TOP Worldwide

Another great episode of TOP CMO!

Recently Jackson Carpenter sat down with M. Barry Westrum on TOP CMO, former CMO of Taco John's International, Inc.. In this episode you will hear about: 🌮 The key to building emotional connections that turn customers into lifelong fans 🌮 How Taco John's is setting itself apart with innovation in a competitive market 🌮 The delicate balance between corporate goals and franchisee relationships Listen now and let me know your thoughts!👇 Apple Podcasts: https://lnkd.in/g9TKtXGd Spotify: https://lnkd.in/gk5Tf55B YouTube: https://lnkd.in/gmaG2cNW Proud of the team at TOP Thought Leader for putting this show together every week! #Marketing #Podcast #FastFood #Innovation #Branding #ContentProduction #socialmedia #tacojohns #topcmo #cmo

Just dropped another episode of TOP CMO, hosted by Ben Kaplan! In this episode, Ben dives deep with Adam Salgado, CMO of Heritage Grocers Group, who’s leading the charge in mastering multicultural marketing. 🥬Cultural Authenticity: Importance of respecting and understanding Hispanic and Latino cultural nuances in marketing. 🥬Localized Strategies: Tailoring marketing efforts to specific regions and subgroups within the Hispanic community. 🥬Community Relationships: The role of strong local engagement in building trust and customer loyalty. 🥬E-Commerce Growth: Embracing the shift to online shopping, accelerated by the pandemic. 🥬Culturally Relevant Promotions: Success of promotions like Lotteria that tap into cultural traditions. 🥬Loyalty Programs: Impact of effective loyalty programs on customer retention and engagement. 🥬Adaptability: The need for flexibility and responsiveness to changing customer needs and market trends. APPLE: https://lnkd.in/grDVSknS SPOTIFY: https://lnkd.in/gBkDwgJS Coming soon to YouTube. #heritagegrocergroup #heritage #adamsalgado #topcmo David Moser

Sarah Laming - Viral By Design - How Sarah got to 1.2 million followers Tune in to now to find out how Sarah Laming, Breaks The Internet! https://lnkd.in/dr5FHyns #InteriorInfluencer #LifestyleInfluencer #SarahLaming #Influencer #BreakTheInternet

🐣 Happy Easter Sunday to all of our podcast viewers! 🌷 We hope your day is filled with joy, love, and lots of delicious chocolate eggs. 🍫 Don't forget to tune in to our latest episode for some uplifting and inspiring content to make your holiday even brighter. https://lnkd.in/dnvyh-tk Wishing you all a wonderful day with friends and family. #EasterSunday #PodcastLove 🐰💐🎧

Meet The Candidates: Daniel Lurie on We Are San Francisco with Ben Kaplan. Out now! #WE #wasf #MeetTheCandidates #DanielLurie

When you're stuck in overthinking mode, meticulously crafting the "perfect" email to a client 😂 Who else knows this struggle? #meme #overthinking #mondayvibes #topthoughtleader

"San Francisco Government has always been inefficient and corrupt!" Join host Ben Kaplan in a compelling episode of 'We Are San Francisco' featuring Myrna Melgar, a dedicated member of the San Francisco Board of Supervisors representing District 7. Tune in as Myrna, with her hands-on experience in city policy, discusses the unique challenges and opportunities in District 7, from tackling the housing crisis to enhancing public infrastructure. https://lnkd.in/dqCEaZG4 #WeAreSanFrancisco #Politics #District7 #HousingCrisis #PublicInfrastructure #MyrnaMelgar

Based on Morgan Stanley’s tagline, “Old-school grit, new world ideas”, here’s how you can balance the trustworthiness granted by legacy and the relevance that comes out of constant innovation. Find new ways to become a reliable partner that helps customers achieve their goals. When offering services directly to consumers today, brands find more and more frequently that people seek more than just any transaction. They want to find trustworthy businesses that care about them. Alice Milligan, the Chief Marketing Officer at  Morgan Stanley shares her journey in transforming the brand image of this renowned financial services giant, emphasizing democratization and accessibility. Tune in to the podcast now. https://lnkd.in/dpmywshA #TOPCMO #thoughtleadership #podcast #marketing #rebranding #morganstanley #businessinnovation #trailer

Top CEO Podcast. Case - foodora ‘The Tightrope’ 📽 🚴♀️ During the winter of 2019 I was sitting with the foodora Sweden management team in a room without heating surrounded by pink delivery bags. We were in the middle of a merger of three companies and everything felt like it was falling apart. A couple of months later COVID hit and our orders doubled almost over night. We were not ready for it. At all. Customers, restaurants, authorities - everyone was screaming at us.  And at the same time it presented the opportunity of a lifetime. 🏋♂️ If someone would have told me back then that our journey would end up as a case study in the US based Top CEO podcast with Ben Kaplan I would ask them to check in at a mental hospital. But we did and now we are more determined than ever to be back in four more years with another case study 🚀 Big thanks to TOP Thought Leader and the super inspiring Ben Kaplan for having me on. And to Tom Cain and Franco Fiuza for the great content and editing. Please find links to the podcast in the comment section below!