On the heels of the success The New York Times has seen in growing audiences and engagement through popular games such as Wordle and Connections, just about every media company from local newspapers to national media outlets to global streamers has been experimenting with adding games to their content mix (with varying degrees of success).
Often these games are simplified versions of puzzles, trivia and arcade classics with little or no connection to the other content produced by those companies. They can be fun diversions. But imagine how much more powerful the effect would be if those games were directly related to the content (and fandoms) those companies are already spending millions or billions of dollars to produce.
Imagine if those games transformed passive content into interactive experiences to get audiences to spend more time and come back more often.
You don’t have to imagine it, actually, because that’s exactly what we do.
Versus’ proprietary technology gamifies articles, TV shows, podcasts and any other form of content — when and where it’s being consumed. If you’re viewing an article on Oscar nominations, our tech might instantly create a game asking you which film will win Best Picture. If you’re reading about a quarterback sidelined by a season-ending injury, our game might ask whether you think his team can still make the playoffs. Watching your favorite TV show? We’ll let you predict the outcome of the murder trial coming up in the next episode, and win badges, points and prizes if you get it right.
Games are fast becoming an important part of the mix in driving audience growth, engagement, retention and revenue. We believe games that are contextually relevant, can be created & delivered instantly (at scale) and reward fans have the greatest potential to unlock growth.
It’s why we’re working with the world’s biggest and best media brands, and it’s why we want to work with you. Let’s get engaged.