Insider.

Insider.

Software Development

The #1 platform for individualized, cross-channel customer experiences.

About us

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

Website
https://useinsider.com/
Industry
Software Development
Company size
1,001-5,000 employees
Type
Public Company
Founded
2012
Specialties
Online Marketing, Predictive Analytics, Web Personalization, E-commerce, Mobile Platforms, and Omnichannel marketing

Products

Locations

Employees at Insider.

Updates

  • View organization page for Insider., graphic

    108,511 followers

    🔥 We’ve extended our G2 leadership to 10 categories, leading across key areas like Personalization, Mobile Marketing, SMS Marketing, and WhatsApp Marketing. 🏆 The numbers say it all: 💯 87% of our users gave us 5 stars 💯 96% would recommend Insider without hesitation Brands are choosing Insider over every single vendor, including Salesforce, Adobe, Braze, Bloomreach, Iterable, and more because we make it easy. With a 97/100 ease-of-use score and 2X faster ROI, we’re helping brands grow faster than ever. 🚀 See why G2 and our customers continue to rank Insider as the #1 solution for cross-channel growth and personalized experiences. 👉 https://bit.ly/3XZleB1 #G2Leader #CustomerExperience

  • View organization page for Insider., graphic

    108,511 followers

    Our team—Clémence ROUSSELET, Guillaume Bertrais, and Antoine Toche—had a great time at One to One Expérience Client Biarritz, exchanging ideas on how marketing automation, data, and cross-channel #personalization are reshaping customer engagement. Thanks to Comexposium for organizing such a valuable event. If you missed us at Booth E61, feel free to get in touch—we’d be happy to share how Insider can help drive growth and streamline your marketing efforts. Looking forward to the next one! #OneToOneBiarritz

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  • View organization page for Insider., graphic

    108,511 followers

    Thanks, Gabriela Custodio! We’re honored to collaborate with the incredible team at Belcorp! Your focus on innovation and operational excellence drives the success we achieve together. Thank you for trusting us to help streamline workflows and reduce inefficiencies. Here’s to continued growth and shared achievements. #Partnership #Innovation #Efficiency #Growth

    View profile for Gabriela Custodio, graphic

    Project Manager

    🚀 Strengthening Partnerships for Greater Efficiency 🌍    We’re excited to have hosted the Insider team for a productive workshop focused on enhancing our platform usage and streamlining workflows at Belcorp. Their dedication to understanding our unique challenges has fostered a collaborative spirit that enhances our daily operations.    Together, we are reducing repetitive tasks and paving the way for innovative solutions that drive our success. A heartfelt thank you to the Insider team for their exceptional support and commitment!    Here’s to a future filled with continued learning and growth! 🙌    #Partnership #Innovation #Efficiency #Belcorp #Insider

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  • View organization page for Insider., graphic

    108,511 followers

    🎉 We’re thrilled to announce that Swyft Home has joined the growing community of Insider customers! 🎉 We’re excited to see Swyft Home elevate their #CustomerExperience with fast delivery, innovative design, and unmatched comfort. Together, we’ll help Swyft Home enhance customer engagement, creating personalized, data-driven campaigns that connect with their audience like never before. Welcome aboard, Swyft Home! 🛋️✨

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  • View organization page for Insider., graphic

    108,511 followers

    💡 "The best marketers today aren't just adapting—they're evolving, leveraging AI to deliver experiences that drive both customer loyalty and growth." – Meyar Sheik, Global President at Insider. In G2’s latest article, Meyar is one of several industry experts sharing key insights on how marketers are harnessing martech, such as AI and automation, to transform #CustomerExperiences. By creating meaningful, data-driven interactions, brands can foster deeper connections while driving measurable business outcomes. Read the full article here: https://bit.ly/3Nk48Jn #MarTech #AI 

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  • View organization page for Insider., graphic

    108,511 followers

    🚀 We're delighted to announce that Insider will be attending MadTech on the 17th of October! Catch Lukas Jorissen, CMO at iBOOD.com, and Emily Maddox, Digital Growth Manager at Insider, as they dive into Unlocking Personalization at Scale: How iBOOD Leverages Insider's CDP and AI for Real-Time Customer Insights. But that’s not all! Emily will also take the stage with Jon Beckman M Sc. from Sinch to share insights on How to Drive Growth and Maximize ROI Through Omnichannel Messaging and join the panel on Transforming Business to Become Data-Driven. We can’t wait to connect with everyone at MadTech 2024! 🎉

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  • View organization page for Insider., graphic

    108,511 followers

    📲 Mobile shopping is set to dominate the 2024 holiday season. Zack Elias, Co-Founder & COO at Reactiv emphasizes the importance of being ready to meet customers on their preferred devices with outstanding mobile experiences. From SMS to strategic QR codes, every mobile interaction should be designed to convert. Optimize your mobile shopping experience and integrate convenient payment solutions to capture this growing market. Uncover more ways to leverage mobile shopping in our expert blog > https://bit.ly/3XkkeIC

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  • View organization page for Insider., graphic

    108,511 followers

    At Insider, we're lucky to have some of the world's most creative and passionate team members. 🥰   Meet Kristina Hansen, Insider's Customer Success Manager. Kristina has been with the Insider customer success team for 1.5+ years, and her work is her passion. Get to know Kristina more below in this game of "2 truths and 1 lie". Who will be the first to guess the lie? 🕵️   1. She worked as an ESL tutor in college, helping Spanish international students with English assignments. 2. She volunteered at a wildlife rescue that housed exotic animals like tigers, tapirs, and howler monkeys. (She may or may not know Joe Exotic 😉) 3. She lives in the Chicago area but she has never visited Wrigley Field. #MeetTheInsiders #BehindTheScenes

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  • View organization page for Insider., graphic

    108,511 followers

    It’s almost time to launch our top-secret mission…  (Spoiler alert: our marketing team can’t keep a secret) P.S. Here are the results of our poll on Wednesday - these are marketers’ favorite breakup anthems! 1. Queen - I Want To Break Free - %41 2. Gloria Gaynor - I Will Survive - %27 3. Britney Spears - Toxic - %17 4. Ariana Grande - Thank You, Next - %15 Get ready with the perfectly curated playlist > https://spoti.fi/3XMs8tw

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  • View organization page for Insider., graphic

    108,511 followers

    💄 MAJOR GLOW UP 💄 We're thrilled to share how MAXAROMA, a leading fragrance retailer, achieved amazing results with Insider's InStory solution: ✨ $2.3M in incremental #revenue  ✨ 75% ROI from personalized product #recommendations  ✨ 7% increase in CTR With #AI-powered recommendations and immersive experiences, MAXAROMA enhanced product discovery and onsite engagement while optimizing resources. Check out the case study 👉 https://bit.ly/3TTrUzq #PoweredbyInsider

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Funding

Insider. 8 total rounds

Last Round

Series unknown

US$ 105.0M

See more info on crunchbase