Thrilled to announce that Yieldmo is a nominee for the Sustainable Stewards Award at the 2025 Givsly Impact Awards! Our commitment to sustainability has yielded substantial results, and we’re proud to be contributing to a healthier planet. Voting is open now through November 6th! Cast your vote and help us make a positive impact at the 2025 Impact Awards. Vote here: https://lnkd.in/gmnuFn92 #Sustainability #GivslyImpactAwards #Yieldmo #VoteForImpact
About us
Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for superior scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data. Visit www.yieldmo.com to learn more.
- Website
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https://yieldmo.com/
External link for Yieldmo
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Nashua, New Hampshire
- Type
- Privately Held
- Founded
- 2012
Products
![Click here to view Dynamic Format Optimization (DFO)]()
Dynamic Format Optimization (DFO)
Native Advertising Software
Elevate your performance by 30-50% with machine-learning driven format decisioning Dynamic Format Optimization (DFO) determines in real time which Yieldmo Smart Format experience to show on the impression we have predictively curated to match a campaign’s objective. Since the optimization happens after the impression is won, DFO does not reduce scale or affect spend, it simply performs better. DFO chooses from our class of programmatic-friendly, DSP-hosted creative formats called Frictionless Formats, which are designed to perform better with no additional build-step or custom workflow.
Locations
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Primary
Get directions
1 Tara Blvd
Suite 200
Nashua, New Hampshire 03062, US
Employees at Yieldmo
Updates
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🌍 Yieldmo is leading the way in sustainable advertising! Thanks to benchmark data from our sustainability partner Cedara, we’re proud to announce that our platform generates only ~1.25 grams of carbon per ad impression—70% less than the industry average of 3.91 grams! Reducing our environmental footprint is core to our commitment to a cleaner, greener ad tech ecosystem. Together with partners like Cedara, we’re working towards a more sustainable future for digital advertising. Read more at the link in bio! ♻️ #SustainableAdTech #CarbonEfficiency #Sustainability
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As marketing leaders, it’s crucial to adopt a responsible AI strategy that maximizes performance and efficiency while ensuring brand safety. Our research, conducted in partnership with Ascendant Network, includes insights from interviews with industry executives on emerging trends in AI for marketing. The white paper reveals how AI is already revolutionizing the way marketers build, execute, and optimize their campaigns. And how they need to identify, implement, and operationalize an approach that empowers the brand to get the best results without sacrificing brand consistency and safety. 📌 Download our white paper today to learn how to harness AI for creative generation and campaign optimization. https://lnkd.in/dkeW9gQ7 #AIinMarketing #CreativeOptimization #AIInsights #DataDrivenMarketing
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As privacy regulations reshape the digital landscape, finding ways to reach the right audience without relying on third-party cookies is more critical than ever. At Yieldmo, we’ve tackled this challenge head-on with our Predictive Companion Audiences – an ID-independent audience extension solution. Thanks to support from Kumo.AI, plus Yieldmo's unique data set and ML teams, we’ve fine-tuned our ability to deliver context-aware, personalized ad experiences: ✅20% improvement in targeting accuracy ensures ads connect with the right audiences. ✅15% increase in campaign KPIs like CTR, driving stronger engagement and conversions. ✅Streamlined operations by automating data processes, freeing up our teams to focus on strategic initiatives. This collaboration with Kumo AI gives us the tools to predict audience behavior and efficiently extend reach—without needing cookies—so advertisers can reach the right users at the right time. 📖 Read the full case study: https://lnkd.in/dKvEWEBu #AdTech #AI #PredictiveAudiences #DigitalAdvertising #PrivacyFirst
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In a landscape increasingly shaped by AI-driven content, our very own Lisa Bradner shares essential strategies for marketers navigating this complex landscape, emphasizing the need to prioritize consumer privacy, invest in sustainable data practices, and champion quality journalism. 📰 Dive into the full article on Advertising Week here: https://lnkd.in/eyfxuhjJ #Marketing #AI #BrandSafety #ConsumerPrivacy
The Robots are Coming! The Robots are Coming!
https://advertisingweek.com
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The era of the third-party cookie is over, and investments are shifting towards alternative identifiers like ID5 and UID2. These new solutions are gaining traction among publishers and advertisers, paving the way for better data privacy and targeted marketing efforts. Our very own Mark McEachran dives into how businesses are navigating this in his latest article on AdExchanger: https://lnkd.in/eQJBncpN #DataPrivacy #MarketingInnovation #DigitalAdvertising #PrivacyFirst
The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead | AdExchanger
adexchanger.com
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A huge congratulations to our CMO Lindsey DiGiorgio for being named one of the She Runs It 2025 Working Mothers of the Year in the New-to-Motherhood category! 🎉 #SheRunsIt #WorkingMom #Leadership #Inspiration
🫣 I have been named one of the She Runs It 2025 Working Mothers of the Year in the New-to-Motherhood category! I’m so proud to represent all the new moms (and even less represented solo-moms) out there striving for balance in both their professional and personal lives. I couldn’t have done it without the support of my incredible team and community who keep me going. This award is for all of us! 💖 Mark your calendars—The Working Mothers of the Year event will take place on February 27, 2025, and I can’t wait to celebrate with all the other amazing moms! 🎉 #SheRunsIt #NewToMotherhood #WorkingMothersOfTheYear #BalancingItAll #WomenInLeadership
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🗓 DM us to schedule a meeting—we’d love to connect! Our team is thrilled to be attending the Association of National Advertisers Masters of Marketing next week! This is your chance to chat with us about the latest trends in marketing and explore new strategies to elevate your brand. #ANAMasters #MarketingInnovation
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Exciting news! 🚀 Yieldmo's very own Sergei Izrailev, Head of Analytics & Data Science, will be taking the stage at the Snowflake World Tour in NYC next week! Sergei will join forces with Snowflake’s Director of Product Management, Unmesh Jagtap, to explore the latest innovations empowering developers to build cutting-edge, AI-powered apps. Don’t miss this deep dive into the future of tech! 📆 The event is FREE to attend, register here: https://lnkd.in/esSRtxg5 #SnowflakeWorldTour #AIInnovation #DataScience
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Exciting news from the Yieldmo team 🗞 We’re thrilled to welcome Eddie Ishak as Senior Vice President, Experience Design and Development, bringing his expertise to elevate our digital advertising experiences with AI. Meanwhile, we’re celebrating Dan Contento’s promotion to Chief Commercial Officer. These leadership enhancements are pivotal as we continue to innovate and drive superior advertising outcomes. The full press release can be found in the comments ⬇ #Leadership #Innovation #DigitalAdvertising #AI
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