Uno's Head of Commercial Emraan Khan, who led a member experience strategy team for several years at Humana, developed a model (bit.ly/UnoRetention) that demonstrates the enormous, compounding ROI of investing in member retention - it pays off at 8x the rate of growth investments! 🤯 One of the reasons we don't see adequate investment in retention efforts across the industry is the complexity of how member retention works, so Emraan created some fun graphics to illustrate some core principles. We're big on retention at Uno as a key driver of plan profitability AND member experience. We'd love your feedback on whether you found this useful! https://lnkd.in/dyRaSF8h
At Humana I had the privilege of working with some very smart people on some very gnarly problems. At Uno Health I've had the opportunity to do the same, doubling down on improving the lives of low-income seniors using technology. One exciting through-line of my journey has been answering the question: how do you advocate for the member? My opinion: first, make it make “cents.” One version of that means quantifying the importance of retention, which in healthcare is harder than it looks. That’s why at Uno we’ve built this nifty tool (bit.ly/UnoRetention) for Medicare execs and their CFOs to answer the question, what does retention do to your P&L? My personal bonus has been getting to collaborate again with an old Humana colleague and now friend/ CFO-extraordinaire at Clover Health, Clay Thornton – who provided instrumental guidance and input on this analysis. 📈 Model: bit.ly/UnoRetention You can enjoy the answer through this fun set of “five guiding principles” and the very surprising punchline: “1% of net retention is 8x more profitable than 1% of growth.”