The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.
The process takes only a few minutes. Add the JavaScript code (unique to your LinkedIn account) to every page on your website. There is no maintenance necessary once the code is in place.
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The LinkedIn Insight Tag was designed to manage speed and complexity. It loads asynchronously with the current website and shouldn't slow down the performance of your website.
The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or hashed (when used for reaching members across devices), and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.
If you choose to use the Website Actions feature, learn more about the button layout and engagement data involved.
If you enable enhanced matching, you can also send emails associated to the respective visits. Those emails are hashed on the website before being sent to LinkedIn, to protect members’ privacy – we only match information we already have, the rest remains unreadable. Learn more about enhanced matching for your website.
We don't share the personal data of members with you; we only provide reports and alerts (which do not identify members) about your website audience and ad performance. We also provide retargeting for website visitors, enabling you to show personalized ads off your website by using this data, but without identifying the member. We also use data that doesn't identify members to improve ad relevance and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
We recommend using our JavaScript tag. If you need a pixel-based solution for conversion tracking, you can track Insight Tag conversions by event to generate a code that can be added to a page or button on your website.
Yes, you can track Insight Tag conversions by event. A code is generated that can be added to a page or button on your website.
Please note, buttons that appear on iframes won’t appear on the Website Actions list.
Important to know
Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain sensitive data. This can include pages offering specific health-related or financial services to consumers. For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, but should not be included on pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.
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