch your new campaign. Your ads are reviewed and, if approved, are displayed based on your campaign settings.